article thumbnail

TEI 309: Product management strategy – with Allan Anderson, PhD

Product Innovation Educators

While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a product manager. While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a product manager.

Strategy 314
article thumbnail

AARRR vs RARRA: Pirate Metrics Explained

Mind the Product

First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Demo goes badly

The Product Bistro

A recent story about the original iPhone demo at Moscone center in SF, in early 2007 from the point of view of the engineers in the audience is particularly illuminating. Every product development project has a crucial milestone, the official demonstration.

Demo 210
article thumbnail

Ignoring Innovation: Lessons from Kodak

Melissa Perri

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI). We were working with Kodak to come up with a completely new product that would appeal to our age group, the early 20s.

article thumbnail

TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators – with Allan Anderson, PhD

Product Innovation Educators

In 2007 I sat in a small conference room with 12 other people. I’ve been in product management my entire career, in many roles, but I didn’t even know much about PDMA until around 2007. In 2007 I sat in a small conference room with 12 other people. 7:05] Alan’s story of his involvement with PDMA.

article thumbnail

Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Neuroscientific research shows that small habit loops, reinforced by positive feedback, transition sporadic interactions into established routines (Berridge, 2007), insights often leveraged in neuromarketing strategies. Instant Feedback: Provide immediate confirmation (e.g., pop-up) to reinforce actions like bill payments or micro-savings.

Banking 59
article thumbnail

Stellar Product Strategies for Early-stage Startups

The Product Coalition

The first iPhone (2007) differentiated this way: 3. Elimination: factors of the industry have long competed ⬇️ Reduction: factors to reduce below the industry standards ⬆️ Raise: factors to raise above all industry’s standards ⭐️ Creation: factors the industry never offered This map is called the Blue Ocean matrix. Apple used it too.