Generation Focus

APRIL 27, 2020

For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. From a recruitment perspective, treating them as you would a general population study doesn’t work. A reasonable B2B screener should: Take less than 3 minutes to complete.

B2B 62

B2B Government Data Visualization Engineering 62

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times Short screeners Focus on building relationships High incentives Room for flexibility B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. In the case of B2B, one of the first things we do is look at their screener.

B2B 62

B2B Government Data Visualization Engineering 62

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. From a recruitment perspective, treating them as you would a general population study doesn’t work. A reasonable B2B screener should: Take less than 3 minutes to complete.

B2B 62

B2B Government Data Visualization Engineering 62

The Product Coalition

MAY 26, 2018

With B2B SaaS, it was important to realize early on that not only does your product have to be compliant, but you have to enable your businesses who use your software to also be complaint. But with a B2B business, it was crucial that businesses who used our products had the affordance to delete their users’ data on our systems.

Research Software 60

Research Software User Testing Product Research Customer Experience 60

B2B Product Management

FEBRUARY 27, 2023

Engineers as Product Managers Engineers bring many qualities to the table that can make them successful and effective product managers. Many products are now more technical in nature and require knowledge of engineering principles. So having a background in engineering helps become a good product manager.

Engineering 40

Engineering Product Management Product Manager Analytic Tools 40

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times Short screeners Focus on building relationships High incentives Room for flexibility B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. In the case of B2B, one of the first things we do is look at their screener.

B2B 48

B2B Data Visualization Government Engineering 48

Product Management University

MARCH 25, 2019

It can be done successfully however, as many engineers have already proven. If you’re a BA, technical product manager, engineer or developer with product manager aspirations, make the move in two smaller steps instead of one big leap. If you’re say an engineer, two plus two always equals four. Learn basic best practices for B2B.

Product Management 113

Product Management Product Manager Management Management 113

Gainsight

MARCH 21, 2024

Defining AI in Customer Support and Success Kapoor and Rashkovan discussed their perspectives on what AI means in the context of customer support and success, emphasizing the diverse applications of AI, from chatbots facilitating customer interactions to advanced analytics platforms.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Feedback 52

Product Management University

NOVEMBER 29, 2022

Software product demos can also be incredibly valuable for startups who don’t have the luxury of a formalized product marketing function or dedicated sales engineers. . For larger companies, sales representatives, sales engineers or (less often) account managers typically deliver product demos to prospective customers.

Demo 130

Demo Research Software Product Research User Testing 130

Sachin Rekhi

FEBRUARY 23, 2020

Larry Page, a close friend of Elon's, said more people should have the kind of inter-disciplinary skills that Elon possessed: a broad engineering and scientific background, MBA training, knowledge of how to run things, organize stuff, and raise money. Even within engineering, Elon distinguished himself with a very broad set of skills.

Product Management 191

Product Management Product Manager User Testing Vision 191

bpma ProductHub

JUNE 12, 2017

Nearly 60 product professionals attended Boston Women in Product’s event on May 18th to hear speakers present real world examples and varied perspectives on the topic. Use minimal engineering effort, or even manual and non-scalable methods for the test. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Andrea’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Review by First Round

OCTOBER 7, 2021

(GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective.

Marketing 52

Marketing B2B Customer Experience Vision 52

bpma ProductHub

APRIL 10, 2017

Getting perspective and buy-in from other stakeholders is key to getting organizational alignment. Many B2B product managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Prior to product management, she worked as an engineer and then an analyst.

Roadmap 150

Roadmap Customer Feedback Feedback Software Data Visualization 150

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Being a product manager in a B2B service company, the question was particularly difficult to answer.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Product Management University

MARCH 14, 2017

Delivering, marketing and selling products in B2B is a contact sport in many ways. Its purpose is to ensure products are designed from the user’s perspective first. The Protective Pad: Engineering. The Protective Pad: Pre-Sales Consultant / Solution Engineer. Many organizations have never considered this pad.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. Yet most of the product community’s dialogue centers around the relationship with product and engineering. Refer to this analysis of 100 B2B SaaS Pricing pages. Easy to adopt.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Product Management University

MARCH 15, 2017

They are the glue between product management and engineering that translate market needs into product solutions. The product manager is the “problem finder” responsible for identifying what target customers are trying to accomplish and why , from a business and market perspective.

