UX Studio: Product Management

FEBRUARY 20, 2018

In this case study, I share with you the story of designing a high-end fashion store. It helped us focus on the page’s structure and core message without the visual clutter. For example, story-framing proved itself a very exciting and useful research method, but we had to try it in a live situation. The client.

User Testing 109

User Testing UX Product Research Research Software 109

Userpilot

OCTOBER 28, 2024

For example, let’s say your team is developing new project management software for small- to medium-sized businesses. For instance, here is how you can personalize an onboarding checklist based on your customers’ JTBDs: ‹ › Onboarding personalization example. It involves delivering consistent messaging across all channels.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Userpilot

FEBRUARY 6, 2020

It also started with the first item crossed off, a good example of the “Endowed Progress” effect, motivating users to carry on. Once you’ve worked through each of the items on the checklist, you’re shown a congratulatory message. It contains a progress bar so users know how far through the onboarding they are.

Dashboard 110

Dashboard Education UX Messaging 110

Product Innovation Educators

MARCH 3, 2025

Case Study: Wood Stains Category In analyzing customer feedback about staining furniture and wood products, the AI identified an emotional need that human analysts completely overlooked: Customers wanted “a manufacturer that values my feedback, will respond to my emails, and will address my concerns.”

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

UX Planet

MARCH 3, 2025

In this guide, well explore various website types, their goals, key design considerations, and real-world examples to help you craft memorable experiences. Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Example Websites: Notion Figma 2.

Reporting Tools 59

Reporting Tools Magazine Software Review Customer Experience 59

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. I typically see near 100% open rates for these types of messages and an over 25% reply rate. or “How can I help?”

Outbound 218

Outbound Inbound User Testing Research Software 218

Userpilot

OCTOBER 20, 2024

Tools like Userpilot , for example, can help you automate data collection processes, welcome messages, account setup, in-app guidance, and more. For example, you may consider any of these to be your ideal onboarding goals: Help customers set up their accounts. Scalability in case of future growth. The answer is a lot!

Onboarding KPIs 105

Onboarding KPIs User Testing Feedback Software Customer Experience 105

Mind the Product

MAY 6, 2020

We created a library of bullet points, paragraphs, and pictures that were then applied to an early example page for the client to view, along with some bespoke content so they could get a feel for the elements in context. We picked apart existing messaging and then put it back together in a way that showcased all of the design elements.

User Testing 121

User Testing Data Visualization Product Research Research Software 121

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

JUNE 30, 2025

I’ll show you the 12 best onboarding email examples I’ve seen, highlight best practices and email strategies you can implement with Userpilot to nudge users into the right actions at the right time. You can include a brief testimonial or mini case study to demonstrate the real benefits and turn curiosity into progress.

User Testing 59

User Testing Customer Experience Customer Feedback Research Software 59

Userpilot

JUNE 30, 2025

In this guide, I’ll show you 8 onboarding email types that drive activation, with real examples and templates you can use. 8 Onboarding email sequence examples and templates Below, I’ll cover 8 types of onboarding emails that play a key role in activating and retaining users. It wasn’t a generic hello.

Onboarding KPIs 71

Onboarding KPIs User Testing Customer Experience Customer Feedback 71

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This section will show you some practical examples: 1.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Userpilot

JUNE 28, 2023

In this guide, we’ll look at eight user onboarding case studies that can provide inspiration for your own onboarding flows! Onboarding case study #2: How Osano reduced delinquent churn Osano is a data privacy platform that initially signed up for Userpilot to build out its user onboarding process. Get a demo now!

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JANUARY 27, 2020

In this case, the first task, “Account created” was the first thing you did after signing in. If, for example, you click on “Upload an image or video”, you’re transported to the “Upload” page. Once you’ve completed all the items on the checklist, you’re shown a congratulatory message.

Transportation 86

Transportation Dashboard Education Messaging 86

Intercom, Inc.

DECEMBER 21, 2018

Exchanging just six messages over live chat makes a visitor 250% more likely to become a customer. A great example is your opening line. Share real customer case studies. The key is personalizing how you present those case studies. I’m Jessica from the sales team ??” or “Welcome to Intercom.

User Friction 172

User Friction Customer Experience B2B Messaging 172

Intercom, Inc.

JUNE 7, 2022

This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. Route conversations to the right people based on customized criteria that works for your team (for example, industry, region, or company size). A quick chat with six messages made them 250% more likely to convert. The takeaway?

