Userpilot

MAY 27, 2025

Customer centricity: to make reasonable product recommendations and have the customer at the center of decisions. Exec comms: can work autonomously with senior leaders to present recommendations and facilitate highest highest-level decisions. Solid analytical skills: comfort with SQL (or ability to work closely with data teams).

Analytic Tools

Revulytics

OCTOBER 19, 2017

I recently participated in a webcast with Paula Gray, an anthropologist who works for the Association of International Product Marketing and Management , the world’s largest professional organization of product managers. Promotion-focused vs. Prevention-focused.

Roadmap

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. In my young naivete, I just figured some people liked my products and some didn’t. That’s where I figured out the number one rule of product positioning.

Positioning

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. Make It Consumable.

Positioning

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing.

Product Marketing

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. ” It positioned itself as a central hub for work activities.

Messaging

The Product Guy

JUNE 20, 2019

It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects. This includes your C-levels, management team, staff, clients and prospects.

Product Research

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. When a company is having trouble in the market, price point is never really the problem.

Product Research

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing

Good Product Manager

FEBRUARY 7, 2021

This blog post covers some of the keys to success that I’ve found from working on upskilling with lots of product management leaders. Upcoming Presentations and Events. It’s easier than ever to access great product management insight regardless of your location or ability to travel.

Presentation

Mind the Product

JUNE 18, 2018

This first post covers Positioning Documents, which I bought to Onfido from Pragmatic Marketing training, and Line of Business Meetings, which Kevin brought with him. The second post, published tomorrow, covers State of Product, which Kevin also brought with him. Positioning Document. Persona & Market Segment.

Research Software

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

Strategy

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? Analyse the data collected to understand how your product is doing.

Product Research

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software

Intercom, Inc.

FEBRUARY 2, 2022

That means acknowledging the needs of your audience or customers, and the ways this work will impact them – both positively and negatively. it might be a written document, presentation, data analysis, design, video, etc.). This is your chance to present to a smaller audience i.e., the DACI – an editing stage to review the work.

Data Visualization

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

Product Innovation Educators

SEPTEMBER 2, 2024

These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning. Effective market research requires crafting questions and descriptions that resonate with customers.

User Testing

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. The spectrum of the position ranges from the strategic level to the communication level. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

Marketing

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. When a company is having trouble in the market, price point is never really the problem.

Product Research

Piyanka Jain

SEPTEMBER 13, 2024

In discussions about their marketing strategy, product quality, etc., They realized that the root of the problem was poor product-market fit. With this in mind, they refined their real business question to “How can we better align our product with a more engaged and profitable audience within the next 6 months?”

Data Visualization

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing.

B2B

Product Innovation Educators

AUGUST 23, 2021

I am sharing this episode now because Steve Johnson, who is also a business partner with Grant, did a masterful job at the Summit, describing the real nature of product management. As this was a Summit presentation, the format of the show notes below are a bit different. Summary of some concepts discussed for product managers. [0:55]

Research Software

The Product Coalition

DECEMBER 21, 2020

This guide is about relationships within management and the impact you will be able to make, so the methods mentioned below are very relevant and can help you regardless of the position you are in. Level 1: Identifying and Raising Problems As product leaders, we are in a unique position to identify cross-functional problems.

Customer Experience

The Product Coalition

JANUARY 6, 2024

Heather’s presentation could have been about Craiglist’s features, the ones we are lacking, the ones we have and they don’t, but that’s not what she talked about. In some cases, there would be dedicated Facebook groups for certain types of products. As the presentation continued, Heather didn’t talk about Facebook’s features either.

User Testing

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. Everything Changes for Product Marketing.

B2B

Product Management University

SEPTEMBER 18, 2024

The Two-Part Value Equation Your products have to make users measurably better at their jobs. Your products also need to improve job performance in a way that positively impacts the department’s operational priorities. It can make a big difference for product marketing, sales & pre-sales, and customer success.

Framework

Lenny Rachitsky

SEPTEMBER 5, 2024

He coined the term “growth hacking,” invented the ICE prioritization framework, was one of the earliest people to use freemium as a growth lever, and, most famously, developed the Sean Ellis Test for product-market fit (which a large percentage of founders use today to track if they’ve found PMF).

User Testing

Intercom, Inc.

OCTOBER 8, 2019

If you’re one of these people, you’ve probably experienced first-hand the challenge of communicating the value of good content design to the rest of your product team. You can watch my full presentation above – or if you’re short on time, check out my key takeaways below. First, what is content design?

Presentation

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product.

Roadmap