Applying Neuromarketing to Elevate the Digital Banking User Experience
UX Planet
MAY 1, 2025
Neuroscientific research shows that small habit loops, reinforced by positive feedback, transition sporadic interactions into established routines (Berridge, 2007), insights often leveraged in neuromarketing strategies. Instant Feedback: Provide immediate confirmation (e.g., pop-up) to reinforce actions like bill payments or micro-savings.
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