Intercom, Inc.

JANUARY 14, 2019

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp. At its heart, How Brands Grow argues that customers are hyper-rational, unsentimental and willing to forget your product at a moment’s notice. To counter this, a winning brand requires broad reach rather than the surgical targeting commonplace in marketing.

Books 150

Books Technical Review Marketing User Testing 150

Innovatemap

DECEMBER 19, 2022

Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. From this quick, but powerful read, Cassidy learned ways to improve her own copywriting, and how to measure success in advertisements. How I Built This podcast. Founder Brand. Martina Lauchengco. Liz Wiseman.

Books 52

Books Advertising Branding Customer Experience 52

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. They allow companies to reach broad audiences and increase brand awareness.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

The Product Coalition

DECEMBER 11, 2019

Since 2014 this community has grown from a publication, to a Slack community of 6,000+ , to a podcast series now with over 1000 listeners. and spent over 100 hours, recording and editing podcast audio and YouTube videos. I’ve never been paid a dollar in advertising or sponsorship, nor have I received any gifts or freebies.

Travel 78

Travel Advertising Workshop Branding 78

The Product Coalition

DECEMBER 10, 2019

Since 2014 this community has grown from a publication, to a Slack community of 6,000+ , to a podcast series now with over 1000 listeners. and spent over 100 hours, recording and editing podcast audio and YouTube videos. I’ve never been paid a dollar in advertising or sponsorship, nor have I received any gifts or freebies.

Travel 78

Travel Advertising Workshop Branding 78

Intercom, Inc.

NOVEMBER 17, 2021

Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words. If you enjoy our discussion, check out more episodes of our podcast. What follows is a lightly edited transcript of the episode.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Userpilot

JUNE 3, 2022

Product marketing resources include different formats, from video content to podcasts, blogs, and best tools. Other kinds of useful product marketing resources include books, podcasts, and blogs just like Userpilot’s. It differs from traditional marketing, which only focuses on customer acquisition and brand promotion.

Research Software 89

Research Software Analytic Tools Feedback Software Data Visualization 89

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Alexandra Ciobotaru , Head of Product at Novoresume and Founder at Femme Lead Podcast.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Dear Strategy

FEBRUARY 3, 2020

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. Cutting right to the punchline, she got to the register (with jacket in hand) only to learn that the coupon didn’t apply to this specific brand. So that’s what’s going on.

Advertising 52

Advertising Branding Government Positioning 52

Intercom, Inc.

AUGUST 14, 2018

And it requires massive discipline, because as a founder or early stage employee, time spent writing blog posts, hosting podcasts, or shooting videos is time you’re not doing other work that often seems more urgent or impactful. How can I build a brand for my software company? So you want to build a brand?

Events 182

Events Article Blog Technical Review 182

freshtrax

SEPTEMBER 10, 2019

Even though the number of listeners continues to decrease, the increased amount spent on radio advertising indicates that companies see audio media as an effective way to interact with audiences, especially younger ones. It is very similar to podcasts, but the biggest difference is the program hosts. Source: radiko media kit.

User Testing 77

User Testing Research Software Customer Experience Advertising 77

Intercom, Inc.

MAY 8, 2019

This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. Facebook and Google commanded 60% of the world’s advertising dollars. customers to spread the word about them – even though word of mouth can generate twice the amount of sales as paid advertising. That’s a wasted opportunity.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

The Product Coalition

AUGUST 18, 2018

With the abundance of ad tech players regularly added to a brands’ media plan, understanding exactly where your ad budget is going is nearly impossible. While managed service is a great way to introduce an advertiser to a new technology, it doesn’t allow for much transparency for the advertiser.

Data Visualization 60

Data Visualization Reporting Tools Technical Review Feedback Software 60

PMLesson's Ace the PM Interview

APRIL 25, 2022

Each year, Spotify rounds up their most streamed artists, songs, podcasts, and more. This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? What's your favorite brand and why?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

DECEMBER 3, 2022

With CLM, you gain customer insights into customer behavior, needs, and preferences to create better customer experiences , remove product friction to manage customer churn, and maximize customer lifetime value (CLV) by retaining customers and turning them into brand advocates. Let’s look into each one.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Intercom, Inc.

DECEMBER 5, 2019

Unarguably one of the biggest brands in the world today. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. And a lot of very well-known brands are actually pretty small companies. What can we, in the SaaS sector, learn from one of tech’s true behemoths?

Feedback Software 118

Feedback Software Artificial Inteligence Reporting Tools Technical Review 118

Dear Strategy

MAY 10, 2018

The idea behind this concept is that every brand should hold some unique position in the collective minds of its customers. You can think about different pricing models that might actually increase your bottom line – like when the advertising world moved from set placement fees to a pay-per-click model. Listen to the podcast episode.

Positioning 40

Positioning Strategy Differentiation Advertising 40

Mind the Product

DECEMBER 13, 2018

It’s testament to the appeal of Manchester and its product community that we’ve been able to attract some of the world’s best speakers from some phenomenally interesting brands. It powers THG’s own brands, including lookfantastic, MyProtein, ESPA and Glossybox, as well as such international giants as Nintendo and Honda.

Analytic Tools 106

Analytic Tools Research Software Data Visualization Government 106

PMLesson's Ace the PM Interview

MAY 5, 2020

Usually start the day with a few podcasts to get up to speed on the latest world and tech news. 430 - 5 pm Catch-up on campaign plan with Brand marketing The final meeting of the day! It's time to have a sync with our marketing colleagues in brand marketing. 830 - 10 am Email time!

