Alchemer Mobile

APRIL 24, 2018

Mobile brands and devices. We scaled it quickly and have been leveraging it for a variety of brand and partner activations since. The post Meet the PMs Who Created 2018’s Hottest Mobile Apps appeared first on Apptentive. Understanding the different use cases and needs is complex. For instance, differences in: Culture.

User Testing

Alchemer Mobile

MAY 28, 2019

To treat digital interactions as you would in-person interactions with context in mind, the simple, yet effective, “yes” or “no” question Love Dialog offers gives Lifestyle brands the context they need to interact with customers in the most relevant way. Regularly survey customers to gauge sentiment.

Feedback Software

Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. There’s always another delivery app or loyalty program trying to lure customers away, especially for QSR brands.

Research Software

Intercom, Inc.

JANUARY 3, 2019

I think it’s more than 140 user-facing changes , ranging from the lowest level of making a feature better all the way up to brand new products. And we’ve shipped multiple brand new products this year. Was this a substantial investment for us in 2018? That was 2018 and running Intercom at the scale we’re at now.

Research Software

Alchemer Mobile

APRIL 25, 2019

Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category. It’s also a great way for brands to promote new app features customers may be interested in, and to deepen relationships with their fans.

Travel

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. This is our fifth consecutive year conducting this research.

Research Software

freshtrax

MAY 2, 2019

Again, we showcase the top 10 largest companies in Japan based on Forbes “ The World’s Largest Public Companies 2018 ” list, summarizing the rankings of the top performing Japanese companies in the world in comparison to global companies and relative to one another. Sony was definitely one of the most successful companies in 2018.

Telecommunications

Product Innovation Educators

FEBRUARY 9, 2018

The product manager role is becoming more qualitative in 2018. Absent from them, beyond some A/B testing of UI preferences, were metrics that considered customer value and brand loyalty. AIPMM and PDMA are organizations that curate and manage the body of knowledge for the discipline. My stomach turned at the thought.

Product Management

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. From a 2018 Salesforce survey, 80% percent of customers say that the experience a company provides is as important as its products or services; 57% have stopped buying from a company because a competitor provided a better experience. Customers now expect both.

Research Software

freshtrax

MAY 16, 2019

Nielsen announced the most popular websites and mobile apps in Japan on December 25, 2018. Its report, “ Tops of 2018: Digital in Japan “, includes the data from Nielsen Digital Content Ratings and Nielsen Mobile NetView. The overall usage results in 2018 reveal that Yahoo! Overview: Yahoo! million users. Now, Yahoo!

Data Visualization

The Product Coalition

JULY 17, 2018

A great example of a brand understanding their consumer and delivering on those expectations is Wayfair’s use of augmented reality in their apps for iOS and Android platforms. Customers now demand that their experience with your brand is personalized to suit their specific needs. Will this fit in my living room and how will it look?

User Testing

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. So, which platform should you adopt for a new digital service, mobile app or the web?

Research Software

Product Innovation Educators

MARCH 4, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Artificial Inteligence

Intercom, Inc.

APRIL 30, 2020

Since unveiling the Intercom App Store in 2018, we’ve worked with many of you to launch over 240 apps on the Intercom platform. Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We started partnering with them in 2018, sharing early access to new features.

Feedback Software

Alchemer Mobile

JUNE 10, 2020

The data in this post shows us how winning brands design in-app surveys for great customer feedback flows. In 2019, apps sent 44,849,700 consumer surveys, which is a 29 percent increase from 2018. Another important distinction is that, on average across industries, brands only hear from ~1 percent of their customers surveyed.

Product Research

The Accidental Product Manager

JUNE 5, 2018

2018 State of Digital Product. What the State of Digital Product Report covers: The biggest challenges for product, UX design and engagement teams in 2018: Such as, why respondents identified understanding the customer as their number one challenge. Download your exclusive 2018 State of Digital Product Report here: [link].

Branding

Intercom, Inc.

AUGUST 25, 2021

In 2018, we released a completely reimagined Business Messenger , a full-fledged “front desk for your website or app,” complete with a homepage and a library of embeddable apps. Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with.

Customer Experience

Intercom, Inc.

MAY 22, 2018

At a time when publishers are dropping print editions with alarming frequency, to hear that a software company is doubling down in printed books seems, in 2018, to make almost no sense. So today we’re giving you two new ones: print and audio.

Marketing

Product Management Unpacked

JULY 11, 2019

What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Today: Product management was listed as one of the “nine best jobs in America” by CBS/Moneywatch in 2018.

Education

The Product Coalition

DECEMBER 29, 2020

Neil McElroy from Procter & Gamble (the man who also helped found NASA by the way) is often pegged as the man behind modern Product Management after he wrote a now-famous 3-page company memo on the principles of brand management in the 1930s. 2018: The number of global internet users surpassed half the population of the world.