Inbound 245

Inbound Customer Communications Research Software Data Visualization 245

Userpilot

JULY 10, 2024

Use in-app messages to announce new features and updates, enhancing user engagement and encouraging plan upgrades. For example, a SMART goal for SaaS product marketing could be increasing trial sign-ups by 20% over the next three months. User persona example.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Marketing 98

Intercom, Inc.

APRIL 30, 2020

Example sales one pager. Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. ” “Messaging has rapidly become an integral part in the entire buyer journey, from marketing, sales, through support and customer success.”

Feedback Software 223

Feedback Software Customer Experience Webinar User Testing 223

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. Let’s consider a few examples: 1.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Piyanka Jain

MAY 13, 2020

Let’s look at this in more detail with an example. If you could segment your prospect base, based on all their information post the style survey, you could customize your offer and message. You could also drive better lead conversion before they are delivered to your site by customizing the offer and messaging based on channel.

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Intercom, Inc.

JULY 31, 2019

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define. Embed a video message in your chatbot.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

MAY 21, 2025

Surfer, for example, uses static tooltips to walk returning users through their redesigned interface. A great product tour example of how to do this right is Attention Insight. Miro is a great product tour example here. At Userpilot, we typically use two types of tooltips : Static tooltips: These are used to inform, not prompt.

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Product Research 101

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Here are eight user persona examples to guide you in creating your own detailed personas. User persona example.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1. Userpilot lets you launch NPS surveys , trigger in-app messages , conduct A/B testing , and do customer segmentation.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Userpilot

JULY 23, 2024

Are you in need of some MarTech stack examples to inspire your own? We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics. Examples include SEMrush and Moz. Examples include Marketo and MailChimp.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

UX Planet

OCTOBER 8, 2024

To make sure your product’s content and your users’ experience do not fall prey to the latter, we have created this list of 12 world-class UX writing examples. Before we dive deep into our hand-picked examples, let us clear the basics. Content writers will write SEO-friendly blogs, articles, and case studies for the product.

UX 104

UX Data Visualization Research Software Analytic Tools 104

UX Planet

MAY 25, 2025

Recent case studies (trust me, well get to Blikkets numbers in a sec) prove that getting granular with UX insightslike heatmaps, session recordings, and behavior analyticscan stop funnel leaks and actually increase conversions across every stage of your conversion funnel. And Im not talking about pretty visuals for the sake of it.

Data Visualization 98

Data Visualization Analytic Tools UX Feedback Software 98

Userpilot

MARCH 28, 2022

And examples your company can use for inspiration. Some common product marketing materials include product landing pages, case studies, in-product marketing using modals, slideouts, tooltips, etc. Website/blog : Userpilot’s blog is a good content marketing example. See Trello’s example. Let’s get started!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Product Innovation Educators

SEPTEMBER 2, 2024

For example, a product manager developing a new project management tool might conduct small group sessions with team leaders from different industries. Case Study: The Mechanical Pencil Example To illustrate the principles of value-based pricing and market research, let’s consider the example of a mechanical pencil.

User Testing 280

User Testing Product Research Market Research Research Software 280

Intercom, Inc.

DECEMBER 16, 2019

Here’s an example: to stand out amongst their competitors, the two teams might partner on a direct mail campaign where they send a physical gift and handwritten note to decision makers at specific accounts. What: What messages will you communicate to your target accounts? We use Intercom as our messaging platform (no surprise there ??)

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JUNE 30, 2025

For example, a SaaS business could send a welcome email upon free trial sign-up, a nudge email for activation, a trial expiration reminder with an upgrade discount code, etc. Example: Mailmodo’s welcome email. Example: Miro’s feature spotlight highlights a key feature. Example: Canva’s upgrade prompt for regular users.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 52

PMLesson's Ace the PM Interview

MARCH 4, 2025

Come prepared with examples that align with Discord’s values. Technical roles can expect a coding challenge to follow the hiring manager screen.   Top Discord Interview Questions These are examples of interview questions asked at Discord , as reported by candidates. Can you provide an example of how you manage conflict?

Reporting Tools 52

Reporting Tools Data Visualization User Testing Technical Review 52

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. For example, Slacks mobile app allows you to balance your work with the desktop version. One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Mind the Product

FEBRUARY 14, 2019

Or have “war stories” of the craziness we have encountered as product managers (have I ever told you about the time we sent over 600 text messages to a single user in a day? I find inspiration for blogs in things such as: Case studies of something that went well. Case studies of things that went terribly!

Blog 165

Blog Customer Experience Article Books 165

Userpilot

JULY 29, 2024

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Successful product marketing examples to inspire you: Userpilot reaches its target customers through product-led content.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104