The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. I’ve used the job to be done framework to clarify for other members of our team the problem we’re solving for customer. I served teachers, students, and administrators, each group with specific product needs and goals. But that was my old job in edtech.

User Testing 311

User Testing Product Manager Product Management Customer Feedback 311

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

UX Planet

NOVEMBER 4, 2024

Comparing B2B vs B2C Application for Designers Continue reading on UX Planet »

B2C 45

B2C B2B Framework UX 45

Product Talk

DECEMBER 7, 2022

In my continuous discovery framework, I argue teams need to discover opportunities and solutions. In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash. This means that the incentives you offer in a B2C context likely won’t work in a B2B context. Tweet This.

User Testing 298

User Testing Reporting Tools Customer Experience User Friction 298

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. You need a framework for looking at potential revenue and business development to help you decide whether it is worth building the requirements. Rate of growth is vital and you only get one chance to impress the first user. Without a Product Strategy, you Won’t Know When to Walk Away.

Customer Experience 155

Customer Experience User Testing Customer Feedback Onboarding KPIs 155

Intercom, Inc.

NOVEMBER 11, 2020

Our new report reveals that many companies – across both B2B and B2C – are turning to conversational support to manage high conversation volumes more efficiently and exceed customer expectations. You’ll also get actionable tips on how to put each trend into practice and a proven framework for scaling conversational support.

Data Visualization 145

Data Visualization Reporting Tools B2C Customer Experience 145

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. It was very hard for people to follow along because this is a highly visual process, and not everyone is versed in visual tools like FigJam, double diamond frameworks, assumption maps , or storyboards,” says Kelsey.

Product Research 324

Product Research Onboarding KPIs Feedback Software User Testing 324

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

User Testing 114

User Testing B2C Product Research B2B 114

The Product Coalition

MARCH 16, 2021

User stories are the smallest unit of work within typical agile frameworks, such as Scrum and Kanban. How User Stories Fit Into Agile Frameworks While user stories themselves remain relatively unchanged depending on your agile approach, they can be used in different ways depending on which framework your teams follow.

User Testing 143

User Testing Agile Customer Experience Certifications 143

Userpilot

APRIL 30, 2024

Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

The Product Coalition

JUNE 17, 2019

At some point, I discovered a few frameworks out there, but none of them felt like they thoroughly answered the need to account for the key skills of Product Management, particularly those working in the digital arena. Another part of it is whether the Product Manager is working on B2C, B2B, or technical products.

B2C 99

B2C Framework Data Visualization Analytic Tools 99

The Product Coalition

DECEMBER 10, 2023

Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. This isn’t just a tool; it’s your personal coach for tailoring the JTBD framework to meet your unique needs. The JTBD framework is an approach that shifts the focus from products to the customer’s needs.

User Testing 148

User Testing Product Research Customer Experience Customer Feedback 148

Intercom, Inc.

NOVEMBER 11, 2021

We’re here to find out more about his new product design framework — they call it Value Paths — for healthy, sustainable growth. Value Paths: a framework for sustainable growth. I’d love to hear about the framework the title is named after. And trying to improve our success rate over time. Addressing a gap.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Lenny Rachitsky

JULY 30, 2024

To answer your questions in the most comprehensive way possible, I teamed up with Palle Broe to analyze how leading tech companies are approaching AI pricing and, from that, create a framework to help you make decisions about how to price your own AI products and features. A simplified perspective on the three AI layers.

Artificial Inteligence 145

Artificial Inteligence Technical Review Customer Feedback Feedback Software 145

Product Management University

MARCH 8, 2018

If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. Let’s find all customers who don’t have product X and start promoting it.”. Step Back and Think About What You’re Really Marketing & Selling.

Marketing 113

Marketing B2C B2B Workshop 113

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. Using that as a foundation, we built out our own frameworks and best practices, operationalized them for measurement, and then optimized along the way. With product metrics. About Corinna Stukan.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Use the framework highlighted in this post as a guide. Henry Rollins No one enjoys the pain of change. Change is hard. Yet we continue to think our customers won’t mind changing to use our products.

Customer Experience 158

Customer Experience User Testing Data Visualization Analytic Tools 158

The Product Coalition

DECEMBER 31, 2023

Identifying Bottlenecks I write here a lot about the pirates’ metrics framework. I really like this framework as it outlines the human customer journey with your product and breaks it down into distinct categories. One of the ways in which I recommend using the framework is rating yourself in green-yellow-red for each category.