Reporting Tools

Alchemer Mobile

APRIL 11, 2019

We release this category-specific benchmark data so Finance brands can understand how effectively they measure their customer experience, communicate with their customers, and earn customer love. As the above categorical data shows, being customer centric is not an option anymore. It’s no longer a nice-to-have; it’s the need of the hour.

Finance

Mind the Product

APRIL 2, 2019

A Tale of two Brands. Gibson and Fender are the two most iconic guitar brands. In 2018, Fender stated that its growth had outpaced the musical instrument market overall. Each has a long history of great products that have shaped the musical instruments industry for several decades. The Fender Play learning platform.

Data Visualization

Product Innovation Educators

JUNE 8, 2018

Brand innovation tracker update – which brands are at the top and which are at the bottom. Amazon continues to score at the top of the innovation brand index, followed by Airbnb, Apple, and IKEA. It is like dating in the sense that it takes a bit of time and effort to see if the fit is right.

User Testing

Product Innovation Educators

APRIL 13, 2018

8 brand management principles successful product managers should know. (1) 1) Know Who Your Brand Is. (2) 4) Shape Your Brand. (5) This article describes a few differences and provides a brief introduction to agile-oriented product development… [link]. 2) Differentiate Yourself. (3) 3) Define Your Consumer Base. (4)

Agile

The Product Coalition

FEBRUARY 22, 2019

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. There’s no such thing when it comes to branding. That’s the real deal.

Branding

Mind the Product

AUGUST 1, 2019

In the enterprise, where my company operates, a technology brand that haphazardly rolls out new features needs to be mindful of the learning curve for end users. Technology brands should hold their product teams accountable for metrics that have the greatest impact on success. Measure What Matters.

Reporting Tools

Alchemer Mobile

NOVEMBER 29, 2018

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps. Loyal customers are in a league of their own.

Feedback Software

Mind the Product

APRIL 28, 2020

She joined us to continue where her 2018 Mind the Product talk left off and to go deeper into how to build great communities with remote teams. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Quote of the Episode. Have you seen someone give a great talk? Suggest a guest to us here.

Product Research

Intercom, Inc.

NOVEMBER 12, 2020

Now, it’s practically the default for software: in 2018, Gartner predicted that by 2020, all new software entrants and 80% of historical vendors would offer subscription-based business models. This shift moves us from brand promiscuity to brand loyalty. For many consumers, it takes the form of a subscription model.

B2C

Product Management University

MAY 7, 2020

Quick background…our online product management training and certification program was released in late 2018. User Experience and Brand Perception Are One and the Same. Your brand is whatever your customers experience, before, during and after they buy. It has been a lot of fun and a great learning experience.

Certifications

Alchemer Mobile

APRIL 21, 2020

Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. While there’s still more to do, 2019 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals.

Travel

Product Innovation Educators

MARCH 30, 2018

Five metrics to use are: (1) participation and engagement, (2) feedback, (3) value and outcomes, (4) brand and thought leadership, and (5) cost of inaction. If you want your organization to be more innovative, you need to measure the things that make that happen. Read more at [link].

Product Management

The Product Coalition

APRIL 19, 2019

Brand Facebook Inc. Though it might seem that Facebook as a brand is at its all-time low, their strongest asset Instagram is branded as its own entity without the stigma of its parent. Most big brands tend to do this, look at how many beers are named Miller?—?Miller Brand Apple Inc. Brand Alphabet Inc.

Branding

Intercom, Inc.

MARCH 27, 2018

2018 is shaping up to be a massive year for the Intercom platform. Building a brand-new product. We just raised $125M in a round led by Mary Meeker at Kleiner Perkins. Here’s what we’re going to do with it. This funding will go straight into building great new software at a pace you’ve yet to see from us.

User Testing

Product Innovation Educators

FEBRUARY 10, 2020

She currently leads all SEMrush branding across 50+ countries. In 2018 she was recognized among the 25 most influential women in digital marketing by TopRank. She currently leads all SEMrush branding across 50+ countries. In 2018 she was recognized among the 25 most influential women in digital marketing by TopRank.

User Testing

Alchemer Mobile

FEBRUARY 7, 2019

According to AppAnnie’s 2019 State of Mobile Report , consumers sourced food and drinks through apps 130% more often in 2018 than in 2016. Globally, UberEATS and Zomato were the top two food delivery apps by worldwide downloads in 2018. Some of these features could be on your roadmap already, and some will be brand new.

Feedback Software

Intercom, Inc.

JUNE 19, 2018

54% of consumers will try a new brand for a better service experience. In fact, research firm Northridge Group found that 54% of consumers will try a new brand for a better service experience. Instead of waiting for customers to ask for help, Enjoy preempts that with at-home support.

User Testing