Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

Deconstructing Being Agile

The Product Coalition

Has the spirit of being agile been lost behind a mountain of rules? Agile vs. Being Agile Agile became popular shortly after ‘The Agile Software Development Manifesto ’ was published in 2001. This is why one-size-fits-all Agile solutions are a bad idea.

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Agile Transformation: Practice Change, Part 2

Johanna Rothman

Agile culture is about the ability to change. You need to know why you want to change, but once you know that, agile cultures promote change.). We (as agile teams and organizations) deliver something to get some feedback and learning.

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Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

I’ve found most executives genuinely want to know, “How do I help our Agile transformation?” Becoming an agile company is new for leaders and teams. Yet, leaders are often left out while teams get the lion’s share of the attention from Agile coaches.

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Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

I’ve found most executives genuinely want to know, “How do I help our Agile transformation?” Becoming an agile company is new for leaders and teams. Yet, leaders are often left out while teams get the lion’s share of the attention from Agile coaches.

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Be in a Band, not an Orchestra: how to Grow an Agile Product Team

Mind the Product

I suggested that as someone in a position of leading a digital product team, you should always strive to make your team feel like they are in a band and not an orchestra. The post Be in a Band, not an Orchestra: how to Grow an Agile Product Team appeared first on MindTheProduct.

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Free Your Agile Team Video Posted (Includes Q&A)

Johanna Rothman

A couple of weeks ago, I delivered the first version of my Free Your Agile Team talk at Agile New England. I spoke about the problem of a framework-first approach to transforming to an agile culture. I based the talk on Create Your Successful Agile Project , but I didn’t stop there.). Successful agile organizations change their culture. I wrote about some of these issues in a series: Creating Agile HR, Part 1: What HR Does.

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Using Different Types of Personas

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Using Different Types of Personas appeared first on Actuation Consulting. 2018 Agile Buyer Persona Innovation Marketing positioning statement Product Management Product Management Consulting product manager Product Marketing Skills actuation consulting greg geracie persona product development product management product owner Take Charge Product Management User Experience

The Many Flavors Of Agile: What’s The Right One For Your Team? | Bethany Pagels-Minor, Apple | BoS USA 2018

Business of Software Conference

Agile methodology sounds confusing and difficult, but Bethany Pagels-Minor breaks it down to bite-size slices of delicious cakes that will will help every team work better, communicate better, and provide better returns. Bethany has been a firm believer in agile for many years and has been bringing the joy of lean, kanban, and scrum to the workplaces of many through thoughtful and direct communication and consultation. Why does everyone come to me about Agile Methodology?

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The Art of Developing Your Launch Strategy

Actuation Consulting

Advancing the Profession of Product Management website I consulting I training I toolkits I books I blog I twitter. The post The Art of Developing Your Launch Strategy appeared first on Actuation Consulting. Agile Disruptive product Innovation Launch Marketing MRD positioning statement Product Launch Product Management product manager Product Marketing Product Owner Product Teams Strategy Take Charge Product Management Launch strategy product launch strategy

Problem Scenarios as a Device

Actuation Consulting

website I consulting I training I toolkits I books I blog I twitter. The post Problem Scenarios as a Device appeared first on Actuation Consulting. Business Analysis Innovation Marketing positioning statement Product Management product manager Product Marketing Product Owner Product Teams Project Management Take Charge Product Management User Experience Agile greg geracie problem scenario product development product management product team

My Stories Are Too Short…

Mironov Consulting

I take the position that categorical imperatives are always wrong. So I generally lean on the broad agile principles that start with “ valuing individuals and interactions over processes and tools ” before accepting procedural assertions.

Rethinking the Need for Generalizing Specialists

Johanna Rothman

Early on in my agile practice, I believed in generalizing specialists. Here's how this might work for your agile team. You don't have an agile team because they're not collaborating on the work. The arrows in this image are to show how each person takes turns at the driver/navigator position. I much more believe in (and have positive experience with) a strongly collaborative team. I even wrote Five Tips to Hiring a Generalizing Specialist.

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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

In Part 1 , I suggested that when we organize by function, the recognition and rewards might prevent a successful agile transformation. I have found agile managers can succeed when they ask questions such as these: How can I make it easier for the people to do the right thing?

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Liberating Structures for Scrum (4): The Daily Scrum

The Product Coalition

The Scrum Anti-Patterns Guide Join 5,300-plus agile peers: This ebook covers over 160 Scrum anti-patterns, and it is available for free right here. Troika Consulting , or Min Specs. scrum-master scrum agile liberating-structures agile-coaching

Product Roles, Part 1: Product Managers, Product Owners, Business Analysts

Johanna Rothman

Here's how I think of the various agile product roles: product managers, product owners, and business analysts. I do not like “Chief Product Owner” because I don't like “Chief” anything in an agile approach.

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Starting a Product Organization Transformation, Part 6

Johanna Rothman

Some of the managers chose (from Day 1) to move to various team positions, instead of managers. See Defining “Scaling” Agile, Part 6: Creating the Agile Organization for a fuller description of the Change Model.).

Planning: Risk Management to Manage Uncertainty

Johanna Rothman

What if we thought about agile planning as a way to manage uncertainty? See the Agile and Lean Roadmapping Series.). In preparation for my talk at Agile 2018, I created this table to explain how not every problem set is the same.:

How to Manage 6 Challenging Personality Types in Meetings – Part 2: The Swoop-and-Pooper

Modus Create

At the start of our first session, Cindy explained that she had just been promoted into a new position and her responsibilities had dramatically expanded. The RACI model separates people into four different roles: responsible, accountable, consulted, and informed.

