Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

Deconstructing Being Agile

The Product Coalition

Has the spirit of being agile been lost behind a mountain of rules? Agile vs. Being Agile Agile became popular shortly after ‘The Agile Software Development Manifesto ’ was published in 2001. This is why one-size-fits-all Agile solutions are a bad idea.

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Agile Transformation: Practice Change, Part 2

Johanna Rothman

Agile culture is about the ability to change. You need to know why you want to change, but once you know that, agile cultures promote change.). We (as agile teams and organizations) deliver something to get some feedback and learning.

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Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

I’ve found most executives genuinely want to know, “How do I help our Agile transformation?” Becoming an agile company is new for leaders and teams. Yet, leaders are often left out while teams get the lion’s share of the attention from Agile coaches.

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Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

I’ve found most executives genuinely want to know, “How do I help our Agile transformation?” Becoming an agile company is new for leaders and teams. Yet, leaders are often left out while teams get the lion’s share of the attention from Agile coaches.

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Using Different Types of Personas

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Using Different Types of Personas appeared first on Actuation Consulting. 2018 Agile Buyer Persona Innovation Marketing positioning statement Product Management Product Management Consulting product manager Product Marketing Skills actuation consulting greg geracie persona product development product management product owner Take Charge Product Management User Experience

Be in a Band, not an Orchestra: how to Grow an Agile Product Team

Mind the Product

I suggested that as someone in a position of leading a digital product team, you should always strive to make your team feel like they are in a band and not an orchestra. The post Be in a Band, not an Orchestra: how to Grow an Agile Product Team appeared first on MindTheProduct.

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Q&A with Johanna Rothman on 5 Major Agile Product Traps

Revulytics

Software management consultant Johanna Rothman , a.k.a. The Pragmatic Manager,” identifies five product traps that can reduce the effectiveness and value of your agile projects – and offers actionable solutions. Many agile projects don’t work as well as we hope they will.

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The Art of Developing Your Launch Strategy

Actuation Consulting

Advancing the Profession of Product Management website I consulting I training I toolkits I books I blog I twitter. The post The Art of Developing Your Launch Strategy appeared first on Actuation Consulting. Agile Disruptive product Innovation Launch Marketing MRD positioning statement Product Launch Product Management product manager Product Marketing Product Owner Product Teams Strategy Take Charge Product Management Launch strategy product launch strategy

Problem Scenarios as a Device

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Problem Scenarios as a Device appeared first on Actuation Consulting. Business Analysis Innovation Marketing positioning statement Product Management product manager Product Marketing Product Owner Product Teams Project Management Take Charge Product Management User Experience Agile greg geracie problem scenario product development product management product team

Liberating Structures for Scrum (4): The Daily Scrum

The Product Coalition

The Scrum Anti-Patterns Guide Join 5,300-plus agile peers: This ebook covers over 160 Scrum anti-patterns, and it is available for free right here. Troika Consulting , or Min Specs. scrum-master scrum agile liberating-structures agile-coaching

My Stories Are Too Short…

Mironov Consulting

I take the position that categorical imperatives are always wrong. So I generally lean on the broad agile principles that start with “ valuing individuals and interactions over processes and tools ” before accepting procedural assertions.

Rethinking the Need for Generalizing Specialists

Johanna Rothman

Early on in my agile practice, I believed in generalizing specialists. Here's how this might work for your agile team. You don't have an agile team because they're not collaborating on the work. The arrows in this image are to show how each person takes turns at the driver/navigator position. I much more believe in (and have positive experience with) a strongly collaborative team. I even wrote Five Tips to Hiring a Generalizing Specialist.

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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

In Part 1 , I suggested that when we organize by function, the recognition and rewards might prevent a successful agile transformation. I have found agile managers can succeed when they ask questions such as these: How can I make it easier for the people to do the right thing?

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Product Roles, Part 1: Product Managers, Product Owners, Business Analysts

Johanna Rothman

Here's how I think of the various agile product roles: product managers, product owners, and business analysts. I do not like “Chief Product Owner” because I don't like “Chief” anything in an agile approach.

Planning: Risk Management to Manage Uncertainty

Johanna Rothman

What if we thought about agile planning as a way to manage uncertainty? See the Agile and Lean Roadmapping Series.). In preparation for my talk at Agile 2018, I created this table to explain how not every problem set is the same.:

How to Manage 6 Challenging Personality Types in Meetings – Part 2: The Swoop-and-Pooper

Modus Create

At the start of our first session, Cindy explained that she had just been promoted into a new position and her responsibilities had dramatically expanded. The RACI model separates people into four different roles: responsible, accountable, consulted, and informed.

Starting a Product Organization Transformation, Part 6

Johanna Rothman

Some of the managers chose (from Day 1) to move to various team positions, instead of managers. See Defining “Scaling” Agile, Part 6: Creating the Agile Organization for a fuller description of the Change Model.).

Shorter Feedback Loops Help Us Learn Faster

Johanna Rothman

I’m working on my roadmapping talk for Agile 2018. I finally had the transforming idea about how to position the talk: Roadmapping and product planning are about feedback loops. agile MPD how little iterative planning product development product ownership

How to Manage 6 Challenging Personality Types in Meetings – Part 3: The Great Debaters

Modus Create

Rather than focus on technical feasibility and dependencies, we focused on how the designs could be different or proposed removing entire features without consulting the product owner. Provide one piece of positive feedback for every two pieces of negative feedback. Agile Software Development Customer Experience Product Management CX Meetings Personal GrowthWelcome back to our series about how to facilitate meetings with people who have challenging personalities.

