The Product Coalition

MARCH 12, 2023

Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. But since the term ‘product consulting’ could mean very different things, I got a variety of leads with various needs.

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The Product Coalition

JULY 30, 2023

When I realized that consulting isn’t a one-time gig for me and that it’s what I want to do moving forward (it was a few months after I started doing it, before the CPO Bootcamp was even created) I immediately understood that I need to up my game in order to build a sustainable business. It’s pivot time.

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The Product Coalition

DECEMBER 11, 2023

They are all based on real stories of product leaders I work with as a consultant or in the CPO Bootcamp , and I’m sure you’ll find them as real as they are. A Roadmap Without a Strategy It’s this time of the year again, and everybody needs to plan their roadmaps. But this creates a false sense of peacefulness.

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The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. especially startups on their way to product-market fit, the ARR itself might not be important. This is part of the definition of strategy?—?it’s Strategy is hard.

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The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. It is your job to make sure the product goes in the right direction, but when you have a strategic debt, the right direction is a very vague term. Anyone can do that.

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The Product Coalition

MARCH 19, 2023

But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far. This required a whole new level of thinking and a deep understanding of product-market fit. And they go far beyond the product itself.

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The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Once you decide you need to recruit a product manager, who should it be?

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The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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The Product Coalition

FEBRUARY 18, 2023

This is what I tell the founders that consult with me  — that to really solve the problem that they are looking to solve, a tool is not enough. The Product Manager’s Job Is to Think That’s what makes the role so great, and so hard. Tools alone cannot be the answer. Here are a few reasons why.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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The Product Coalition

FEBRUARY 27, 2022

Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. This is true for people, but also for anything else you encounter, like processes, strategy, and even the product itself.

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The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an the strategic level that matters.

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The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. Do Your Customers Really Want to Pay Less?

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The Product Coalition

APRIL 18, 2021

What was missing in my answers was solid product thinking. They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead.

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Under 10 Consulting

DECEMBER 19, 2019

. : defining and delivering the right products by empowering teams with clarity on problems—problems to be solved either in the product or its promotion. . However, what one organization calls product management, another calls product marketing. for future products and services, Planning.

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Under 10 Consulting

JUNE 6, 2019

Drucker, American management consultant. In my first job in product management, I was based in DC and my developers were based in California. Some companies put product managers in development; others in marketing. Product management in Marketing. Product management in Development.

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The Product Coalition

MARCH 8, 2020

I use the term mentoring very broadly since what I am usually doing with my customers is a combination of consulting, mentoring and coaching. The fact that I get many more requests from women than men is pretty amazing, especially considering that women are still a minority among my target audience (senior product leaders?

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Customer Experience Leadership Consulting Definition 79

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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Product Strategy Strategy Research Software Product Research 114

Gainsight

NOVEMBER 20, 2019

The Lean Product Playbook —Dan Olsen. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Escaping the Build Trap: How Effective Product Management Creates Real Value —Melissa Perri. all-consulting. Join Product Collective on Slack. Pragmatic Institute.

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Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have.

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The Product Coalition

APRIL 1, 2023

The Unique Challenges of Managing Product Managers It starts with my guiding principle that every product manager needs to think about strategy. The cliche of being the product CEO holds here — one needs to see their product area end-to-end and fully own it. As a manager, you need to define your boundaries.

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Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 76

The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. You need to create your vision and define your strategy accordingly?—?simply I feel for them, really. You should.

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The Product Coalition

DECEMBER 11, 2023

That was the case with Infinify, my product leadership academy, when I decided to “give it a try” while I always have the option to go back to a CPO role in the industry. My specialty as a strategic consultant and product executive coach is this complex triangle where the product meets the strategy and the business.

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The Product Coalition

JANUARY 21, 2024

In my case, the MBA greatly contributed to the shift I made into product management. I specifically remember that I consulted with another marketing teacher there about what should my next career steps be, and he suggested “That I should try this thing called product management”.

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The Product Coalition

DECEMBER 11, 2023

They don’t always understand either I use this technique a lot in my strategic consulting services. It often doesn’t happen as part of a big meeting where a specific decision is made, but rather in strategic discussions with the CEO, the founders, or the product leaders. To build a solid strategy, you need to “sleep on it”.

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The Product Coalition

OCTOBER 26, 2021

Photo by Steven Lelham on Unsplash “I am in a new product lead role and I am stopping a launch because there is no strategy. I’m having to manage upwards to get the support to take the team on the journey towards accelerated product strategizing but I am creating enemies. The team resents me and senior leadership supports me.

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The Product Coalition

JANUARY 14, 2024

You can consult with your colleagues or even external advisors to find the best path forward. Once you understand that things are not working as expected, it’s time to think about what to do — and there you probably already know what to do. Make sure you are brutally honest with yourself to be able to make a real difference.

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Under 10 Consulting

JANUARY 2, 2020

product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and . product growth. manager (or product marketing manager) taking on expansion of products that are currently available, the products we have.

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The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s the only way forward.

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Framework User Testing Dashboard Customer Experience 137

Userpilot

APRIL 30, 2021

Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. This is especially true if none of your founding team members have any deep marketing strategy expertise.

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Revulytics

AUGUST 8, 2019

Walking back announcements that marketing – or worse, the CEO – has made. So it’s helpful to step back and think: what exactly do we expect of product management? Consultants like me need a quote from Peter Drucker. Marketing needs someone to stand in a trade show booth and demo, or write their eBook.

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The Product Coalition

JULY 2, 2022

When I participated in the live discussions about the same topics, I realized that some of the gaps are due to perspective: So many of the companies I work with (either the few that I am personally consulting to, or among the CPO Bootcamp participants) are startups or scaleups, and only a small number are larger corporations. Stay tuned.

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