Lenny Rachitsky

DECEMBER 12, 2023

Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

User Testing 83

User Testing B2C Product Research B2B 83

Alchemer Mobile

AUGUST 31, 2023

Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. trillion in 2023 and now make up 60 percent of all e-commerce sales around the world, a number poised to grow even more in the next few years. According to Statista’s Market Insights , mobile e-commerce sales reached $2.2

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

JULY 24, 2023

As of 21 July 2023, there are 1,503 integrations in the Zendesk marketplace. Thanks to the 2-way integration, not only can you receive all the reviews and store them as tickets in Zendesk but also respond to positive and negative feedback directly from your Zendesk account. To be able to do so, you need a 2-way integration.

Embedded Analytics 77

Embedded Analytics Data Visualization Analytic Tools Feedback Software 77

Gainsight

OCTOBER 3, 2023

Some LMS platforms, like Northpass , are also extremely customizable , which allows you to present a learning experience that’s visually consistent with the rest of your brand. It’s simple to set up, and most (but not all) are highly customizable to reflect your brand, not the providers.

Data Visualization 52

Data Visualization Customer Experience User Testing Customer Feedback 52

UX Studio

APRIL 6, 2023

2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Clients of DD.NYC can use its web design, branding, and packaging design services.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

freshtrax

JULY 19, 2023

Once a small gathering of under 2000 attendees, the event drew in over 385,000 anime fans this July at Anime Expo 2023! The ‘未ル (Miru)’ Exhibit The ‘未ル (Miru)’ Project: A Collaboration Between Yanmar and btrax From July 1st to 4th, the btrax team had the incredible opportunity to participate in Anime Expo 2023. and globally.

User Testing 75

User Testing Marketing Strategy Reporting Tools 75

UX Studio

AUGUST 13, 2023

The increasing role of sound design in UX Sound design plays a critical role in creating a positive user experience for voice service technology. Additionally, for voice assistants, it is also a key element to add brand identity to the device. False positives: Sometimes, AI voice technology may misinterpret a user’s command.

Feedback Software 49

Feedback Software Research Software Technology Data Visualization 49

Usersnap

JANUARY 20, 2023

They work as a way to communicate your brand’s identity publicly and provide customer support on sites such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest. Conversely, a solution can track positive comments by customers and their interactions with your agents. Whether it’s a positive or negative response.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Reveal

DECEMBER 14, 2021

As part of the SDK work, we shipped and updated.NET 6 server, and a brand new NodeJS Server. This puts us in the unique position of being the only vendor in this space that ships: And API-driven SDK Java,NET & NodeJS server options. Reveal’s 2022-2023 Roadmap. This means deploying on any platform, to any cloud.

Embedded Analytics 52

Embedded Analytics Data Visualization Analytic Tools Artificial Inteligence 52

Gainsight

JANUARY 18, 2024

It’s so important today that, according to a 2023 Super Office study, customer experience is now the primary focus to beat out the competition for more than two-thirds of companies—up from only 36% in 2010! With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand.

Education 52

Education Customer Experience Data Visualization Advertising 52

UX Studio

DECEMBER 14, 2023

We moved to a new office and introduced the Studio Lead position as a full-time professional support for the researchers and designers on the team. Our Culture quilt concept work in 2023 celebrates that diversity. 2021: Designing for positive impact The year I rejoined the team was pretty intense.

Research Software 89

Research Software UX Feedback Software User Testing 89

The Product Coalition

APRIL 20, 2023

Brands and businesses are using innovative augmented reality apps to obtain a market advantage. Augmented reality app development: Statistics (Update 2023) The current value of the augmented reality app market stands at $3.5 In 2023, the augmented reality app market is expected to be valued at more than $18 billion.

Technical Review 122

Technical Review Reporting Tools Vision Software Review 122

Userpilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. Product Drive 2023 is over, but you can sign up/sign in and watch the replays.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Customer Experience 99

Intercom, Inc.

MARCH 28, 2022

They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”. As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

freshtrax

JANUARY 26, 2024

In this article, we delve deeper into team-building tips to foster corporate culture, using the btrax employee retreat in Hawaii in the fall of 2023 as a practical example. This activity served as a meaningful way for team members to reflect on each other’s positive traits and express appreciation!

Customer Experience 59

Customer Experience Travel Messaging Naming 59

UX Planet

DECEMBER 11, 2023

December 2023 Edition I can’t believe it’s taken me this long to write this post. This was originally supposed to be titled, “The 2023 guide to conversation design courses,” but here we are, mid-December and I only now summoned up the courage to jot down my thoughts on this massively intimidating subject. as of the last month of 2023.

Technical Review 71

Technical Review Certifications Software Review Feedback Software 71

Product Talk

JANUARY 31, 2024

Luckily, this story ends on a more positive note. ScholarshipOwl.com is an AI-based scholarship matching platform that serves 9 million Gen Z students and ScholarshipOwl for Business gives brands a more effective way to run marketing campaigns targeting Gen Z. Give it a watch (or a read) if you need help choosing where to get started.

Product Research 221

Product Research Reporting Tools Feedback Software Customer Communications 221

Intercom, Inc.

DECEMBER 28, 2022

For one, Eoghan McCabe , our Co-founder and Chairman, returned to the role of CEO , the position he had held from our founding in 2011 until 2020 – and he is bringing a renewed focus on the customer service space, so you can expect to see even more innovation from us in that area. P.S. Keen to get ahead of the competition in 2023?

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Innovatemap

FEBRUARY 7, 2024

Together, we went from prototype to full MVP, designed the brand identity and established positioning and messaging for a successful launch. Now, they’ve raised a $20 Million Series B Round and earned a spot in the top 500 on the 2023 Inc.

