Product Innovation Educators

DECEMBER 2, 2024

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.

User Testing 307

User Testing Feedback Software Research Software Product Research 307

Product Innovation Educators

MARCH 3, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Product Innovation Educators

DECEMBER 23, 2024

The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.

Artificial Inteligence 241

Artificial Inteligence Research Software Feedback Software User Testing 241

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Innovation Educators

JANUARY 22, 2024

Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. They told Chris to change the name but he was welcome to keep selling Buc-ee’s things online. Immediately the lawyers called. 15:21] Go get a guru.

Research Software 317

Research Software Naming Product Research Download 317

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. In 2019, we recognized that we needed to expand beyond beer and changed our name to Molson Coors Beverage Company.

User Testing 301

User Testing Vision Naming Branding 301

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? February Product Conferences. We are already halfway through the shortest month of the year, but that doesn’t mean you have missed your chance at some quality conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Innovation Educators

AUGUST 24, 2020

His name is Jeff Gothelf and, as a product guy, he will give you the 5 activities for being forever employable. That could be talking at a meet-up, attending a conference, or writing a book. His name is Jeff Gothelf and, as a product guy, he will give you the 5 activities for being forever employable. 16:44] Follow the new path.

Product Management 253

Product Management Product Manager Management Management 253

Product Innovation Educators

MAY 29, 2023

His name is David Rose, and he’s an MIT lecturer, an author, and a serial entrepreneur who offers a unique perspective on the next platform of spatial computing—what he calls SuperSight. For me, this usually comes from meeting a go-to-market partner who could help commercialize the technology. [9:14]

User Testing 257

User Testing Vision Product Research Naming 257

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Next move…sprinkle in industry specific features (20%) on a cross-industry (80%) platform to form out-of-the-box solutions for the named vertical segments. Finding user problems.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Intercom, Inc.

JUNE 26, 2019

Content can be – and I would argue should be – a core component of your marketing strategy and can serve as a growth engine for your business. Many people want to jump straight into the conference circuit or are waiting for someone to recommend them to speak on the conference circuit. “No Are you speaking at a conference?

Feedback Software 215

Feedback Software Education Presentation Events 215

Mind the Product

NOVEMBER 1, 2017

His name is Eric. A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? Company name. Unbelievable! Who is this person? The Process.

Construction 139

Construction Workshop User Testing Customer Experience 139

Mind the Product

MARCH 11, 2019

We’ve found that there’s huge interest in the Singapore market as we’ve moved through the planning stages of #mtpcon Singapore, both from people inside the country and from people across the region as a whole. The reputation of our conferences is founded on our ability to secure the world’s most inspirational speakers on product management.

Customer Experience 145

Customer Experience Reporting Tools User Testing Events 145

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 112

User Testing Feedback Software Analytic Tools Data Visualization 112

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. Industry, The Product Conference, Cleveland, OH. About the Conference: Mind the Product events are the go-to places for meeting other product managers and honing your product craft.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Product Management 76

Roman Pichler

MAY 10, 2017

As the name suggests, product-specific capabilities are limited to a single product or product portfolio. They include a deep understanding of the users with their needs, the competition, and the market trends. Attend conferences and trade shows to stay on top of market trends and see what other companies are working on.

Product Management 187

Product Management Product Manager User Testing Data Visualization 187

Product Talk

DECEMBER 18, 2024

I recently spoke at the Y Oslo conference in Oslo, Norway. Teresa Torres: I chuckled a little bit there because I gave a conference talk in 2016 in Lisbon. I chose this market because Netflix is in 100+ countries and everybody is familiar with it. Does that work together? How do we connect those dots?

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Melissa Perri

DECEMBER 29, 2023

Why was I getting invited to speak at conferences left and right? Test the waters with conference talks, blog away, throw your thoughts out on social media. Back in the day, if you were a consultant or speaker and wanted to get noticed, you needed a book with a publisher's name on it. So, I decided to write a book.

Books 193

Books User Testing Customer Feedback Consulting 193

Intercom, Inc.

JUNE 25, 2020

My name is Janeen Uzzell and I am the Chief Operating Officer at Wikimedia, which is the nonprofit that operates Wikipedia, which is a platform that I’m going to guess that your listeners use often. My name is Anjuan Simmons and I am an Engineering Coach at HelpScout, a company that plays in the same friendly space as Intercom.

Artificial Inteligence 223

Artificial Inteligence Leadership Customer Experience Technology 223

Mind the Product

MAY 5, 2017

We wanted to live up to the event’s name and help people engage – and it worked out: Several attendees compared the event to a “class reunion” and spent the day’s long breaks chatting with old and new contacts. What an excellent conference, highly recommended! Great conference, perfectly organised. Your Reactions.

Product Research 156

Product Research Workshop Events Customer Experience 156

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Product Culture

FEBRUARY 19, 2025

An almost impossible combination of structured thinker and visionary leader, with incredible passion but also firm follow-through, whos a vibrant people person but fascinated by technology, an incredible communicator who can work with engineering and think through marketing and not forget the business model, the economics, profitability, PR.

Definition 52

Definition Naming Books Engineering 52

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Mind the Product

APRIL 3, 2020

to take your virtual seat in our virtual conference hall, and to hear product leaders from across the globe give talks. Seeing happy product people like Marius, Sireen, and Guido to name just a few, really meant the world to us.” We Enjoyed a Week of Awesome Talks. Here’s a quick look at what we learned. Hacking Confidence.

Product Research 242

Product Research Customer Experience Events User Testing 242

Mind the Product

SEPTEMBER 6, 2018

Instead, some product management organizations start defining imaginary personas and use cases – all in the name of customer obsession. Be known in your industry : speak at industry conferences and engage on social channels such as LinkedIn, Quora, Twitter and others to build your credibility with customers.

Enterprise 180

Enterprise Customer Feedback Customer Experience Reporting Tools 180

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. MozCon marketing conference. What makes this strategy stand out?

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

BrainMates

MAY 26, 2025

Why Competitor Analysis Matters As Product Managers, having a solid understanding of our competitors and their movements in the market empowers us to make better strategic choices. Brainmates Six-Step Competitor Analysis Process Step 1: Define Your Market Start by clearly articulating the market you serve: Who are your current customers?

Data Visualization 40

Data Visualization Customer Feedback Product Management Product Manager 40

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

OCTOBER 15, 2021

Their email subject line is attention-grabbing, refreshingly casual (emojis can be great for marketing depending on your target audience), and showcases that they value the opinions of their customers. This is where you should reveal: New product name. ProdPad new feature announcement email. Pre-order announcement email. Product image.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Intercom, Inc.

FEBRUARY 15, 2018

Erika: It all started a decade ago when I gave a talk at the Future of Web Apps conference in London about copy in the interface. The importance of naming. One of the things that got cut way down or possibly totally eliminated was thinking about naming. Is this a name that’s easy to remember? What was your thesis?

Research Software 198

Research Software Feedback Software Weak Development Team User Testing 198