The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Names of imaginary customer references?

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mironov Consulting

SEPTEMBER 14, 2020

What’s In a Name? I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. Most B2C products have orders-of-magnitude more users, dramatically shorter/simpler selling cycles, and no single customer with enough purchasing power to hold us hostage. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Centercode

DECEMBER 18, 2019

Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. The post Centercode Named Finalist in 2019-20 Cloud Awards appeared first on Centercode. Laguna Hills, CA.

Naming 10

Naming User Testing B2C Customer Satisfaction 10

Centercode

DECEMBER 18, 2019

Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. Laguna Hills, CA.

Naming 52

Naming B2C B2B Enterprise 52

The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

Framework 148

Framework Reporting Tools Definition B2C 148

The Product Coalition

MARCH 16, 2021

So although we’re just seeing first names, the team who created these stories know exactly who that ‘person’ is, what their goals are, how they think, and what their primary drivers are. User stories are the smallest unit of work within typical agile frameworks, such as Scrum and Kanban. Remember that each story is attached to a user persona.

User Testing 143

User Testing Agile Customer Experience Certifications 143

Userpilot

MARCH 30, 2025

For B2C, TikTok and Instagram creators often drive the most impact. For instance, a project management app might promote team collaboration features to startups while emphasizing security and compliance to enterprise clients. Including popular names like Hubspot, Atlassian, and Netflix. Offer commission-based incentives.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Intercom, Inc.

MAY 24, 2018

It takes an email domain name and turns it into 100-plus points of data. Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. It looks at the content of the website and puts companies into categories like SaaS, B2B, enterprise, marketplace, etc.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

SEPTEMBER 15, 2024

In Details, you can change the event name, its description, and a custom category. The Details tab, where you can edit the name, add a description, and define the event category. Other tools, catering to B2C or e-commerce businesses, allow you to segment only individual users. To access more data about events, label the event.

Data Visualization 111

Data Visualization Customer Experience Customer Feedback Analytic Tools 111

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? Becoming an agile organization is a tedious, lengthy journey.

Agile 195

Agile Startups Technical Review Software Review 195

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? We are now between the growth and the scale, based on the different markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. Specifically at the very first slide in the pitch deck.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. Specifically at the very first slide in the pitch deck.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

The Product Coalition

DECEMBER 31, 2023

The signals are always mixed, and with no clear incentive to come to a conclusion, it’s no wonder that the most common answer to product leadership questions is the professional equivalent of the romantic “It’s complicated”, namely “It depends”. Not because the reality is black and white, but because otherwise you can’t see clearly.

User Testing 144

User Testing Workshop B2B Leadership 144

The Product Coalition

OCTOBER 12, 2020

If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. In the name of affordability and reliability, ease of use wasn’t the most important quality of the car. No product serves everyone. With the assembly line, an entire car could be built in 6 hours.

Product Strategy 125

Product Strategy Strategy User Testing Product Research 125

Mixpanel

OCTOBER 20, 2020

Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals. The power of free—and what is actually a really good tool—meant that, for many years, Google Analytics was the only name in town for those who didn’t have an enterprise-level analytics budgets.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Melissa Perri

MAY 5, 2016

As I continued to use these methods as a Product Manager in enterprises and other more mature companies, I had to customize both my definition and the practice of building Minimum Viable Products. Chris Matts has eloquently named this the Minimum Viable Investment. This is may not be the best idea.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

People-First Product Leadership

JULY 16, 2024

Letting your product do the heavy lifting for getting new customers and growing your business is often perceived as more aligned to business-to-consumer (B2C) offerings where product pricing doesn’t justify sales team(s). Enter sales people to manage the ongoing relationships and subsequent requests for enterprise capabilities.

Onboarding KPIs 52

Onboarding KPIs User Testing B2C Data Visualization 52

Userpilot

MAY 19, 2021

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? They made sure to rank for the names of the brands they wrote for, like Facebook and Twitter, getting them more than 35,000 indexed category pages. Now – how does your solution differ from the competitors?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

FEBRUARY 28, 2019

What typically happens to tech companies is they start off maybe in mid market, and they decide very quickly to go to enterprise. Product-led growth is interesting to me because what we’re seeing in the B2B space is that consumers want to experience B2B in the same way they experience B2C. That was a good decision. Kieran : Yeah.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. You’ll notice that the company name and CTA use colors that aren’t prominent on the page. Figma Figma landing page.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Userpilot