Pursuing the Right Product Ideas or Features

Actuation Consulting

This is a common occurrence that can often lead to a positive: your valuable resources not being wasted on lackluster ideas. website I consulting I training I toolkits I books I blog I twitter. The post Pursuing the Right Product Ideas or Features appeared first on Actuation Consulting. Whether your product team is large or small, you have a limited amount of resources.

Product to Product: Melissa Perri on how to think like a product manager

Roadmunk

As a product consultant and founder of a product school, Melissa has trained over 2,000 PMs across her career. Latif: One of the things I really love is the positioning of this course, which is, how to think like a product manager.

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Why IT Teams Benefit from a Product Management Viewpoint

280 Group

OK, well, besides transitioning to Agile for product management. Positioning. Proper segmentation and positioning are essential to a well-defined solution. Clear positioning gives IT a leg up in providing real added value to the organization. Refocusing the Lens.

How to use the 5 Whys to Manage Stakeholders

Mind the Product

Position and title were very important at the organization, and everything was done in strict accordance with operating procedures. We have to be able to build empathy with our stakeholders and understand their motivations in order to foster positive relationships.

Measure Cycle Time, Not Velocity

Johanna Rothman

We want more collaboration and smaller stories in any agile approach. That's why measuring cycle time creates a virtuous (positive) feedback loop. In Create Your Successful Agile Project , I recommend against velocity or using story points. I'm not a fan of measuring velocity.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

Ellen is an Agile Product Coach and President of EBG Consulting focused on achieving product agility through the convergence of product management, agile/lean principles, and organizational learning.

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. But that’s another discussion entirely – and a big part of why “agile” came into existence in the first place.

How to Evaluate and Create Great Product Management Teams

280 Group

Learn more information on our page about Agile team roles. Positive Leader Relations. 280 Group is the world’s leading Product Management training and consulting firm. Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs?

Revisiting ASPIRE for Competencies

Under10 Playbook

One of the keys in positioning is creating a unique space in the mind of buyers. Use ASPIRE to help refine your position. What is your position in the market? Example: Consulting and coaching. I use ASPIRE to help potential consultants profile the opportunity.

Top 7 UX Podcasts to Inspire Product Design

Amplitude

Top episodes we love: Rochelle King (Spotify): Former VP of Design at Spotify and current VP Creative Production at Netflix, Rochelle King talks about data awareness, positively debating ideas within your team, and listening to both your team and your users to improve your processes and your product.

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A little love from our customer

BrainMates

“When we attended the public Product Management course here in Singapore with Brainmates Head of Training, Nick Coster, we were early stage startup and, while we all had position titles, we were still unclear about who was responsible for what and what our process was.”

Dissecting Product Management Job Titles

BrainMates

Sustain Digital , an Australian recruitment firm and Brainmates, a Product Management consultancy, recently hosted a lunch with senior Product leaders. Francesca Jackson , Product Consultant, Sustain Digital. Adrienne Tan , Co-Founder, Principal Consultant, Brainmates.

Introducing the Speakers for MTP Engage Manchester 2019

Mind the Product

This puts him in a unique position to bridge the gap between corporations and startups, fostering open innovation. Holly is passionate about building products that have a positive impact on people’s lives and is an advocate for agile, coaching and collaborative working practices.

Deadlines are evil. Deadlines are our friends

Folding Burritos

The lesson I’ve come to learn over the years is that we need to accept and embrace deadlines as a positive influence on our work. It’s what sets the difference between positive motivator and death march. Turning deadlines into a positive influence. The key to turning deadlines into a positive influence is to keep them achievable. Those can be the positive effects of working towards (and hitting) a deadline. Deadline.

Are you cut out for Product Management?

BrainMates

The over-focus on Agile rituals such as Standups, Sprint Planning and Retros has meant that we have forgotten the commercial aspects of our role. What one company calls a Product Owner, another company will title it Product Manager or even sillier, Agile Product Manager.

TEI 168: Roles and responsibilities of product managers – with Steve Johnson

Product Innovation Educators

How Agile practices are impacting the role. Steve has been working within the high-tech arena since 1979 with experience in technical, sales, and marketing positions at companies specializing in enterprise and desktop hardware and software. How Agile practices are impacting the role.

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Crafting Your Career in the Digital Economy

Modus Create

There are many layers of Digital Transformation activities that provide opportunity; from the top tier agile financing and rethinking how capital projects are funded, to real world engineering skills that require expertise in everything from legacy PHP code bases for stabilization, to open source and JavaScript languages for modernization, to microservices for the final lift and shift to the cloud. With great satisfaction I ended the first week of this New Year with two accomplishments.

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Why Does Business Acumen Matter?

Business Acumen Institute

Veteran employees also need to sharpen their agility at pivoting from the work in front of them to other areas. Why Does Business Acumen Really Matter? The current business climate has executives seeking more employees with a broader range of business expertise.

Why Does Business Acumen Matter?

Business Acumen Institute

Veteran employees also need to sharpen their agility at pivoting from the work in front of them to other areas. Why Does Business Acumen Really Matter? The current business climate has executives seeking more employees with a broader range of business expertise.

3 Industry Leaders Share What it Takes to Be a Product Manager

BrainStation Product Management

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So Chances are you’ve heard of Agile Development , a process for software development that is based on an iterative approach. Many organizations, particularly those involved in technology, use Agile Methodologies in their digital product development.

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