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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. In both cases, there should be a proper high-level product vision and a product roadmap. For example.

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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

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Staff Product Manager vs Senior Product Manager – Which Role is Right for You?

The Product Manager Coach Blog

Vision Setting and Execution: Developing and maintaining a clear vision for the product, translating strategic goals into actionable plans that drive success. Cross-Functional Team Leadership: Ensuring that efforts across departments are synchronized, enhancing team collaboration and efficiency in achieving product goals.

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Two Powerhouses, One Vision: How Northpass and Gainsight Will Shape the Future of Digital Customer Education

Gainsight

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. The problem? Neither were viable solutions for us.

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Startups, Avoid Being Vitamins At All Costs

The Product Coalition

Two weeks later, we started to have concerns over our product and vision. This article is about how we came to understand the shortcomings of our vision, and why we eventually decided to pivot. For enterprises that only adopt 3 to 5 new tools every year, it is going to be very hard for you to get in this list of top tools to integrate.

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Product Strategy Depends on Company Strategy

Mironov Consulting

12 months) that choices are meaningful and actionable Lends itself to OKRs or metrics Not just an airy 5-year vision with all things for all people.  Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.  Short-enough time frame (e.g.

Strategy 119