Roman Pichler

JULY 5, 2022

The Head of Product Role. A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner. People Management. Note that I have kept the description of the responsibilities concise.

Product Research 295

Product Research Leadership Feedback Software Roadmap 295

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. Also, this episode is sponsored by PDMA, the Product Development and Management Association.

User Testing 111

User Testing Vision Naming Branding 111

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. You’re in the throes of the sales cycle and it’s product demo time. Here’s the scenario.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? What is a Product Vision?

Vision 130

Vision Product Research User Testing Customer Experience 130

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. Take a productivity tools suite like Microsoft Office or Google Workspace.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

TechEmpower - Product Management

DECEMBER 11, 2023

This vast pool of talent showcases a wide range of experience and portfolios, quality of work, and inquisitiveness. Here is what we've learned: Understanding your needs Identifying the skills you truly need is paramount as different firms boast distinct skill sets. Understand exactly what the company contributed to each project.

Software Developers 118

Software Developers Software Development Software Review Development 118

Product Management University

AUGUST 29, 2023

If you want to be well connected and stay on top of your game, here are five free product management events in September 2023. August 30, 2023 | Virtual Greater Strategic Impact, Product CEO or Portfolio Executive? You may even hear, “Your product needs to be so valuable that it sells itself!” Here they are.

Events 130

Events Product Research Product Management Product Manager 130

Product Management University

NOVEMBER 3, 2020

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. Treat this as a collaborative product management team exercise, not an exercise for each product manager. Think about it.

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Product Innovation Educators

JULY 24, 2023

How product managers can create a portfolio and manage innovation Today we are talking about portfolio management—creating a portfolio, adjusting it, selecting projects for it, and managing innovation. Our guest is Gareth Bradley, Director of Product Management at Planview.

Automotive 99

Automotive Data Visualization Entertainment Management 99

The Product Coalition

MARCH 9, 2023

Most organizations want or need to produce more than one product at a time. These multi-product organizations need a way to make economically rational choices regarding managing their product portfolios. This article lays out strategies for portfolio planning.

Framework 122

Framework Customer Experience ChatGPT Engineering 122

Product Innovation Educators

MAY 6, 2024

How product managers can master product innovation strategy Today we’re talking about product innovation strategy, one of the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who know how to create new value for our customers.

Weak Development Team 68

Weak Development Team Strategy Download Technology 68

Product Innovation Educators

FEBRUARY 12, 2024

How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. David has more than two decades of portfolio and innovation management experience. What was the difference?

Software Review 103

Software Review Weak Development Team Research Software Product Research 103

Product Innovation Educators

APRIL 22, 2024

The essential knowledge areas that give product managers more influence and success Today we’re talking about the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who know how to create new value for our customers. 1:14] Who is Chad McAllister?

Research Software 101

Research Software Certifications Product Research User Testing 101

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. What is a Product Marketing Roadmap? The execution part of the product marketing roadmap consists of the action items and artifacts required to generate demand and support the sales process.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Product Management University

DECEMBER 13, 2021

That fact that we’re even discussing data driven product decisions is a monumental leap for the product management profession. What features do customers use most & why? What are the most popular features customers request? How much time do users spend in my product? What’s not to love?

Data Visualization 162

Data Visualization Product Research Customer Feedback Customer Experience 162

Product Management University

DECEMBER 7, 2022

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130

Seminar B2B Demo Product Marketing 130

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Product Management University

APRIL 12, 2021

You’ve just landed your first VP of Product Management job and expectations are sky high. And all they’re going to do is give you the saltier version of what’s wrong with product management. VP of Product Management: Your 7-Point Plan for Playing Offense. Congratulations!

Product Management 189

Product Management Product Manager Management Management 189

Product Management University

APRIL 10, 2023

(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product managers all the way to replacing product managers…and everything in between. What is AI (Artificial Intelligence)? They’re closely connected but not exactly the same.

Artificial Inteligence 147

Artificial Inteligence Product Management Product Manager Management 147

Product Management University

NOVEMBER 21, 2022

Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? This is your portfolio.

Research Software 130

Research Software White Paper Management Management 130

Product Management University

FEBRUARY 12, 2021

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. What is a Product Portfolio SWOT Analysis? Making Your Portfolio SWOT Analysis Actionable.

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Marketing 130

Marketing Data Visualization Workshop B2B 130

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Data Visualization 130

Data Visualization Workshop B2B Product Marketing 130

Product Management University

FEBRUARY 25, 2021

Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. As product management goes, so goes the rest of the organization. A team that leads far more than it reacts.

Product Management 208

Product Management Product Manager User Testing Management 208

ProductBoard

APRIL 9, 2024

What is product portfolio management? To put it simply, it’s a strategic approach employed by businesses to oversee and optimize their collection of products and services—known as their product portfolio.

Management 52

Management Management Marketing Product Management 52

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

The Product Coalition

MARCH 6, 2024

This is especially true for startups and new products. Focus and being able to find a niche can be a huge unlock for products. In fact, I’d argue that it’s a common pattern of success for early-stage companies and products. The challenge became, what do we do with this app? Focus is a high-leverage skill.

Research Software 128

Research Software User Testing Customer Experience Data Visualization 128

ProductPlan

APRIL 25, 2024

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

Education 96

Education Research Software Analytic Tools Feedback Software 96

Product Innovation Educators

JULY 17, 2023

Lessons from the discoverer of Stage-Gate for product managers Today we are talking with a legend in product management. Besides his best-selling books Winning at New Products and Portfolio Management for New Products , he has published more than 130 articles on R&D and innovation management.

Telecommunications 95

Telecommunications Research Software Feedback Software User Testing 95

Product Innovation Educators

NOVEMBER 20, 2023

Hershey chocolate company’s InnovationOps story I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This episode is sponsored by PDMA, the Product Development and Management Association. 4:47] What is InnovationOps?

Research Software 102

Research Software User Testing Government Systems Review 102

Product Management University

NOVEMBER 16, 2022

Starting a new company and building it around a product led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Define the Hook.

Artificial Inteligence 130

Artificial Inteligence Customer Experience B2B Presentation 130

Mind the Product

AUGUST 3, 2020

In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are.

Product Management 210

Product Management Product Manager Management Management 210