Mind the Product

OCTOBER 18, 2016

To be able to get the new model out the door, product manager Kate Arnold had to bring together the Netflix founders on strategy, and work with users, analytics, design, engineering, with marketing on the new acquisition model, with finance on the business model and billing, with the warehouse on fulfillment, and with film industry.

Analytic Tools 156

Analytic Tools CTO Coach Finance Customer Experience 156

The Product Coalition

FEBRUARY 22, 2022

That includes marketing, customer support, operations, senior management, sales, HR, finance, etc. Whether it’s direct or indirect revenue, acquisition, retention, DAU, market share, cross-selling, profit, brand value, etc. Otherwise we would not need PMs at all.

Definition 144

Definition Product Research Customer Experience Finance 144

Sachin Rekhi

MAY 7, 2022

The Lean Startup methodology, first described in 2008 by Eric Ries, has taken the startup world by storm. But the market collapse was ultimately interpreted "as a kind of divine judgment against the technological optimism of the 90s". Improve on the competition — “Don’t try to create a new market prematurely. Sequencing Markets.

Weak Development Team 113

Weak Development Team Reporting Tools Advertising Startups 113

Intercom, Inc.

AUGUST 8, 2019

Content strategy is part of your brand. This was 2008, and by the time I left, I think there were 3,000 employees. It’s part of the brand, right? We’re overseeing everything from marketing content, to the help center, to Slack itself. I ran the @support account, which I think is now @TwitterSupport.

Customer Experience 169

Customer Experience User Testing Research Software Data Visualization 169

Imaginary Cloud - Design

JULY 8, 2021

In 2019, Warren, Batra, Loureiro, and Bagozzi published "Brand Coolness" , a scientific research article that identified a set of characteristics that are typically associated with cool brands. Later, in 1995, Carson founded his studio and worked with well-known brands, such as Nike, Microsoft, MTV Global, Warner Bros.,

Research Software 116

Research Software Magazine User Testing Branding 116

freshtrax

AUGUST 6, 2019

Currently, he is the owner of one of the top brand design companies in Japan called IN FOCUS INC. freshtrax is btrax’s blog where readers can find articles on the latest marketing, business, and design trends in Japan and America. freshtrax published its first article in 2008. The first among these was Masa Iguchi.

User Testing 81

User Testing Customer Experience Naming Vision 81

freshtrax

AUGUST 3, 2021

While still in highschool, Rika started her company, AMF, a marketing startup run entirely by girls in their teens. She’s developed a reputation as a “marketer who hears the voices of young girls around Japan.” She launched the one-piece brand “Double Chaka” in October 2017, and continues to sell mainly through ecommerce.

Research Software 98

Research Software Startups Consulting Education 98

Usersnap

JANUARY 25, 2021

One survey notes that 75% of people have tried new brands or shopping methods, and the majority plan to continue these new habits. If you’re already selling online, two of your biggest target markets are likely doubling down on ecommerce. If stores carry both brands, they’ve positioned themselves to be more secure.

User Testing 86

User Testing Product Research Data Visualization Customer Feedback 86

AB Tasty

JUNE 10, 2024

Capturing attention and standing out in a market saturated with so many options is a challenge now more than ever. They overlap in their ability to make the customer feel as if they have a unique relationship with the brand in a way that the mass marketing of the past could never achieve.

User Testing 98

User Testing Data Visualization Customer Experience Analytic Tools 98

Mironov Consulting

JUNE 16, 2022

Feels like 2008 to me. I remember major tech downturns in 1985, 1992, 2001 and 2008.  Especially  9/11 came around less than two weeks later, which crushed financial markets and VC funding.    A lot of companies that were counting on hoping for near-term funding rounds will be disappointed.

Startups 59

Startups Naming Positioning Branding 59

freshtrax

AUGUST 27, 2019

To be successful in any market, properly marketing your business to the right audience and choosing the right marketing tactics are very important factors to consider. In this age of technology, social media has become a very powerful and popular marketing tool that can reach a large population and a variety of users.

Research Software 96

Research Software User Testing Data Visualization Magazine 96

Intercom, Inc.

