UX Planet

DECEMBER 6, 2024

The framework is incredibly practical, especially for those in operations, communications, and advertising. Though these books are a bit older, their ideas are still incredibly valuable. 4Building a Story BrandThis book explains how to build a brand through storytelling in just 7 steps.

Books

Alchemer Mobile

NOVEMBER 13, 2024

In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences. These templates simplify the survey creation process and capture essential feedback. Utilizing surveys across business operations Surveys can serve various purposes across business operations.

Customer Satisfaction

BrainMates

MAY 26, 2025

For instance a news app that has advertising revenue (anonymous views), paid subscribers and paid content partnerships may find daily views better underlie the growth of the product and future revenue.</p? Lastly, the value metric needs to be something you can easily measure and something hard to game.

User Testing

Userpilot

FEBRUARY 24, 2025

The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem. They deliver ads in a manner thats thoughtful of Netflixs member viewing experience and drives great outcomes for advertisers.

Analytic Tools

freshtrax

MAY 30, 2025

Many Chinese matcha brands adopt Japanese aesthetics in their brand names, packaging, and advertising materials. The Real Deal: When Tradition Meets Imitation Here’s where Brandon’s observation really makes sense. Sometimes this practice extends beyond general cultural borrowing.

User Testing

UX Planet

JULY 2, 2025

Since Duolingo spends so much of their users’ in-app time advertising their features, their paid tiers, and their AI functionalities, maybe it wouldn’t be that tone deaf to acknowledge that the user who just reached out to you desires some courtesy response.

Feedback Software

Innovatemap

JANUARY 27, 2025

Baromete r is using AI to unlock a powerful solution for audio advertising, helping brands target the right audiences and proving specialized solutions drive real marketing impact. Why do founders trust us to be a part of their journey? We stay cutting edge.

UX

Product Talk

DECEMBER 18, 2024

In the first case, fast-forwarding through commercials might work, but it’s not going to be great for our advertisers. Somebody else might not like commercials because they’re boring. It’s during our Super Bowl.

Product Research

Userpilot

MARCH 30, 2025

Invest in paid advertising to attract new users Although SEO is still very profitable, it takes a lot of time to build domain authority. Thats why you need to complement your organic marketing efforts with paid advertising. Its also possible to advertise your app on social media ads (say, Facebook, LinkedIn, etc.)

Research Software

UX Planet

JANUARY 22, 2025

Events marketing and offline advertising (outdoor displays/kiosks) will be enriched throughvideo. ATMs transformed into smart one-stop ATM stations. Payment cards could be enriched with AR technology. Support and service call centers will be transformed with gen AI solutions.

Reporting Tools

Lenny Rachitsky

MAY 6, 2025

Recently, I guided a Senior PM whose offer started with an advertised range of $185K-$285K. When you make them feel confident, inspired, and excited about the future you’ll build together, compensation becomes a natural reflection of that value, not a negotiation point. annual package—nearly four times the upper limit.

Development Team Review

Sachin Rekhi

JANUARY 11, 2025

This differentiation can be driven by product design, product performance, quality, branding, advertising, distribution, and more. It's very difficult to be both a cost leader and a differentiator, as the culture within these organizations often differ drastically.

User Testing

Userpilot

JUNE 25, 2025

So early on, focus on expanding your user base with low-friction models like freemium apps or in-app advertising to monetize your apps effectively. Start using demographic data and user behavior patterns to deliver tailored in-app advertisements (like interstitial ads and native ads) that match user interests and app context.

Analytic Tools

UX Planet

MAY 27, 2025

Everything, including homepage advertising and special offers, adapts to your interests and future requirements to provide you with a customized browsing experience each and everytime. Creating using Prescience: Our interfaces seem to anticipate your needs and provide exactly what you need before you even realize it.

Data Visualization

Userpilot

MARCH 5, 2025

Adobe Experience Cloud Salesforce may lead the CRM market, but Adobe Experience Cloud is a strong contender with standout features like personalized content delivery, advanced analytics, and seamless integration across marketing and advertising channels. Adobe dashboard.

Analytic Tools

Lenny Rachitsky

JULY 1, 2025

Spotify is a music and podcast streaming service offering millions of tracks through a freemium model, generating revenue via premium subscriptions and advertising to free users. The framework below organizes metrics by players (listeners, creators, advertisers, Spotify), tracking value creation across the ecosystem.

Analytic Tools

Product Culture

JUNE 18, 2025

Lore is, it started at the consumer goods company Procter & Gamble, which advertised a job called “Brand Manager.” Do you know the history of Product Management?

