Product Innovation Educators

OCTOBER 12, 2020

It covers a broad perspective helpful to less experienced product managers all the way to those who are leading other product managers. How to think like a product manager, . Several specific tactics that extend from idea through product launch, and . Summary of some concepts discussed for product managers. [8:07]

Product Research 335

Product Research User Testing Research Software Customer Experience 335

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Write down your product concept.

User Testing 126

User Testing Startups Product Research Testing 126

Mind the Product

APRIL 19, 2017

Today, we’re about to launch Trim off the back of a successful beta, and we even have paying customers. Let me explain: Why a Product Startup? Indeed, I think you’d be hard pushed to find two more opposite business models than Agency and Startup. If I’ve learned one thing during this year, it’s that you need a plan.

Startups 110

Startups Technical Review Government Customer Experience 110

Mind the Product

OCTOBER 31, 2017

The process of working up an idea and developing it into a workable product isn’t linear and straightforward. As a product manager, your solution may involve an improvement in process, or a workflow optimization, or even a new product launch. But how do you start? Modes to Test. Show and Tell.

User Testing 102

User Testing Customer Experience Product launches Customer Feedback 102

Product Talk

MAY 3, 2023

What a lot of teams—especially startup founders—do is ask their customers, “Hey, would you pay for this? Plenty of products are bought and then made to order (think Dell computers, custom cars, and even Boeing airplanes). These tactics aren’t just for startups. Every day, products launch on Kickstarter.

User Testing 309

User Testing Product Research Testing Feedback Software 309

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Write down your product concept.

User Testing 105

User Testing Startups Product Research Testing 105

Mind the Product

SEPTEMBER 24, 2019

By choosing to work in product management, in either a blue-chip/corporate environment, a fast-moving tech house or a startup, do we brand ourselves with the type or size of company we work with? Do senior product management specialists have what it takes to move from a startup to a blue chip or vice versa ?

Startups 93

Startups User Testing Technical Review Customer Experience 93

Mixpanel

FEBRUARY 23, 2021

Once you find product-market fit, it’s not static 6. Don’t invest in growth until you’ve found product-market fit Bonus advice we love Closing thoughts. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Mind the Product

AUGUST 11, 2020

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe. Just call him Mr Joe.

Customer Experience 172

Customer Experience User Testing Product Research Entertainment 172

Andrew Chen

FEBRUARY 6, 2024

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. Now a big question emerges — how do you get the first people to use your product? It’s almost done.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Mind the Product

APRIL 3, 2019

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. The Product Experience is hosted by Lily Smith and Randy Silver. Troubleshooting a poor product launch.

Customer Experience 159

Customer Experience Product Research User Testing Entertainment 159

Mind the Product

AUGUST 3, 2017

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! The post Taylor Wescoatt – Being the First Product Manager appeared first on Mind the Product.

User Testing 194

User Testing Data Visualization Product Management Product Manager 194

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

MARCH 2, 2018

Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). But what if you don’t work for a startup? Is the process different if you’re a product manager in an established organisation, where products have already been launched?

User Testing 171

User Testing Customer Feedback Customer Experience Product launches 171

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Userpilot

JUNE 19, 2024

This guide will introduce you to the best resources available for product launch managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Research Software Data Visualization 52

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. You have been asked to pitch investors for early-stage funds.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Mind the Product

DECEMBER 10, 2018

I’ve worked at two different startups, going from beta to 1.0 as the first non-founding member of the product team. Surprisingly, I had a completely different experience at each startup, even though they were both open source databases. My advice then to product managers at a new startup is this: stop worrying about process.

User Testing 164

User Testing Startups Engineering Customer Feedback 164

Mind the Product

JANUARY 16, 2020

Product roles are becoming increasingly important in many companies, from the unicorn startups to older more established firms. Making the Transition to Product. This sparked her interest in digital products, and she began to make the transition.

Data Visualization 176

Data Visualization Customer Experience Customer Feedback User Testing 176

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Pragmatic Marketing

OCTOBER 11, 2019

And it was it was product marketing it looked at it smelled like product marketing. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

And it was it was product marketing it looked at it smelled like product marketing. So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches User Testing Research Software Product Research 70

Andrew Chen

SEPTEMBER 14, 2023

We target startups at the very earliest stages of development, often teams without products or metrics. These are universal, but for our sector of Games x Tech, we noted a few concrete problems: There’s not really a startup community within Games x Tech. And also, founders are founders. Or wait for traction.

Startups 72

Startups Education Events Demo 72

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

The Product Coalition

FEBRUARY 5, 2021

Then she decided to acquire technical skills in web development to get closer to the product development process. After attending a web development boot camp and working as a web developer at a small startup, she got the opportunity to become a product manager. After graduating in 2013, she moved to London, U.K.

Technical Advisors 153

Technical Advisors Reporting Tools Product Management Product Manager 153

Mind the Product

DECEMBER 4, 2022

In this week’s Sunday Rewind, ProdPad’s former Chief Commercial Officer Liz Love looks at how launching products at an established business differs from a startup launch. Read more » The post SUNDAY REWIND: Same but different: Launching products at an established company appeared first on Mind the Product.

Startups 185

Startups Product launches Positioning Product Management 185

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

The Product HQ

JUNE 1, 2024

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Based on startup statistics shared by Embroker , around 90% of startups fail.

Startups 52

Startups Product Management Product Manager Research Software 52

Sachin Rekhi

SEPTEMBER 2, 2013

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point. 37signals , SEOmoz , and Mint.com are three such success stories.

Finance 108

Finance Blog Product launches Startups 108

Mind the Product

FEBRUARY 21, 2017

His fourth startup NumberFour is one of the most curiously awaited product launches in 2017. Get your MTP Engage Hamburg tickets today! Marco Börries. Making Ideas Work in a Complex World. Marco is a German entrepreneur with a passion for making ideas work.

Research Software 163

Research Software Feedback Software Product Research User Testing 163

Userpilot

JUNE 26, 2024

Starting a career as a product launch manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product launch manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product launches 40

Product launches Analytic Tools Research Software Data Visualization 40

Mironov Consulting

JULY 3, 2020

Back story: I joined a 20-person startup in 1998 as the first product person. Newbies like me could scan their desktops and instantly jump to the right conclusion: I might be smart and smug, but here was someone who’d been part of the company’s earlier startup struggles. I was jealous! To be a visible member of the tribe.

Startups 122

Startups Events Product launches Messaging 122

Roy Madden

JANUARY 29, 2021

It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. You have experience leading product launches, from crafting messaging to managing the launch tactics. Apply for this position.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Mind the Product

SEPTEMBER 3, 2019

The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.

Product Research 157

Product Research Customer Experience Entertainment User Testing 157

Roy Madden

APRIL 9, 2021

An angel investor wants to keep up with startups they invest in. To learn as much as possible about the startups they invested in — without spending hours sifting through Reddit — an angel investor can follow searches for the names of each startup and add them to a “Startup” Feed. Lists we like.

Finance 107

Finance Research Software User Testing Startups 107