SEPTEMBER 6, 2018

Say what you want about the branding of Radical Candor , I’m certain that it’s this concept, above nearly all others, that has enabled us to scale as well as we have. If you invested $1,000 in Starbucks at its low point in 2008, that investment would currently be worth over $14,000. It’s also about how we interact with each other.

Customer Feedback 151

Customer Feedback Construction Customer Experience User Testing 151

The Accidental Product Manager

JUNE 11, 2018

The market for coffee has become so large and so well served that the Starbucks product managers have a real problem on their hands. So you’re a product manager with a well-known brand and a saturated market. Facing this very dilemma, the Starbucks product managers have taken a look around in their market.

Product Manager 69

Product Manager Product Management Management Management 69

Imaginary Cloud - Design

APRIL 16, 2020

If you're about to design a new product or to expand it to a new market, leave your assumptions aside: focus on your users first. Between awesome features, branding colours and business goals, users, who should be the main prioriy, are often forgotten during the process. Don't underestimate user research.

User Testing 113

User Testing Research Software Customer Experience Customer Feedback 113

The Product Coalition

DECEMBER 14, 2019

The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. The Sneakers Agency is a full-service digital product development company focused on helping brands launch and grow their businesses. The financial industry is not an exception.

Analytic Tools 90

Analytic Tools Research Software Software Developers Software Development 90

UX Studio: Product Management

JULY 12, 2021

Strategic brand communication with custom web design delivered by eCommerce web designers and developers. They are a unique and fun team of professionals with expertise in digital strategy, website and eCommerce design , and creating brand identity. . Then they create the design keeping the visual brand guidelines in mind.

Research Software 93

Research Software Data Visualization Feedback Software Analytic Tools 93

Gainsight

NOVEMBER 1, 2022

If you’re my age (or older), you probably remember exactly where you were and how you felt when the last Great Recession hit in 2008. And while the economic and geopolitical uncertainty doesn’t look like it’s going away anytime soon, I’m making a bold prediction about the future of SaaS: 2022 will not be a repeat of 2008.

Feedback Software 52

Feedback Software Customer Experience User Testing Technical Review 52

The Accidental Product Manager

JUNE 25, 2018

Our goal is always to create a name that will capture what the product does, be memorable, and in this confusing age of the internet be unique enough that we can brand it. Likewise, back in 2008 Coke-Cola had tried to trademark “zero” in the U.K., Coke has been marketing its Diet Coke product towards women.

Naming 69

Naming Product Manager Product Management Management 69

Userpilot

JULY 28, 2023

Finally, a simple mockup you launch on a crowdfunding platform can be an effective marketing strategy. You can use a low-fidelity MVP to gauge the interest and needs of customers in your target market – and define the core features your product should contain. You can put together a brand-new offering using existing tooling.

Feedback Software 96

Feedback Software User Testing Customer Experience Customer Feedback 96

Sachin Rekhi

FEBRUARY 4, 2009

2008 saw an explosion in virtual currencies and their associated virtual goods all across the internet. To top it off, over $580 million was invested in virtual goods related startups in 2008. They even have sponsored gifts, including a recent Febreeze branded collar that was given away for free and paid for by the advertiser.

Advertising 60

Advertising Entertainment Customer Experience Books 60

freshtrax

SEPTEMBER 10, 2019

In this article, we will explore some of traditional media’s creative and innovative survival strategies and how they are working in the Japanese market. This number dropped from the previous year by 2.4%, with the radio audience population decreasing since 2008. TVer has also become a great marketing channel for advertisers.

User Testing 77

User Testing Research Software Customer Experience Advertising 77

UX Studio: Product Management

JULY 5, 2021

A full-stack creative digital agency in New York offering web design, growth hacking, and brand strategy services. Jives Media works with early-stage startups and Fortune 500 companies to scale their businesses through marketing solutions, web design, and one-on-one consulting. . Besides, its average client rating is 4.6 Digital Silk.

Research Software 82

Research Software Analytic Tools Feedback Software User Testing 82

Sachin Rekhi

FEBRUARY 19, 2009

Despite the over 200 music startups that launched in 2008 , I am disappointed with the lack of startup innovation in the space. While the online audio ad market is still nascent, the offline radio advertising market is still a $21B industry. These are your typical 30-60 second national brand ads, like Geico car insurance ads.

