Intercom, Inc.

FEBRUARY 28, 2019

Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. You’re probably familiar with product-market fit (determining the group of people who will become your customers). HubSpot are a platform company.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

MAY 10, 2018

When I think about growth and Dropbox, Drew Houston’s classic talk from the 2010 Startup Lessons Learned Conference immediately comes to mind. When you have a market that’s so big, where do you start? You’ve also worked with Dropbox, who just had their very successful IPO. Brian and I have known each other for a long time.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

As an undergraduate, I participated in Model UN, where students create a mock UN Conference and debate societal issues like climate change. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Userpilot

NOVEMBER 17, 2021

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Business of Software Conference

APRIL 17, 2020

In These Uncertain Times… A rather wonderful use of some of the messaging from inbound emails Jessica Salfia at the West Virginian Council of Teachers of English turned into a poem. The words lose their effect and often seem to stand in stark and hollow contrast to the marketing message or sales pitch that follow.

Reporting Tools 64

Reporting Tools Outbound Inbound Messaging 64

Amplitude

JULY 17, 2019

Top episodes we love: Bootstrapping a SaaS Startup with Laura Roeder: With the help of guest speaker, Laura Roeder , this podcast covers how to bootstrap a SaaS business rather than fund, as well as how to succeed without a freemium model, how to identify an appropriate price point, and how to get to market effectively.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. HubSpot Academy’s Inbound Marketing Course.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Gainsight

JANUARY 8, 2019

Build up those knowledge reserves by attending these can’t-miss conferences of 2019. SaaStr is an annual conference that brings together the best & brightest minds in SaaS. IBM Think is a four-day conference that tech junkies dream about. A conference? Gartner Catalyst Conference | August 12-15, San Diego, CA.

Events 45

Events Inbound Data Visualization B2B 45

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches User Testing Research Software Product Research 70

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., and then the most qualified leads are closed through sales tactics and drip marketing campaigns. The sales funnel is a pretty standard business concept these days.

Technical Review 78

Technical Review Product Management Product Manager User Testing 78

Userpilot

JUNE 12, 2024

Foster cross-functional collaboration : Work closely with marketing, sales, product , and other departments to ensure insights are effectively integrated into strategic decisions. Best tool for inbound marketing and sales – HubSpot : HubSpot offers a suite of tools for marketing, sales, and customer service.

Data Visualization 52

Data Visualization Customer Feedback User Testing Analytic Tools 52

Roy Madden

APRIL 1, 2016

We hear it at conferences, in LinkedIn forums, in team meetings, on Twitter, and on billboards. All of these activities overlap with a bunch of other trends that people have been buzzing about: sales enablement, employee advocacy, personal branding, social media marketing, content marketing, inbound marketing, and more.[link].

White Paper 43

White Paper Inbound Entertainment User Testing 43

Business of Software Conference

JUNE 13, 2019

Our goal is not to run the biggest, the fastest growing, or the most profitable software conference in the world – we’re interested in being a conference that attendees and supporters alike love to attend. We want to offer the best conference experience possible. BoS Conferences are not trade shows.

Inbound 40

Inbound User Testing Events Books 40

Userpilot

JUNE 27, 2024

Best tool for inbound marketing and sales – HubSpot : HubSpot offers a suite of tools for marketing, sales, and customer service. Market and competitive analysis : Perform market research to understand industry trends and competitor strategies to develop benchmarks for product performance based on market data.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Feedback 52

Pragmatic Marketing

NOVEMBER 9, 2009

Developers need personas, market problems, and most of all, a prioritized list of requirements. Agile methods advocate a role called product owner to support the product team with customer and market information. The market-driven product manager should determine what goes into the final product; a product owner cannot.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Userpilot

JUNE 19, 2024

Here is how your career path will appear and how you can progress: Entry-level analyst/associate: Starting your career as an entry-level analyst or associate provides foundational experience in data analysis, market research, and consumer behavior.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

AUGUST 19, 2024

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne Janzer: This book is a comprehensive guide to subscription marketing, covering everything from acquisition to retention. Chief Customer Officer 2.0: It’s packed with practical advice and case studies from leading companies.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Customer Feedback 52

