Lenny Rachitsky

MAY 25, 2025

At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at Stripe, she spent over eight years building and scaling their marketing function from scratch. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing.

Analytic Tools 86

Analytic Tools User Testing ChatGPT Marketing 86

The Product Coalition

MAY 16, 2021

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

Analytic Tools 164

Analytic Tools Research Software Startups Development 164

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Simply put, we market our product to our current customers. If you’re lucky, the signups will start pouring in.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

The Product Guy

DECEMBER 15, 2019

Initially joining Vydia in 2016, Gaudio played a pivotal role in building and leading the company’s marketing division, which helped earn Vydia recognition for its innovative product, fast-growing business, and attractive culture. and Automata Robotics over the last decade. The Best Visionary Product. PlateRate / Garrett Lang.

Technical Advisors 370

Technical Advisors Analytic Tools Product Manager Product Management 370

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Intercom, Inc.

MAY 7, 2020

And it seems like every upstart fashion brand in existence has pivoted to making face masks. Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. Market – when this little piggy stayed home appeared first on Inside Intercom. The post H.O.M.E:

Marketing 210

Marketing Customer Experience Magazine Government 210

Product Innovation Educators

FEBRUARY 17, 2025

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Different products target overlapping market segments 2. Customer Interaction Required frequency of customer contact Expected depth of market understanding Methods for gathering customer feedback 2.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Coalition

DECEMBER 22, 2022

The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Over the past years, investment in SaaS startups has been increasing steadily. Saas startups that provide software as a service have a good delivery model. The SaaS market has increased from $31.5 billion since 2015.

Analytic Tools 147

Analytic Tools Data Visualization Reporting Tools Startups 147

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.

Branding 98

Branding User Testing Product Research Data Visualization 98

Product Talk

DECEMBER 11, 2024

Eva says, In a previous role, I realized through my work on [employee] retention and regrettable attrition that we really have to do more to understand our employees as customers that we recruit (the equivalent to marketing/sales) and then they subscribe to our product (the employee experience) until they leave and are not with the company anymore.

Product Research 233

Product Research Customer Experience User Testing Feedback Software 233

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty. billion in 2017.

Branding 123

Branding Product Manager Product Management Reporting Tools 123

The Product Guy

OCTOBER 2, 2016

Companies still isolate innovation to a lab or a new product development team, and the reality is that ideas can come from anyone whether they work within engineering, sales, marketing, etc. About Sean Echevarria Sean Echevarria is currently the Manager, Talent Brand for Jet.com , the shopping site dedicated to saving you money.

Product Research 367

Product Research User Testing Product Manager Product Management 367

freshtrax

JANUARY 11, 2022

Rather, several prominent foreign brands are redesigning their logos to make them more symbolic or iconic. Or, conversely, in many cases, startups such as Twitter and Slack are becoming more recognizable with just an icon rather than a full-scale logo that includes a company name. Brand Logo Trends by Country [US, Japan, China].

Branding 124

Branding Research Software User Testing Customer Experience 124

Userpilot

OCTOBER 19, 2024

Pricing : Userpilot offers flexible plans tailored to startups and mid-sized SaaS businesses, with pricing starting at $249 per month for the basic plan. Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Dock gets a competitive advantage by focusing on a specific market segment.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Intercom, Inc.

APRIL 6, 2018

That’s typically where marketing comes in. At eFounders , we launch 4 new startups each year. That means building multiple new products, each with their own signature brand voice. Marketing needs to develop its own line of enquiry into “why” – why does the product exist? Do what fits.

User Testing 222

User Testing Customer Experience Messaging Framework 222

The Product Guy

JULY 18, 2019

At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Product Managers, were they a singular role at American Express, would own the product’s strategy, marketing, and direction. About Sean Raftery.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 158

Education Marketing Weak Development Team Advertising 158

NextBigWhat

DECEMBER 24, 2021

22 startup principles to scale your company in 2022: 1) The obstacle is the way Every hard problem you solve is a moat that others will shrink from. 8) Fail quickly Marketing campaigns bomb. Startups chase ambitious growth goals, which leads to short-term focus. 20) Your customer is always the hero No one cares about your brand.

Startups 133

Startups Customer Experience User Testing Construction 133

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Mind the Product

OCTOBER 3, 2019

And since 2017, if a better match becomes available after you book a ride, Uber will automatically swap your trip — a feature internally branded as Trip Swap. In reality, fungibility is not black and white, and whether a supplier is interchangeable with another can depend hugely on market expectations.

Startups 162

Startups Data Visualization Customer Experience User Testing 162

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context. It’s all about context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Innovation Educators

DECEMBER 4, 2023

Janice built her career in Silicon Valley as a startup founder, product manager, and confidante for entrepreneurs and enterprise executives alike. She also guides several venture-funded startup companies, federal government entities, and non-profit organizations. It was the hottest startup in history.

Leadership 277

Leadership Startups User Testing Government 277

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 146

Education Marketing Weak Development Team User Testing 146

The Product Coalition

SEPTEMBER 8, 2021

A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Marie Clare, Google, and many other brands worked with her to promote their products.

Marketing 148

Marketing Magazine Branding Messaging 148

Andrew Chen

FEBRUARY 6, 2024

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Intercom, Inc.

JULY 16, 2020

Under his leadership, Shopify Plus have grown to support 7,000 brands – including Kylie Cosmetics, Fashion Nova, Steve Madden, Staples and more – who process 11,000 checkouts per minute. In this week’s Scale episode, Loren outlines the sub-brand’s path to hypergrowth. Creating a sub-brand to move upmarket.

Reporting Tools 226

Reporting Tools User Testing Customer Experience Artificial Inteligence 226

Product Innovation Educators

OCTOBER 10, 2022

Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. Also with us is Carmel Dibner, who is principal and co-owner at Applied Marketing Science, where she has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences.?Before

User Testing 267

User Testing Product Research Research Software Workshop 267

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. Unify data and simplify partner integrations with enterprise-class security and reliability.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Coalition

DECEMBER 10, 2021

The corporate venture template mostly follows the structure of a standard startup pitch but has a few key differences that are essential for ventures being built by an established business. The standard startup pitch follows a common set of points, usually with a slide dedicated to each and an appendix. Corporates are no different.

User Testing 187

User Testing Product Research Startups Research Software 187