MAY 30, 2024

For example, in the screenshot below, you can see that we’ve defined them as users on paid plans (Standard and Enterprise) who have completed an event inside the product but have been inactive for 30 days. Aha moment examples from famous brands Let’s wrap up by analyzing the Aha moments for a handful of B2B and B2C products.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

The Product Coalition

JULY 17, 2018

Magazine has named it one of the ‘fastest growing private companies in America’?—?for Motto: We help brands & enterprises prepare for a future dominated by post-PC technologies Customer quotes: “Everything they’ve delivered so far has been very polished. Clutch has named them one of the top app development agencies in 2018.

Research Software 60

Research Software Weak Development Team Development CTO Coach 60

Userpilot

JUNE 11, 2024

For example, to optimize conversion , you can look into how enterprise users navigate toward the conversion point. Hence, this map includes a clever section named “cast” which includes the profiles of everyone who’ll be affected by the decision to use Dropbox. Mailchimp is a popular email marketing platform.

User Testing 105

User Testing Customer Experience Customer Feedback Data Visualization 105

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. The majority of the attendees are from business and enterprise software/SaaS, consumer and web. A good mix of attendees from B2B and B2C software technology companies.

Analytic Tools 76

Analytic Tools Research Software CTO Coach Product Management 76

Amplitude

NOVEMBER 2, 2018

After a little over 3 years, I wanted to try my hand at SaaS enterprise products to learn about the differences between B2B and B2C, which brought me to Looker in July of 2017. Fill in the blank: I’d love to learn how (insert name of awesome PM)_ manages products. Whoever is in charge of the Explore feature on Instagram.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Gainsight

JANUARY 8, 2019

Some of the topics they tackled in 2018 included AI and machine learning, SaaS and enterprise apps, Internet of Things, and cloud-native solutions. At INBOUND, you’ll find over 200 breakout sessions, networking events, and keynotes from notable names like Shonda Rhimes and Deepak Chopra. VMworld US | August 25-29, San Francisco, CA.

Events 45

Events Inbound Data Visualization B2B 45

Alchemer Mobile

MARCH 18, 2021

However, if we run out of time, please be sure to leave your name with your question, and we will follow up with you directly with any answers that we have to your questions. But do you find the difference in response rates on the love between customer-focused apps and business, work, and enterprise-focused apps?

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Business of Software Conference

NOVEMBER 26, 2018

Anyway, my name is Rahul. And then on top of that, people were installing these plugins like ours Rapportive, but also Mixmax, Boomerang, Clearbit, Yesware, you name it, they had it and these plugins took each of those problems, clutter, performance, memory, offline, and made every single one dramatically worse. Rahul Vohra: Yes.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Lenny Rachitsky

AUGUST 12, 2024

Hila Qu is an Executive in Residence (EIR) at Reforge as well as a renowned growth advisor, angel investor, and published author (her book about growth was named one of the top 10 business books of 2018 in China). Product-Led Funnel (PLG): This approach mirrors the B2C model more closely.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Intercom, Inc.

JULY 9, 2020

So after like kind of teaching myself a little bit of SEO at these 16 years, it took me a couple of years until basically after college to join a great consultancy that was focused on enterprise clients, where I really learned the craft hands on. Could you speak a little bit more on the differences for maybe a B2C company?

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Business of Software Conference

DECEMBER 14, 2023

Remember, our customers are big: It’s enterprise software, it’s people like Adobe and Intuit and Cisco and Qualcomm – those are all our customers. Helpful tips are generally given based on someone’s goals, and different goals matter. Cohen explains how this idea worked at Smart Bear. ‘We We solve a really weird, complex problem.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Business of Software Conference

JUNE 5, 2019

If you think back in 1968 computers were just massive calculators – in fact they took the name from the people (if you remember the hidden figures movie), they took the name from the people who just calculated stuff all day. We were struggling. We had made a bad hire. But after that presentation the audience was truly awestruck.

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40

Mironov Consulting

AUGUST 19, 2024

  An enterprise software company with $150,000 average sale looks and behaves very differently from a music stream service or consumer finance app charging $8/month.    Buying committees and RFPs and C-level customer-side politics are central to enterprise purchase decisions.    And important for renewals. 

Analytic Tools 64

Analytic Tools User Testing Customer Experience Software Review 64