Weak Development Team 100

Weak Development Team Customer Experience B2B Differentiation 100

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Product Management University

NOVEMBER 6, 2018

Marketing, sales, engineering, client services and others expect product management to be more knowledgeable on the markets and customers than all other functions collectively. across many customer organizations so that you have a broad perspective on WHAT customers do and WHY in order to succeed in their business.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

Product Management University

SEPTEMBER 20, 2017

So are the engineers who built it – making your value marginal. The bottom line is this: if you spend the vast majority of your time entangled in products, your perspective on everything becomes product-centric, a clear disconnect with the real world. Get Out Of The Building. So you’re an expert on your product.

Leadership 100

Leadership Product Management Product Manager Certifications 100

Userpilot

JULY 30, 2021

The challenges of the product manager role include engineering dependencies and delays, leading a team that doesn’t report to you, decision-making with incomplete information, and finding it hard to find time for independent work. Type of product (B2B, B2C). Let’s take a closer look at the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Guy

APRIL 9, 2020

Perspective changing events can happen over a weekend or even in your meeting. Nivi Jayasekar is a relentlessly curious product manager in San Francisco, CA on a mission to solve hard b2b problems. She’s worn a lot of hats, including engineer, engineering manager, and meditation teacher. About Niveditha Jayasekar.

Framework 189

Framework User Testing Product Research Weak Development Team 189

Userpilot

APRIL 23, 2021

Benefits of user personas B2B SaaS User Persona Examples B2B SaaS Examples with Multiple User Personas – Userpilot, ActiveCampaign, Kontentino 1. These two examples sum up a lot about your user persona’s perspective when it comes to choosing and using your product. B2B SaaS User Persona Examples.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. There are plenty of resources and advice on unlocking the secrets of the engineering management career path. But what if the manager role is not for you?

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Mixpanel

FEBRUARY 23, 2024

Many companies now have fewer engineering resources, making it harder to get engineer buy-in. It’s a lot easier to get buy-in from engineers to do more work if you can prove the value of the first use case. “It’s a lot easier to get buy-in from engineers to do more work if you can prove the value of the first use case.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

The Product Coalition

AUGUST 12, 2020

So, be attentive when considering these factors and try to choose the outsourcing company located in a geographical destination that feels closer to your team’s mindset from a cultural perspective. You can also view its portfolio on a corporate website or platforms like Behance, Dribble, GoodFirms, etc.

Software Developers 140

Software Developers Software Development Feedback Software Software Review 140

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. In B2B, you’re not always the primary user of your product. B2B or B2C and why? B2B is more exciting to me.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

The Product Guy

NOVEMBER 9, 2017

Example User Story: A User Story is a description of a functionality written from the perspective from the person requesting the capability. Epics and User Stories, on the other hand, should be concrete features or tasks that are useful when explaining and assigning work to designers or engineers. Ions Engine. Rocket Booster.

Framework 138

Framework Agile User Testing Research Software 138

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. Read Gainsght CEO Nick Mehta’s perspective here and t o learn more about our products, sign up for a demo here. The problem?

Education 40

Education Vision Customer Experience Differentiation 40

BrainStation Product Management

MAY 7, 2019

“My role includes building a lot of B2B tools – we have tools for major labels, management companies, and publishers. Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ So building this suite of products that we have on the creator side of spotify.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Blog posts – these can generate leads as more accessible forms of content that help from a Search Engine Optimization perspective as well as serving to educate your audience. Create compelling content to help generate leads.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Mind the Product

MARCH 7, 2018

This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description. You shoulder the burden and – personally – work out a fix.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Product Research 93

The Product Guy

APRIL 13, 2018

In b2b business it is very different, you will have to please few important stakeholders to get the acceptance of what you have delivered. In my experience it can if you don’t lose the perspective. It adds great value with b2b enterprise customers. He holds a bachelor degree in Telecom Engineering from FAST-NU Pakistan.

Feedback Software 90

Feedback Software B2C Agile Software Developers 90

Userpilot

NOVEMBER 21, 2023

For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. This often results in customer and leadership dissatisfaction , and you lose the trust of the engineers and developers who have to resolve to shadow roadmaps to tackle technical issues.

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

The Product Coalition

NOVEMBER 30, 2022

This applies doubly when we’re talking about B2B. Recently, I met with a CEO who had hired a Jobs To Be Done consultant to help engineer a pivot for their company. Since we’re trying to understand this experience from the perspective of their motives, we want to ask not just about what they did do, but also what they didn’t do.

User Testing 134

User Testing Product Research Research Software Customer Experience 134

Amplitude

APRIL 3, 2018

As a VC investor, ex-engineer and product leader, I am trained to look for the secret sauce in every business – the leading indicators of future outcomes that forecast what success could look like. This retention analysis tells the story of a massive revolution happening today in the world of B2B software – product-led companies are winning.

Research Software 71

Research Software Reporting Tools User Testing Data Visualization 71