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TEI 309: Product management strategy – with Allan Anderson, PhD

Product Innovation Educators

While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a product manager. Strategy is an organization’s game plan for achieving its long term objectives in light of its industry position, opportunities, and resources.

Strategy 314
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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

This connection is especially eye-opening in the realm of digital banking and Fintech product interfaces, where introducing elements of empathy and positive reinforcement can seem counterintuitive. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

Banking 59
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Unlocking Growth Through UX Research

UX Planet

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights.

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The Evolution of Netflix

The Product Coalition

In 2007, the company launched its streaming service, allowing subscribers to instantly watch a vast library of movies and TV shows online. However, with the rise of streaming technology, Netflix introduced its streaming service in 2007, initially bundled with DVD rental subscriptions at no extra cost.

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In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. A positive score on this test strongly indicates product/market fit, but it doesn’t guarantee it.

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Ask Alexis and the SMS MVP by Josh Seiden

Mind the Product

A Twitter user used it in 2007 as a way to track conversations when he tweeted at some of his friends. People responded very positively when it was a more branded experience. Josh shows a clip from a skit from The Tonight Show with Jimmy Fallon that emphasizes the cultural significance of the hashtag in social media.

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Systems Thinking and its Relevance to Strategic Planning in UX Research

UX Planet

Systems Thinking brings a broader approach to UX research, positioning product use within a more complex ecosystem and considering its interdependencies. Noticing where these patterns lead to positive or negative outcomes. 345–358, 2007. Understanding the various stakeholders involved in the ecosystem beyond the direct user.