The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok. The winner is randomly selected.

Marketing 174

Marketing Strategy Advertising Customer Experience 174

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

DECEMBER 8, 2022

If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. Most of us have less patience in the winter, so it checks out that we’d be more likely to fall out of love with a brand or app experience during this time as well. Travel industry customer sentiment findings.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Alchemer Mobile

MARCH 16, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 147

Branding User Testing Customer Experience Data Visualization 147

Alchemer Mobile

APRIL 28, 2021

issues with supply chains, global price drops, and budget constraints impacted each brand differently. Travel apps ratings and reviews were around or slightly lower than macro app averages. While concerning, this is a solvable problem for mobile teams in 2021 as people slowly begin to travel again. Ratings and Reviews.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

The Product Guy

AUGUST 10, 2017

According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. People who donate their time to take a survey might have a very strong opinion – one way or another – about the product or brand.

User Testing 296

User Testing Customer Experience Research Software Customer Feedback 296

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Food & Drink.

Data Visualization 147

Data Visualization Marketing User Testing Product Manager 147

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

Lenny Rachitsky

FEBRUARY 25, 2025

product marketing, user research, content design, etc.). Comparables are players that are tackling similar problems but perhaps in a different market/space. Other functions could be added depending on availability/resourcing (e.g. Both should be included in this analysis.

Strategy 123

Strategy Technical Review Product Strategy Product Research 123

Userpilot

JUNE 8, 2022

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

Customer Feedback 105

Customer Feedback User Testing Feedback Software Branding 105

The Product Coalition

NOVEMBER 1, 2022

Digitalization has transformed the way people live, work, and travel. It also opens up new opportunities for the hospitality and tourism industry to compete in a dynamic market landscape. However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world.

Research Software 141

Research Software Feedback Software User Testing Travel 141

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. But regularly traveled to the main site and stayed there for several weeks at a time.

Weak Development Team 213

Weak Development Team Customer Experience Technical Review Product Research 213

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. But regularly traveled to the main site and stayed there for several weeks at a time.

Weak Development Team 213

Weak Development Team Customer Experience Technical Review Product Research 213

Alchemer Mobile

MARCH 23, 2021

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. App retention can also be used as a trust signal around how well your brand knows its customers. How brands define “successful” retention is extremely dependent on the length of time measured.

Research Software 216

Research Software Feedback Software User Testing Data Visualization 216

Alchemer Mobile

MARCH 14, 2022

This report contains data from the following app categories: Finance. Food and Drink. Healthcare. Personal Services. Media and Entertainment. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.

Data Visualization 263

Data Visualization User Testing Reporting Tools Customer Feedback 263

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

Airlines 158

Airlines Magazine Advertising Travel 158

The Product Coalition

OCTOBER 26, 2021

How different company with different sizes used the Business Model Canvas to successfully compete in the market. Then, how three companies are using it to be competitive in the market. The short lifetime of the product would have killed the B2C market. Four examples from the hospitality ?? I am often in one in Düsseldorf.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. You can spend your marketing budget to drive app downloads.

Research Software 177

Research Software Reporting Tools Development Data Visualization 177

UX Planet

MARCH 29, 2025

Data-Informed Choices : Rely on user studies, market evaluations, and feedback to inform your strategy. Moreover, it significantly impacts several keyareas: Building Customer Loyalty: When users find joy in interacting with your app or website, they form an emotional bond with your brand.

Feedback Software 66

Feedback Software UX Weak Development Team Research Software 66

Intercom, Inc.

JUNE 22, 2020

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. What is in-app messaging?

Feedback Software 236

Feedback Software Messaging User Testing Customer Experience 236

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 112

User Testing Feedback Software Analytic Tools Data Visualization 112

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. Brands shifted focus to improving long-term retention. So bear with my enthusiasm. There we go.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Product Innovation Educators

MAY 3, 2021

Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams. If you start with a brand-new idea, you have no way to judge whether the idea is useful. Focus on the job beneficiaries, because they’re your true market. [15:07] Next we go to the market.

Framework 181

Framework Weak Development Team Customer Experience Travel 181

Userpilot

OCTOBER 28, 2024

Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. This means using the welcome survey discussed above to learn what users expect from your brand. A deep sense of loyalty to your brand ! – to gamify their onboarding.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

The Product Coalition

OCTOBER 23, 2019

million bookings made every day, and every tenth person in the world employed in travel services, it’s no surprise that the value of the travel industry is estimated to hit $13.5 In the past, people used to plan their trips through travel agencies?—?but What do these travel startups share? With more than 100k flights, 1.5

Reporting Tools 60

Reporting Tools Travel Data Visualization Research Software 60

Mind the Product

DECEMBER 13, 2018

Headquartered in Kuala Lumpur, Malaysia, the company operates the JobStreet and JobsDB brands helping hundreds of millions of job seekers in seven markets across Asia to find employment and pursue their passion. Kate has more than 20 years product management, leadership and marketing experience with the likes of Yahoo!

Analytic Tools 190

Analytic Tools Workshop Data Visualization Government 190

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Manager 179

freshtrax

JULY 31, 2024

This might be strange considering how Japanese people tend to live in small homes and often travel via public transportation. How is Costco succeeding in a market with so many cultural hurdles to overcome? Let’s take a look at this market entry success story! Image Source.) Source.)

Transportation 111

Transportation Travel Branding Marketing 111

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Mind the Product

DECEMBER 18, 2019

At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. Context would be externally the travel industry and travelers in Latam, and internally our vision and mid-term strategy.

Weak Development Team 162

Weak Development Team Feedback Software Research Software Development 162

The Product Coalition

JULY 10, 2022

I challenge you to think of brands, products, and services you use in your daily life, and apply this framework to them. Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Customers value different things, a little bit differently.

User Testing 158

User Testing Advertising Branding Customer Experience 158

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Mind the Product

DECEMBER 13, 2018

It’s testament to the appeal of Manchester and its product community that we’ve been able to attract some of the world’s best speakers from some phenomenally interesting brands. There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester.

Analytic Tools 152

Analytic Tools Research Software Data Visualization Government 152