Remove 2014 Remove Branding Remove Management
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16 Experimentation Influencers You Should Follow

AB Tasty

From CEOs and Founders to CRO Managers and more, these experts share the lessons they’ve learned throughout their careers in experimentation at top tech companies and insights on where the optimization industry is heading. Elissa went on to spend eight years at Amazon, holding roles across marketing, program management, and product.

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The Grand Finale! What To Do With A Product In Decline? (Product Lifecycle Part 5)

BrainMates

This blog explains how to manage a declining product strategically to maximise value and avoid unnecessary losses. For Product Management teams in Australia, this stage requires careful, respectful planning — not panic. If you haven’t yet, check out part 4 of the series for tips for managing a mature product.

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Seven Things you can Learn From WeChat Product Development

Mind the Product

Chinese users have been able to book a taxi with ride-sharing and taxi-hailing service Didi since January 2014. WeChat took this tradition digital in 2014, with the release of its Red Packet delivery as an extension of its mobile payment. It is just like UberEats (started August 2014) inside WeChat. Official Accounts.

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How aligning product and marketing teams improves customer experience

Mind the Product

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. It’s becoming a less and less reliable model for how customers actually engage with brands and businesses. What do I mean by this?

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Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

With more people entering the Product landscape than ever, now is a good time to help the newbies understand where Product Management came from, and how far the industry has come. Product Management in the 90s The 90s in tech. At the time, Microsoft had Program Managers who were essentially engineers. Sound familiar?

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Checking in on Shopify Plus’ 11,000 checkouts per minute

Intercom, Inc.

Loren, the General Manager of Shopify Plus , was hired to topple conventional notions of what enterprise software could (and should) look like. Under his leadership, Shopify Plus have grown to support 7,000 brands – including Kylie Cosmetics, Fashion Nova, Steve Madden, Staples and more – who process 11,000 checkouts per minute.

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Tips for Rewriting a Digital Product

Roman Pichler

Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? Alternatively, you may want to unbundle one or more features into a new product, as Facebook did with Messenger in 2014 when the company released the messaging feature as a stand-alone app. Take Microsoft Office as an example.