Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Productside

MARCH 20, 2025

This foundation in research and storytelling proved invaluable in her transition into product strategy, where she applies those same investigative skills to uncover user needs, market gaps, and business opportunities. Zero Data Companies entering new markets dont have historical data to analyze.

Blog 156

Blog Product Research Research Software Product Manager 156

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Productside

MAY 27, 2025

Theyre facing mounting pressure, internal friction, and a big challenge: turning a well-known brand with a faltering product into a focused, outcome-driven organization. WellNest has a strong foundationbacked by a trusted 20-year-old brand and longstanding relationships with employers, employees, and practitioners.

Product Strategy 177

Product Strategy Strategy Product Research Weak Development Team 177

The Product Guy

DECEMBER 15, 2019

Initially joining Vydia in 2016, Gaudio played a pivotal role in building and leading the company’s marketing division, which helped earn Vydia recognition for its innovative product, fast-growing business, and attractive culture. and Automata Robotics over the last decade. You can find him on Twitter at [link].

Technical Advisors 370

Technical Advisors Analytic Tools Product Manager Product Management 370

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Simply put, we market our product to our current customers. Not so fast. Minimum viable documentation.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.

Marketing 239

Marketing Onboarding KPIs Feedback Software Reporting Tools 239

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok. The winner is randomly selected.

Marketing 174

Marketing Strategy Advertising Customer Experience 174

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context. It’s all about context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Dock gets a competitive advantage by focusing on a specific market segment.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Product Talk

DECEMBER 11, 2024

Eva says, In a previous role, I realized through my work on [employee] retention and regrettable attrition that we really have to do more to understand our employees as customers that we recruit (the equivalent to marketing/sales) and then they subscribe to our product (the employee experience) until they leave and are not with the company anymore.

Product Research 230

Product Research Customer Experience User Testing Feedback Software 230

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Mind the Product

JANUARY 23, 2020

Influencer marketing is big business and inevitably affects the way consumer products are developed. The difference now, however, is that influencers have become a brand in themselves. Influencer Marketing is big Business. 33% of millennials trust a blog review for their purchases. But isn’t this just marketing?

User Testing 170

User Testing Marketing Reporting Tools Product Research 170

Alchemer Mobile

FEBRUARY 21, 2025

This blog references our new e-guide, titled The Complete Guide to CX Transformation . Marketing Teams For Marketing, open text analysis reveals how customers perceive your brand, product, and services. It empowers Marketing to answer questions such as: What do customers genuinely like about our product or service?

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 144

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 144

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.

Systems Review 168

Systems Review Product Strategy Strategy Product Research 168

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. What does the buying journey look like?

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

MAY 13, 2022

A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it. In short, it shows the process for turning leads into customers from a marketing perspective. Generally speaking, marketing funnels are built around five key stages in the customer buying process: .

Marketing 118

Marketing Customer Experience Education Webinar 118

The Product Guy

JUNE 25, 2024

As product leaders, mastering the art of storytelling allows us to combine user needs, market trends, technical constraints, and business goals into a narrative that not only explains what we are building but also ignites passion and drives alignment across diverse teams. Why is Storytelling Crucial? Motivation : Stories inspire!

Product Manager 199

Product Manager Product Management Data Visualization Customer Feedback 199

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? Every year, we publish a blog post on the top mobile in-app feedback tools. Here are a few of our favorites from the most recent edition : mParticle is a customer data platform that helps brands collect and connect clean customer data.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

The Product Coalition

SEPTEMBER 8, 2021

A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Marie Clare, Google, and many other brands worked with her to promote their products.

Marketing 148

Marketing Magazine Branding Messaging 148

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Productside

MARCH 6, 2025

Sometimes you buy a rival to scoop up its customers or to leapfrog into a new market segment. Top Drivers for M&A Rapid Growth When organic increments arent enough, buy that chunk of market share. Other times, its defensive: If my competitors building that feature set, I need it, tooASAP.

Technical Review 177

Technical Review Software Review Development Team Review Product Manager 177

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. In app marketing, less is more. So, we won’t waste your time.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

MARCH 11, 2025

Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. They are unmatched.

Differentiation 130

Differentiation Feedback Software Customer Feedback User Testing 130

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Definition 105

Alchemer Mobile

JUNE 18, 2019

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel.

Feedback Software 199

Feedback Software Analytic Tools Customer Feedback Customer Experience 199

Intercom, Inc.

APRIL 13, 2018

consumers who receive branded SMS texts go on to make direct purchases. Marketing metrics have an influence on sales metrics. Understand the importance of marketing and sales alignment. Far too many sales professionals think that sales and marketing should be isolated. A growing sales team creates a growing company.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

freshtrax

MAY 27, 2025

2: What Global Brands Can Teach Us About Thriving in Japan At btrax, we live and breathe cross-cultural design, marketing, and strategy, especially when it comes to helping brands make meaningful connections in Japan. With the release of Big in Japan: Global Brands Thriving in the Japanese Market Vol.

Branding 71

Branding User Testing Research Software Customer Experience 71

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. This post shares tips product professionals at any size company can take in order to get ahead of market trends. The Challenges of Competition, Fragmentation, and Market Fit.

Product Manager 217

Product Manager Product Management User Testing Feedback Software 217

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Guy

AUGUST 10, 2017

A blog could aggressively demand shares on social media before people have even had a chance to read through an article. According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback.

User Testing 296

User Testing Customer Experience Research Software Customer Feedback 296

Intercom, Inc.

AUGUST 25, 2021

Writing has been a core part of Intercom’s DNA since its inception – Des wrote 93 of the first 100 blog posts here on Inside Intercom. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. Bringing our brand on the road. We hang them on the walls of our offices.

Customer Experience 221

Customer Experience Data Visualization Onboarding KPIs User Friction 221

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105