Userpilot

JUNE 29, 2023

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. Define audience segments for new leads who come from a particular marketing campaign. For instance, you can launch personalized marketing campaigns for customers who gave an NPS of below 7. out of 5 in G2.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Userpilot

AUGUST 30, 2024

Here’s a roadmap to get you started: Gain Relevant Education : A bachelor’s degree in business, marketing, management, or a related field is typically required. BrightTALK : This platform hosts a wide range of webinars from various industries, including many focused on customer success, engagement, and marketing.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Gainsight

FEBRUARY 2, 2024

Case in point: during an executive briefing presented at an event by The Conference Board in Canada, online learning pioneer and Bluedrop founder Emad Rizkalla stated that a massive 85% of every dollar that goes to in-person training is spent delivering it. Unfortunately, webinars are also too often used as marketing tools.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

AUGUST 28, 2024

Here’s a roadmap to get you started: Gain Relevant Education : A bachelor’s degree in business, marketing, management, or a related field is typically required. BrightTALK : This platform hosts a wide range of webinars from various industries, including many focused on customer success, engagement, and marketing.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

As an undergraduate, I participated in Model UN, where students create a mock UN Conference and debate societal issues like climate change. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

Userpilot

AUGUST 28, 2024

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne Janzer: This book is a comprehensive guide to subscription marketing, covering everything from acquisition to retention. Chief Customer Officer 2.0: It’s packed with practical advice and case studies from leading companies.

Analytic Tools 52

Analytic Tools Data Visualization Customer Feedback Feedback Software 52

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job. Outbound hiring is the opposite. Upcoming Events.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Business of Software Conference

JANUARY 28, 2019

Paul Kenny is no stranger to the Business of Software Conference stage. Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April. Paul Kenny Turning Software Into Money BoS2017 from Business of Software Conference. Paul Kenny, Founder, OceanLearning. Upcoming Events. Transcript.

Research Software 40

Research Software Feedback Software Customer Experience Magazine 40

Andrew Chen

MAY 14, 2018

When I think about growth and Dropbox, Drew Houston’s classic talk from the 2010 Startup Lessons Learned Conference immediately comes to mind. When you have a market that’s so big, where do you start? He invented stunt marketing back in the day where he’d put things in the middle of malls, like the world’s largest cake.

User Testing 71

User Testing Customer Experience Onboarding KPIs Customer Feedback 71

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. Assuming you already ‘made your product bed’ and have completed the product-market fit stage, then you need to carefully and creatively choose the corporations.

User Testing 40

User Testing Reporting Tools Customer Experience Startups 40

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. It doesn’t have to stay the same, but just getting agreement with the business and particularly the marketing and sales folks is critical. So, is there inbound coming in? Just curious.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

Intercom, Inc.

MARCH 29, 2018

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. Adam: All your clients today are inbound. Content marketing.

Webinar 192

Webinar Inbound Download User Testing 192

Intercom, Inc.

MARCH 19, 2019

The best marketing in the world can’t help you if your product or service isn’t up to scratch. At Intercom we strive to drive a high viral growth rate by building products that bring to life what we’re marketing and selling – a personal way to connect with businesses in real time. Content marketing.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? April is returning to BoS in 2020!

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

JANUARY 16, 2019

It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. If you’ve established your market and have significant traction, organizing your teams into pods creates a highly flexible, agile salesforce that’s ready to meet a variety of challenges and pounce on new opportunities.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

AUGUST 12, 2021

So, I’m well-versed in go-to-market motions, customer support, customer success, sales, and I think I’ve probably had every role under the sun along the way so far. Dan: When it gets into the AI technologies, there’s a lot of marketing around AI these days, so I try to stay away from AI a little bit, as a buzzword.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

AUGUST 10, 2018

We’ve built a new product that automatically increases qualified leads for your sales team, accelerating your sales process, and therefore maximizing the efficiency of your sales and your marketing team. It’s called Operator, and it performs tasks like inbound lead qualification and customer routing.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Business of Software Conference

NOVEMBER 16, 2023

Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io They think they need to have massive marketing budgets and to cut out human exchanges with customers so they can expand more rapidly. And it shows.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52