article thumbnail

Saying Goodbye

The Product Bistro

It is long, so get a fresh cuppa… Without further ado, here is the message I sent: Sent: Friday, September 18, 2009 8:05 AM. March 10 2009, my 6th anniversary. If your going away message fires off an email storm, you will be cursed. To: Geoffrey Anderson. Subject: So long and thanks for all the fish. Where am I?

article thumbnail

What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. But without running frequent tests or research on your messages, how can you know what language to use for conversions? In this post, you’ll discover the importance of message testing and how to get it right.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paving the Cow Path and Other Stories by Simon Cross

Mind the Product

In 2009 Facebook moved into offices in 1601 California Avenue, Palo Alto. Because users were messaging from a phone their expectation of the product was based on SMS, and they were expecting their phone to buzz immediately. The building was open plan, though some teams had their own rooms.

article thumbnail

Matt LeMay: A Conversation About Clarity

Mind the Product

When his band broke up in 2009, Matt decided he should work in a different industry, one where he could make a living. He comments: “There is a shorter distance for messages to travel in a startup, but each step of the journey looks largely the same. So much of our communication is driven by basic human emotion and habit.”.

article thumbnail

Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

In 2009 a Kit Kat marketing campaign and collaboration with Japan Post was launched with special packaging that allowed the sender to write a message on the chocolate similar to a postcard. Today a small space to write a message is present on nearly all, if not all, of the packaging on Japanese Kit Kats as can be seen in the ad below.

Marketing 111
article thumbnail

Top 7 Explainer Video Production Companies For 2020

The Product Coalition

Commotion Engine Headquarters: Atlanta, GA, USA Founded in: 2011 Employees: 2–9 Minimum project size: $5000 Hourly rates: $100–149 Commotion Engine is a specialized marketing agency that helps clients communicate key messages through dynamic videos and animations. They are custom-designed to reach precisely the client’s target audiences.

article thumbnail

What Can You Expect From Today’s Customer Analytics Landscape?

Indicative

How can I customize my offering, messaging, and marketing to target specific types of customers? Mixpanel, another major player in the Customer Analytics market, was founded in 2009. Customer Analytics can also help companies answer more granular, action-oriented questions and enable data-driven strategic decisions.