Gainsight

JULY 11, 2023

By now, you’ve heard the big news (but just in case you didn’t): Gainsight acquired the leading Customer Education Platform Northpass. What comes to mind when you think about education? Whatever the case, one thing is for sure — education has a special meaning when it comes to Customer Success.

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Education Customer Experience Software Review Certifications 40

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. It starts from the moment a user has their AHA moment and continues until they become brand advocates. Customers become brand advocates. Why is user adoption important? User adoption phases.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. It starts from the moment a user has their AHA moment and continues until they become brand advocates. Customers become brand advocates. Why is user adoption important? User adoption phases.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

The Product Coalition

FEBRUARY 22, 2019

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. App marketing isn’t cheap, but it’s definitely necessary.

Branding 60

Branding Construction Definition Education 60

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? Segment users in the welcome flow to offer personalized onboarding and run webinars to educate users on new updates or features. Run webinars to educate customers on new features or updates.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

The Product Coalition

JANUARY 26, 2024

That’s why writing with learning in mind can be an effective tool for your education. We also want to make sure that as a contributing writer, your time and investment in writing educational material is getting an above-average return. Read more ] Community Learning — Not Brand Marketing.

Article 115

Article Reporting Tools Education Definition 115

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Gainsight

JANUARY 18, 2024

With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand. According to Hubspot ,”Customer experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer’s journey. How’s Customer Education a Gamechanger in Customer Experience?

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Education Customer Experience Data Visualization Advertising 52

The Product Coalition

JULY 3, 2018

Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs. Keep improving your support resources to educate your users over time.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

UX Planet

DECEMBER 26, 2023

It also does not mean you can’t draw ideas and inspiration for your project by reading articles, brand stories, or tweets. ? His craft, definitely built with years of practice is precise yet inspiring and gives light on a story and its emotions. See Volume 1 — April ? See Volume 2 — May ? See Volume 3 — June ? See Volume 4 — July ?

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Transportation Entertainment Banking Branding 100

The Product Coalition

JULY 8, 2019

Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”. We think these definitions are too one-dimensional because they’re focussed on products going TO the market. What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. The value realization process has five stages: Definition. After realizing the value of your product, customers are now convinced that it’s worth investing in your brand. Value definition.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Gainsight

JUNE 13, 2024

It may not fit the exact definition your Product, Sales, and Marketing teams use, but the similarities between your academy and your actual product are abundant. Remember: People trust their peers (almost unanimously) more than branded content. Once they’re bought into their academy, you can ask for their help promoting it.

User Testing 52

User Testing Customer Experience User Friction Customer Feedback 52

Userpilot

MARCH 7, 2024

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. Webinars not only educate existing users and keep them engaged but also attract potential customers seeking a solution to their problems. They may not even know it exists! Keep them engaged.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

Userpilot

MARCH 28, 2022

Definitely not! While content marketing focuses on using engaging content strategies to educate and attract prospects, product marketing focuses on using product experiences to convert prospects to consumers. The main focus of content marketing is to educate, entertain, and engage users with content that is of high value to them.

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Product Marketing Marketing Research Software Feedback Software 98

UX Planet

MARCH 17, 2024

What’s text-to-video AI Let’s start with a short definition. Editing and customization: you have the flexibility to customize the generated content by adjusting visual components, selecting music or voiceover options, adding branding elements , and making other modifications to suit your needs.

Data Visualization 86

Data Visualization Analytic Tools Artificial Inteligence Generative AI 86

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. There was surprisingly little distinction between demand generation and lead generation.

User Testing 117

User Testing Customer Feedback Feedback Software Reference 117

Alchemer Mobile

JULY 13, 2021

Product experiences should help your team educate and nudge customers through every stage of their relationship with your brand, including onboarding, feature adoption, expansion and growth, product planning, and long-term retention—all while centering on a regular cadence of listening to and acting on customer feedback.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

The Accidental Product Manager

DECEMBER 11, 2023

The Schick product managers realize that in order to build consumer trust, their brand has to demonstrate transparency and authenticity. The amount of money that brands Schick are going to put into marketing the sustainable products could instead be spent to educate people on the benefits of refillable systems.

Customer Experience 73

Customer Experience Branding Education Travel 73

Userpilot

OCTOBER 21, 2022

Let’s start with the definition: TL;DR. Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Customer confidence is the level of trust a B2B prospect has over your brand before making a decision.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

UX Planet

JANUARY 18, 2024

Achievement Badges: Some platforms, especially educational platforms, use achievement badges and progress trackers to keep users motivated to return back to the platform. The Usefulness of Persuasive Design Like I mentioned earlier, a lot of brands still make use of persuasive design. That’s a form of persuasive design.

