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Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

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What is Customer Engagement, and Why is it Important in 2022?

Alchemer Mobile

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

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Product Strategy as a System

Roman Pichler

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The business goals, finally, state the positive impact the product should achieve for the business.

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What is Customer Satisfaction: Importance for Business Success + How to Improve

Userpilot

According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. You can do this by calculating the percentage of positive responses (satisfied and very satisfied) you received. Enhances your brand reputation As of this year, over 70% of people in the US use social media.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105
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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. We asked consumers, “Which brand do you want to solve this?”

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The Matcha Mystery: Why Your “Japanese” Matcha Might Be Made in China

freshtrax

We somehow landed on matcha, and he told me about a video hed recently seen saying, “You know, some Chinese matcha brands are deliberately misleading consumers into thinking they’re buying Japanese products.” A significant number of matcha products featuring Japanese-style branding are actually produced in China.