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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals. [7:14]

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The Matcha Mystery: Why Your “Japanese” Matcha Might Be Made in China

freshtrax

We somehow landed on matcha, and he told me about a video hed recently seen saying, “You know, some Chinese matcha brands are deliberately misleading consumers into thinking they’re buying Japanese products.” A significant number of matcha products featuring Japanese-style branding are actually produced in China.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Alchemer Named to Inc.’s 2025 Best Workplaces List 

Alchemer Mobile

The platform is used by companies worldwide to collect customer feedback, run employee engagement studies, conduct market research, measure brand sentiment, and more. Founded in 2006, Alchemer is a KKR portfolio company. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future.

Naming 100
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Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform

Alchemer Mobile

Acquisition expands Alchemer’s ability to help brands close the loop with their customers. Founded in 2006, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to proactively drive better engagement, retention, and user experience. LOUISVILLE, Colo.

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How Did IKEA and Starbucks Successfully Localize in Japan?

freshtrax

In 2006, IKEA opened a megastore in Tokyo offering smaller furniture with simple designs, specifically designed to match the Japanese lifestyle. IKEA is now a well-known and respected brand in Japan like it is in other countries. Starbucks is known for its superior brand and business expansion strategy. IKEA Shibuya Store.

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Goodbye Scion – What Happened To You?

The Accidental Product Manager

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. Scion was a separate brand that Toyota created way back in 2003. The brand was sold in the United States, Canada, and Puerto Rico. Toyota created the Scion brand in order to attract younger buyers. This is the year that they sold over 173,000 cars.