Customer Experience 59

Customer Experience UX Differentiation Branding 59

UX Planet

JANUARY 24, 2024

Figma While Figma’s free plan can suffice for designers who are just starting out, the Professional plan offers many benefits that are definitely worth the investment. If you are a student with active status or an educator, you can get Figma for free. Even more, if you’re a student or an educator, you get a 50% discount.

Research Software 52

Research Software UX ChatGPT Data Visualization 52

Product Talk

NOVEMBER 15, 2023

Tweet This Teresa: Yes, I definitely agree, for teams that are very delivery-focused, to start with solution discovery. Teresa: Yes, I’ve definitely observed like 100-person meetings where companies are trying to reconcile dependencies across teams on a quarterly basis. I think the challenge is: How are they making time for that?

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Product Research Customer Experience Data Visualization User Testing 234

Userpilot

AUGUST 18, 2022

Add elements that spark positive emotions that build a stronger connection between your brand and your customers. They’re more engaging and educational than simply using text. Meet customer expectations by being consistent with branding across the entire product experience. What is customer experience (CX)?

Feedback Software 98

Feedback Software Data Visualization Embedded Analytics User Testing 98

Mixpanel

MARCH 3, 2022

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. One way of understanding this is that there is no single metric that can definitively tell you whether a product will or won’t succeed.

Data Visualization 114

Data Visualization Analytic Tools Technical Cofounder Weak Development Team 114

Alchemer Mobile

NOVEMBER 9, 2022

PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. A lack of communication and implementation of customer feedback can affect brand loyalty and customers’ willingness to provide feedback in the future. I don’t have the data I need to make educated decisions (16%).

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User Testing Feedback Software Technical Review Research Software 246

UX Planet

MARCH 2, 2024

This definition resonated deeply with me a few weeks ago while connecting with several designers on their latest works. Essentially, our design system acts as a digital brand directive for the organization. Those who are studying or working on a design system can readily recognize the significance of the title.

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Feedback Software Systems Review CTO Coach Data Visualization 88

Userpilot

JANUARY 20, 2022

Let’s begin with a definition, just to make sure that we’re on the same page about what a tooltip is. There’s a standalone simple tooltip, which is sufficient on its own to educate a user about how to use a particular UI pattern. Tooltip example #3: Airbnb feature enhancement education. What is a tooltip?

Onboarding KPIs 98

Onboarding KPIs Data Visualization Customer Experience User Friction 98

Userpilot

DECEMBER 19, 2023

There are some definite dos and don’ts to keep in mind because one wrong move could mean losing a valuable customer relationship. Use webinars to educate customers on your product and industry A common SaaS account management best practice is to focus on delivering customers with continuous education and value.

Feedback Software 103

Feedback Software Analytic Tools Product Research User Friction 103

Dear Strategy

MARCH 15, 2023

You see, the reason I started the Dear Strategy podcast was mostly to educate. The podcast will continue to serve as an education tool, and will even be expanded to reflect the full array of business topics that we now cover in our classes and workshops. Not to make excuses, but it’s been a busy time for both myself and my company.

Framework 97

Framework Workshop Blog Education 97

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Intercom, Inc.

AUGUST 8, 2019

She now leads the customer experience team, overseeing the help center, localization, user education and the app directory. Content strategy is part of your brand. How has the company’s definition of the ideal customer experience evolved over time? It’s part of the brand, right? it makes all the difference.

Customer Experience 168

Customer Experience User Testing Research Software Data Visualization 168

Userpilot

SEPTEMBER 16, 2022

Customer Experience (CX) is the perception a customer has of your brand based on their interaction across all stages of the customer journey. Using onboarding videos to educate users and help them adopt features , like Loom. It starts when the user discovers your brand and continues even after the customer has become a promoter.

Feedback Software 98

Feedback Software Customer Experience User Testing Customer Feedback 98

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. You will definitely be able to engage remotely with my really tiny dog who has a very loud voice. I just heard Lola make noise.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Userpilot

JANUARY 18, 2022

Implement a preloader to make the product or app look more professional, reinforce the branding and product positioning, make the waiting time pass more quickly, and ultimately stop users from leaving the page or app before it’s ready to use. A preloader reinforces branding. A more complex and creative preloader. Duolingo’s mission.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. We should definitely start seeing more technology that incorporates that.

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Research Software Technology Telecommunications User Testing 243