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Intercom, Inc.

JULY 21, 2022

Ever since the beginning, our mission has been to make internet business personal, and the podcast has played a big role in that. If you enjoy our discussion, check out more episodes of our podcast. They had occasional advertising here and there. On today’s show, we’re going to hear a little bit from each of them.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Intercom, Inc.

OCTOBER 21, 2021

If you enjoy our discussion, check out more episodes of our podcast. He asked me if we carried a particular brand of pants called Dockers, and I had no idea. It really is all of the interactions a customer has with a brand and how they feel about those interactions. What follows is a lightly edited transcript of the episode.

Customer Experience 129

Customer Experience User Testing Customer Feedback Airlines 129

Intercom, Inc.

FEBRUARY 3, 2022

He’s also (and perhaps a bit more relevant to our podcast) a marketing and CX expert, author, and keynote speaker with almost three decades of experience. If you enjoy our discussion, check out more episodes of our podcast. As a result, DoubleTree spends less on advertising than almost any hotel chain based in the US.

Customer Experience 223

Customer Experience User Testing Product Research Research Software 223

Intercom, Inc.

AUGUST 13, 2020

The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform. It’s now one of the most cost-effective.

Branding 209

Branding Customer Communications User Testing Data Visualization 209

Dear Strategy

JANUARY 6, 2020

As we announced in our last post , we’re starting off the new year with a brand-new format! The idea here is that participating stores will match any advertised competitive pricing (including their own) within a certain period of time from the purchase date. Listen to the podcast episode. Dear Strategy: Episode 102. ###.

User Testing 52

User Testing Customer Experience Advertising Customer Satisfaction 52

Department of Product

MAY 22, 2020

Can I customise it with my own branding? Example – Apple iPad Here’s how Apple advertised its latest version of iPadOS in 2019 for the iPad Pro: Features on show Switch between apps Swipe to type Screenshot a full page Connect and manage files iOS and iPadOS get more valuable as new features get added and old ones deprecated.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Gainsight

APRIL 27, 2022

If you casually Google my name, you’ll find thousands of YouTube interviews and podcasts of me blabbering on. During these conversations, I like to ask the same question, phrased in two different ways: New Gainsters: “What’s even better than advertised about Gainsight?”. I love talking to people.

Customer Experience 52

Customer Experience Construction Finance Advertising 52

Product Innovation Educators

AUGUST 28, 2017

The topic of this episode is crisis management — meaning a crisis that threatens the reputation of a brand or product. Jim is the Chief Operating Officer at Hirons, an advertising and public relations company based in Indianapolis. Useful links: Hirons advertising and public relations. Innovation Quote. “On

Airlines 52

Airlines Product Management Product Manager Management 52

Innovatemap

JULY 25, 2019

PERQ started as a traditional advertising services company, but today they offer a marketing cloud for digital marketing managers in “high-considered purchase markets” like home furnishings, automobiles, or apartments. They learned a few other important lessons along the way. Start specific.

Automotive 40

Automotive User Testing Feedback Software Research Software 40

Roy Madden

APRIL 5, 2016

More and more, brands are recognizing the value of video as an online marketing strategy. It’s ideal for brands that want to give their customers a chance to interact in a personal way, visually demonstrate the value of their product or service, or establish their brand’s expertise and thought leadership. Learn More.

Reporting Tools 40

Reporting Tools Embedded Analytics Feedback Software Customer Experience 40

Userpilot

SEPTEMBER 5, 2021

Referral stage: encourage brand advocates by celebrating user successes and offering incentives for providing in-depth feedback and reviews. Now that you know the type of trial you should use, using paid advertisements is a good way to drive traffic to your website and drive trial signups. Source: Google Analytics.

Feedback Software 90

Feedback Software Analytic Tools Research Software Software Review 90

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing 209

Marketing B2B Data Visualization Branding 209

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. If you enjoy our conversation, check out more episodes of our podcast. How have you been able to grow your brand and build the word of mouth momentum? Michael: Totally.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

NOVEMBER 7, 2019

If you enjoy our conversation, check out more episodes of our podcast. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. You can subscribe on iTunes , stream on Spotify or grab the RSS feed in your player of choice.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 5, 2021

Referral stage: encourage brand advocates by celebrating user successes and offering incentives for providing in-depth feedback and reviews. Now that you know the type of trial you should use, using paid advertisements is a good way to drive traffic to your website and drive trial signups. Source: Google Analytics.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Referral stage: encourage brand advocates by celebrating user successes and offering incentives for providing in-depth feedback and reviews. Now that you know the type of trial you should use, using paid advertisements is a good way to drive traffic to your website and drive trial signups. Source: Google Analytics.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MARCH 7, 2022

Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. Brand24 wasn’t the first brand monitoring tool in the market, but they were determined to stand out from the crowd with the best Product Experience. How it started.

Analytic Tools 129

Analytic Tools Data Visualization Reporting Tools Technical Review 129

Userpilot

AUGUST 31, 2023

This can involve various marketing channels such as digital advertising, content marketing, social media campaigns, SEO, and more. They organize webinars , podcasts, workshops, and other events to attract potential customers. Media buying teams: Media buying teams handle paid advertising efforts.

Research Software 92

Research Software Feedback Software Analytic Tools User Testing 92