User Testing 144

User Testing Workshop B2B Leadership 144

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? “Process is important.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Amplitude

DECEMBER 18, 2020

It is a framework for putting your customers at the core of your business by looking at behavioral data, identifying high-value opportunities, and creating impactful experiences. Think about data management as the framework you use for defining the way your team works with data. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Roadmunk

APRIL 3, 2018

It’s supposed to be a framework that helps you make decisions. Good strategy is about giving a people a framework in which they can look at the decisions they’re about to make, and then be able to decide whether or not it fits with the product they’re going to build. These phases still exist between B2B, and B2C.

Research Software 89

Research Software Feedback Software User Testing Product Manager 89

The Product Coalition

FEBRUARY 15, 2021

including Scrum as a framework?—?work All startups built double-sided marketplaces, serving B2C as well as B2B customers. TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner.

Agile 195

Agile Startups Technical Review Software Review 195

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. You might also be interested in: How to Get a Product Management Job at Slack Pinterest: B2C Product-Led Growth Advocates for product-led growth often point to Pinterest as a shining example of how it’s done, and the incredible results you can achieve.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Manager Product Management 88

Andrew Chen

DECEMBER 20, 2016

Note: This is a big topic that’s best addressed with live examples and interactive frameworks. B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.

Customer Experience 111

Customer Experience User Testing B2C Onboarding KPIs 111

Indicative

MARCH 12, 2021

A Framework for Driving Product Adoption. Growing adoption rates for your product requires you to follow a clear, effective framework. Here’s the framework they suggest: Analyze your customer and product data to inform your hypothesis. And they developed a scoring system to apply that framework to their entire user base.

Onboarding KPIs 101

Onboarding KPIs Analytic Tools Product Research Customer Experience 101

Split

JUNE 6, 2019

At large scale companies – typically B2C companies – this switch evolved into a ramp. The experimentation team at LinkedIn has proposed a useful framework for answering this question. As an aside, this phase was added by me; it is not part of the original LinkedIn framework. Ramping Up. 5 Launch Phases.

User Testing 80

User Testing Customer Experience Customer Feedback Feedback Software 80

Userpilot

MARCH 15, 2022

You can measure product growth using the pirate metrics framework , North Star Metric , and/or HEART framework. There has been a rising demand for self-served support among B2B and B2C customers. There are multiple frameworks for measuring product growth. Why is product growth important? Pirate metrics. North Star Metric.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. Everyone works really hard, and the success rate is far from 100%. Sounds familiar? Let’s see why it happens. Think about your sales funnel like a pipe.

User Testing 115

User Testing Customer Experience B2B Reference 115

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Every business is unique, and metrics frameworks apply differently.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

JULY 3, 2018

In my post today, I won’t attempt to show you exactly how to make the perfect Product Roadmap (mainly because I don’t believe such a thing exists), but rather the thought framework that I typically use when I’m creating a Product Roadmap. Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews.

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

Centercode

OCTOBER 28, 2020

In addition to the quantified benefits, those interviewed indicated a number of unquantified benefits that brought success to their organizations, including: A repeatable, scalable framework and process for customer testing. A high-performing tester pool of participants that fit the organization’s target market.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Userpilot

APRIL 18, 2024

Try a goal-setting framework like SMART. SMART goal-setting framework. The average B2B SaaS conversion rate is around 18-29% , while some B2C companies, like Netflix, get as high as 93%. How to create effective conversion paths: step-by-step process Here’s how you create a robust conversion path for your SaaS product.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

The Product Coalition

FEBRUARY 23, 2022

How to Create A Value Proposition: A Four Step Framework You must also think about how you will deliver that value to your customers. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it. it might even be using a piece of paper or hiring an intern.

User Testing 158

User Testing Research Software Customer Experience Product Research 158

The Product Coalition

MARCH 9, 2020

Importance of Word of Mouth and Trust Word of Mouth is the most important driver of growth to online dating platforms since they all are B2C (business to client) models in need of a massive amount of users, most of the marketing channels costs are punitive (even more if you consider the high competition on this market right now?

Startups 84

Startups Marketing Reporting Tools Research Software 84

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. People buy your SaaS product to get a specific job done (think JTBD framework): Source: Louis Grenier. Done right, personalization can be absolutely critical for new user activation, engagement and retention.

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52