Advertising 60

Advertising Customer Experience Data Visualization User Testing 60

Brian Balfour

JULY 5, 2017

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. While Product Market Fit isn't the only thing that matters, it is important, so it makes sense that there are no shortage of blog posts explaining Product Market Fit , and how to get it.

User Testing 76

User Testing Customer Experience Product Research Startups 76

Userpilot

JANUARY 22, 2020

in 2008 found that the 11-point scale that Reichheld advocated isn’t actually the most effective measure. Depending on your NPS tool, you can customize the look and feel of the modal with your brand colours, fonts, and logo: The main benefit of using an in-app survey is that you already have your customer’s attention.

Analytic Tools 134

Analytic Tools Feedback Software Research Software Data Visualization 134

UX Studio

APRIL 6, 2023

2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

The Product Coalition

OCTOBER 4, 2019

Many product evangelists now agree that it’s better to ship an innovative product without a few non-vital features, than to wait for absolute perfection and potentially miss your moment in the market. The original Peek Pronto designed solely for email was refreshing and innovative when it came to market in 2008.

User Testing 76

User Testing Product Research Product Manager Product Management 76

UX Studio: Product Management

JANUARY 8, 2021

UX studio has been on the market for over 10 years, so we know the UX design industry well. To help you select the right agency and better understand the UX market, we examined over 50 firms and handpicked the top 10 app design companies that are worth checking.

Research Software 72

Research Software User Testing Product Research Artificial Inteligence 72

UX Studio: Product Management

JULY 9, 2021

Super User Studio was founded in 2008 by two professionals with previous experience working in the digital field. Super User Studio markets its services in starter service packages. A team of designers, marketers, and developers working with entrepreneurs, teams and, businesses to improve user interfaces and digital products.

Research Software 52

Research Software UX User Testing Product Research 52

Amplitude

SEPTEMBER 19, 2019

And Amplify has something for more than just PMs—our speakers come from a host of backgrounds including growth marketing, engineering, and customer experience. Lisa Sullivan-Cross, Head of Growth Marketing at Pinterest. Marcelo Pascoa, Global Head of Marketing at Burger King Corporation. Merci Grace. Lisa Sullivan-Cross.

Fractional VPE 8

Fractional VPE Feedback Software User Testing Customer Experience 8

Userpilot

MARCH 11, 2020

Chances are this is ancient history for you and you don’t – but if you joined around the years 2006-2008, your relationship with Facebook probably started from an email with the following subject line: [Name of your friend] invited you to join Facebook! Designers will need different aspects of Notion than marketers.

Customer Experience 17

Customer Experience User Testing Events Dashboard 17

UX Studio

MARCH 11, 2024

And also, even if I did some photo shoots when surfing for brands and even that, like the pressure of like somebody put a camera out and then it’s like, I couldn’t, I just couldn’t do any of the tricks. I think it was on the rise because when I started my university in 2008, I never heard about UX or HCI or design.

User Testing 67

User Testing Research Software Feedback Software Data Visualization 67

Intercom, Inc.

FEBRUARY 7, 2019

The most important piece of launch is a brand-new mobile experience, which is pretty awesome. You joined YouTube back in 2008, and you helped guide the company through hypergrowth after its acquisition by Google. When I got to YouTube in 2008, we had amazing growth in lots of different ways. This was 2008.

Feedback Software 172

Feedback Software Reporting Tools User Testing Data Visualization 172

Intercom, Inc.

SEPTEMBER 26, 2019

And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

User Testing 170

User Testing Customer Experience Data Visualization Weak Development Team 170

The Accidental Product Manager

FEBRUARY 5, 2024

It is estimated that Americans over 55 will account for half of all domestic consumer-spending growth from 2008 to 2030. Product Managers Respond To A Changing Market Customers over age 55 say their favorite retail brand no longer understands them or what they need.

User Testing 104

User Testing Customer Experience Product Manager Product Management 104

svpg

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 167

Reporting Tools Analytic Tools Customer Experience Technical Review 167