Healthcare 59

Healthcare Vision Technology Naming 59

freshtrax

JANUARY 16, 2024

Drawing from my experiences, I want to share insights gained from organizing a btrax employee retreat held in Hawaii in the fall of 2023. In the fall of 2023, btrax organized a three-day, two-night retreat in Hawaii to celebrate the company’s overall sales target achievement for the previous year.

User Testing 52

User Testing UX Article Product Research 52

Userpilot

SEPTEMBER 21, 2023

This results in a more satisfying customer experience, leading to higher overall satisfaction and loyalty to your brand. And a compressed version showing the top paths users take: Userpilot will release path analysis in Q4 of 2023. Userpilot’s cohort analysis feature will be available in Q4 2023.

Data Visualization 89

Data Visualization Analytic Tools User Testing Feedback Software 89

Mixpanel

MAY 28, 2024

They need to provide a personalized and optimized user experience, from the user’s first interaction with the brand all the way to the moment the order arrives on their doorstep. Our 2024 Ecommerce Benchmarks Report found that ecommerce week one retention fell from 39% in 2022 to just 22% in 2023.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Marketing 52

UX Planet

FEBRUARY 1, 2024

Image: Medium In the end: The use of dark patterns can be lucrative and beneficial in the short term, but in the long run, it almost always has a negative impact on the branding of any organization. The alternative to these dark patterns would be to create good persuasive designs that convince users positively to carry out desired actions.

UX 74

UX Travel Download Advertising 74

Userpilot

JANUARY 7, 2024

Imagine a SaaS company had $100,000 in revenue as of January 2023 and $150,000 in January 2024. By tracking annual growth, your company will be positioned to make good decisions based on previous performance. Use social media to share updates, new releases, and exciting news about your product.

Analytic Tools 100

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 100

Userpilot

JULY 24, 2023

Craft your product positioning statement. Next, analyze their product, brand, and marketing strategy. Decide on your product positioning statement Armed with the information from your market research, you’re now ready to craft your positioning statement. Benefits of product positioning.

Product launches 83

Product launches User Testing Product Research ChatGPT 83

Department of Product

AUGUST 2, 2020

Something for the branding and marketing teams to take care of, but not the product team. Trying to decide on a tone of voice is almost impossible if the business as a whole hasn’t decided on its brand values and positioning. Use your brand positioning and product principles to inform your tone of voice.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Userpilot

FEBRUARY 13, 2024

It immediately establishes a connection and sets the tone for a positive experience with your product. Key takeaways from Asana’s email example Complimenting the user creates a positive association with the brand. The email stays on brand with its language and visuals, reinforcing the identity of FullStory.

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience User Testing 52

People-First Product Leadership

OCTOBER 22, 2023

The positive nature of appreciative inquiry resonated with me. The other AI promotes such a model by looking for the positive instead of the negative (or gaps). Dream: Unlock creativity and possibilities by imaging potential positive futures, representing multiple perspectives, opinions, and understandings.

Artificial Inteligence 52

Artificial Inteligence Leadership Travel Positioning 52

Usersnap

JULY 26, 2023

Companies that invest in customer-centric strategies report higher customer satisfaction levels , increased customer loyalty , and greater brand advocacy. When employees observe the positive impact of their efforts on customers, it increases their job satisfaction and motivates them to deliver better service.

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

Usersnap

SEPTEMBER 12, 2023

Here’s a breakdown of pricing page changes over the last 90 days from the top 100 PLG companies (May 11th – Aug 11th 2023): You can see that the actual changes in prices only took 34.5%, and there are many other ways to impact your go-to-market pricing. We could position PricingSaaS as a page change detector.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

AUGUST 30, 2023

Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. To win with SEO, ensure your content actually satisfies the visitor’s search intent and positions your tool as the solution to their problem. Product Drive 2023.

Research Software 92

Research Software Feedback Software Customer Experience Customer Feedback 92

freshtrax

NOVEMBER 3, 2023

Oshi No Ko (推しの子) / 赤坂アカ×横槍メンゴ・集英社 / 【推しの子】製作委員会) The first line is from a highly successful 2023 spring anime “Oshi no Ko.” When he executes this spike attack, he considers many factors like the position of the block and the receiver as well. In our company, we are involved in branding projects for businesses using anime.

User Testing 59

User Testing Product Research Customer Feedback Entertainment 59

Usersnap

MARCH 16, 2023

Ease of Use With Usersnap’s Customer Feedback Analysis Guide 2023 , POM improved the user experience on their payment check-out pages. Working at POM was a unique challenge compared to those established brands. This model can shift to B2I2C to allow influencers to help brands grow their audience and sell more products and services.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Lenny Rachitsky

FEBRUARY 13, 2024

This changed in 2023, when Randy Gao, Simon Huang, and Minah Jung comprehensively reviewed the top methods , combining insights from dozens of papers to make sense of WTP. Clearly, they’ve figured out positioning. You have two levers to do this: (1) change your prices and (2) change your positioning.

Data Visualization 101

Data Visualization Product Research User Testing Research Software 101

Product Talk

APRIL 17, 2024

One of the insights I had when I reflected on 2023 is that the team has done an amazing job when it comes to the define, build, and measure phases. One of the jobs to be done in our case, for example, is that our customers want to build their own brand. Tell me a little bit about that. Stephanie: Exactly. We created impact.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

Userpilot

SEPTEMBER 14, 2023

Sending out pre-dunning emails regularly to confirm information (such as which credit card will be charged and the current billing permissions customers have set) will create a more positive customer experience than only emailing users when there are outstanding payments. Time-based. Source: Baremetrics. Source: Hulu. What the next step is.

Analytic Tools 82

Analytic Tools Data Visualization Customer Experience User Testing 82