Shorter Feedback Loops Help Us Learn Faster

Johanna Rothman

I’m working on my roadmapping talk for Agile 2018. I finally had the transforming idea about how to position the talk: Roadmapping and product planning are about feedback loops. agile MPD how little iterative planning product development product ownership

When to Declare Backlog Bankruptcy

ProductPlan

I heard requests from customers, domain experts, consultants, our development team, and internal stakeholders. Sometimes the simplicity this creates in your product is a positive experience for customers. Every organization doing agile software development does it a little bit differently. Product Management Agile & DevelopmentA few years ago, I was the acting product manager at a startup, developing an enterprise software product.

The Unique Nature of AI Products

The Product Coalition

Consulting your symptoms with Google and finding out that you have one week left to live. Should we be using agile methods? Are we, or more specifically our customers and users, are more tolerant for false-positives (type-1) or false-negative (type-2) errors?

How to Create Your Product Roadmap in 2020 (5 Templates Included)

The Product Coalition

Levels of effort Finally, Levels of Effort should be consulted with engineers. Save for the future by sticking to a plan where deadlines are in a privileged position. If you are following the agile framework Agile is based on how teams actually work.

Create a Conference Proposal the Conference Wants and Accepts, Part 4: Complete the Proposal

Johanna Rothman

In the Agile 20xx conferences, that section is called “Information for the Program Committee” or some wording like that. Not all experience reports can report a positive change. The post Create a Conference Proposal the Conference Wants and Accepts, Part 4: Complete the Proposal appeared first on Johanna Rothman, Management Consultant. MPD writing agile conference lean outcomes speakingYou know who your audience is because you framed the proposal.

How to Manage 6 Challenging Personality Types in Meetings – Part 3: The Great Debaters

Modus Create

Rather than focus on technical feasibility and dependencies, we focused on how the designs could be different or proposed removing entire features without consulting the product owner. Provide one piece of positive feedback for every two pieces of negative feedback. Agile Software Development Customer Experience Product Management CX Meetings Personal GrowthWelcome back to our series about how to facilitate meetings with people who have challenging personalities.

Insubordination vs Caring About the System

Johanna Rothman

Effects of Positional Power. Mostly because of their positional power and the reward system.). At times, I have used my positional power. I will have to figure out how to write about this, especially for managers invested in positional power. Do I advocate insubordination?

Pursuing the Right Product Ideas or Features

Actuation Consulting

This is a common occurrence that can often lead to a positive: your valuable resources not being wasted on lackluster ideas. website I consulting I training I toolkits I books I blog I twitter. The post Pursuing the Right Product Ideas or Features appeared first on Actuation Consulting. Whether your product team is large or small, you have a limited amount of resources.

Creating a Highly Skilled PM Team – You Asked, We Answered

280 Group

If you are young and curious, have been involved in more product operations, and want to get into product management—what are some of the positions/roles or steps to take to level up in the field/career? 280 Group is the only company that provides Agile PM/PO certification through AIPMM.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

OK, well, besides transitioning to Agile for product management. Positioning. Proper segmentation and positioning are essential to a well-defined solution. Clear positioning gives IT a leg up in providing real added value to the organization. Refocusing the Lens.

Product to Product: Melissa Perri on how to think like a product manager

Roadmunk

As a product consultant and founder of a product school, Melissa has trained over 2,000 PMs across her career. Latif: One of the things I really love is the positioning of this course, which is, how to think like a product manager.

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Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. But that’s another discussion entirely – and a big part of why “agile” came into existence in the first place.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

Ellen is an Agile Product Coach and President of EBG Consulting focused on achieving product agility through the convergence of product management, agile/lean principles, and organizational learning.

How to use the 5 Whys to Manage Stakeholders

Mind the Product

Position and title were very important at the organization, and everything was done in strict accordance with operating procedures. We have to be able to build empathy with our stakeholders and understand their motivations in order to foster positive relationships.

How to Evaluate and Create Great Product Management Teams

280 Group

Learn more information on our page about Agile team roles. Positive Leader Relations. 280 Group is the world’s leading Product Management training and consulting firm. Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs?

TEI 168: Roles and responsibilities of product managers – with Steve Johnson

Product Innovation Educators

How Agile practices are impacting the role. Steve has been working within the high-tech arena since 1979 with experience in technical, sales, and marketing positions at companies specializing in enterprise and desktop hardware and software. How Agile practices are impacting the role.

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Revisiting ASPIRE for Competencies

Under10 Playbook

One of the keys in positioning is creating a unique space in the mind of buyers. Use ASPIRE to help refine your position. What is your position in the market? Example: Consulting and coaching. I use ASPIRE to help potential consultants profile the opportunity.

How to manage user research priorities when you have limited resources

Userzoom

UX Researcher Ted Boren from Infrastructure and Brandi Arnold , Senior UX Research Consultant at HBO. Brandi Arnold , Senior UX Research Consultant | HBO. Do the best you can to have the most positive impact on your products , within reason.

Introducing the Speakers for MTP Engage Manchester 2019

Mind the Product

This puts him in a unique position to bridge the gap between corporations and startups, fostering open innovation. Holly is passionate about building products that have a positive impact on people’s lives and is an advocate for agile, coaching and collaborative working practices.

Measure Cycle Time, Not Velocity

Johanna Rothman

We want more collaboration and smaller stories in any agile approach. That's why measuring cycle time creates a virtuous (positive) feedback loop. In Create Your Successful Agile Project , I recommend against velocity or using story points. I'm not a fan of measuring velocity.

A little love from our customer

BrainMates

“When we attended the public Product Management course here in Singapore with Brainmates Head of Training, Nick Coster, we were early stage startup and, while we all had position titles, we were still unclear about who was responsible for what and what our process was.”