Advertising

Roadmunk

NOVEMBER 9, 2017

Political rhetoric, poetry, fiction, all sorts of stuff and ended up my senior year kind of focusing on copywriting for advertising—which was not exactly in line with what my fellow creative writing majors were pursuing. You rarely learn about it in school or college or university. For me, I studied creative writing in college.

Feedback Software

NextBigWhat

JUNE 17, 2025

The move aims to streamline the advertising process and make it more accessible for businesses. Meta Platforms Inc. is testing auto-generated video ads powered by AI on Facebook and Instagram to help marketers create messages more affordably and easily.

Marketing

NextBigWhat

JULY 31, 2025

The proposal signals a potential shift in Amazon's advertising strategy and raises privacy concerns among consumers and industry experts. Amazon CEO Andy Jassy discusses the idea of integrating AI-generated ads into multistep conversations with Alexa+ to assist users in discovering new products, marking new ground for the tech giant.

Advertising

UX Planet

AUGUST 6, 2025

Now imagine that the generated image ended up in an advertisement or fake news. Generating a face, even a random one, can violate human rights. Imagine that AI accidentally drew someone who looks very similar to a real person. This could ruin someone’s life.

Data Visualization

NextBigWhat

JUNE 16, 2025

TikTok is launching new AI-powered advertising tools allowing marketers to create video ads using text or still images. The introduction of these tools signals TikTok's deeper foray into utilizing AI for targeted advertising on its platform.

Marketing

NextBigWhat

JULY 31, 2025

The company's strategic shift towards AI and advertising has proven successful in driving growth and monetization. Reddit's financial performance underscores the importance of innovative technologies in the digital advertising landscape.

Advertising

NextBigWhat

JULY 10, 2025

Google has launched its AI-powered advertising tools in India following the repeal of the 'Google tax', originally introduced to tax tech giants. The tools, first introduced in the U.S. in May, aim to help businesses in India optimize their marketing strategies using advanced AI technology.

Marketing

UX Planet

AUGUST 12, 2025

Core Elements : Clashing prints, outdated fonts, shiny plastic textures, retro advertising visuals, excess. Pop Art Pop Art draws inspiration from mass media, advertising, and comic books. It uses exaggerated or sentimental visuals from pop culture, often leaning into over-the-top patterns and saturated palettes.

Branding

UX Planet

JUNE 22, 2025

Sitemap Open in app Sign up Sign in Medium Logo Write Sign up Sign in UX Planet · Follow publication UX Planet is a one-stop resource for everything related to user experience. Follow publication Member-only story Comfort is where creativity dies. The outliers change the World. Not the optimizers.

Entertainment

NextBigWhat

JULY 24, 2025

InMobi Pte, a mobile advertising platform backed by SoftBank, is targeting a $1 billion initial public offering in India, sources revealed. The company aims to raise significant funds through this IPO, which could have a major impact on the Indian tech and advertising industries.

Advertising

Roman Pichler

JANUARY 12, 2017

Make sure you choose those factors that define the current standard in your market and are used to advertise and sell products, rather than the ones that favour your own product. Additionally, you should know who your main competitors are. Start creating the canvas by determining the key factors.

Strategy

The Product Coalition

MARCH 6, 2023

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By doing so, advertisers can make informed decisions about which ad creative to launch, optimizing their ad spend and maximizing their return on investment. However, creating effective ad creatives is not always an easy task.

Data Visualization

Userpilot

AUGUST 30, 2024

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

Advertising

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. TL;DR Product and digital advertising come in different packages. Here are seven of the best advertising campaign examples in SaaS: 1. Buffer value-based advertising.

Feedback Software

Product Innovation Educators

APRIL 3, 2023

It created a lot more complexity in the supply and demand of digital advertising inventory and pricing mechanisms. Now, you can track advertising exposure all the way through to the brand’s ultimate success measure. That’s sparking a lot of interesting innovation in the way we target advertising and measure effectiveness.

Data Visualization

The Product Guy

JULY 18, 2019

As a music major struggling to find work following undergrad, I found an opportunity for an internship at a start-up digital advertising agency. By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. My career began atypically.

Weak Development Team

Alchemer Mobile

AUGUST 24, 2021

Cost Per Install (CPI), Cost Per Loyal User (CPLU) : CPI measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs). Oftentimes, marketers undervalue mobile advertising. This is a huge missed opportunity.

Analytic Tools

The Product Guy

FEBRUARY 27, 2020

JCDecaux mainly offered advertising products. The kiosks offered the same advertising opportunity for JCDecaux. While we proposed the Information Kiosk to various airports, we determined how the product aligned with the rest of the product JCDecaux offered.

User Testing