Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Turning a sales objection into a unique differentiator. Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Talk

JULY 8, 2020

If so, when do we ever get to the hard problems that have the potential to differentiate us from our competitors and really drive our outcomes? Announcing a New Course: Opportunity Mapping. I’m excited to announce we are adding a new course to our collection at Product Talk Academy. Who is that actor?” feels much easier.

User Friction 361

User Friction Customer Experience Product Research Data Visualization 361

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult.

Product Manager 275

Product Manager Product Management Product Research User Testing 275

The Secret PM Handbook

JULY 20, 2018

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants.

Differentiation 170

Differentiation Naming Agile Article 170

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. Of course not. This understanding, over time, becomes a competitive advantage. It’s not real.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

The Secret PM Handbook

MAY 18, 2017

And of course, the more knowledge you can embed, the better. So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. They have to become experts in our tools when they really just want to be experts in their job.

Research Software 287

Research Software Data Visualization Differentiation Customer Experience 287

UX Planet

MARCH 9, 2025

This one lacks clarity, differentiation, and a compelling purpose. It offers online design courses that cover the entire spectrum of product design, from foundational to advancedlevel. It should be one or two sentences that everyone on a team can understand and relateto. Want To Master ProductDesign? Try Interaction Design Foundation.

Product Research 115

Product Research Research Software Feedback Software User Testing 115

UX Planet

JANUARY 22, 2025

Differentiation: In a crowded market, your brands unique personality and approach set youapart. Seamless navigation, personalized product recommendations and intuitive interactions differentiate leading brands from generic alternatives. Trust: Consistency and usability across digital platforms build confidence. million to 91.7

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

The Product Coalition

NOVEMBER 12, 2024

Because when we don’t ground our roadmaps in the fundamentals, things can quickly go off course. Of course, I’d be both excited and intimidated. A roadmap is meant to reflect the product strategy and target outcomes through a story of how the product will deliver differentiated value to customers and users while winning in the market.

Roadmap 110

Roadmap Automotive Product Research Feedback Software 110

The Secret PM Handbook

OCTOBER 9, 2018

The danger, of course, is that normally the work we do today is what enables the sales organization to have products to sell in six months, or next year. Of course, so does not selling enough this quarter. There are parts we might not be as good at, if we don’t have a selling background and sales training, of course.).

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Roman Pichler

MAY 13, 2024

While I do recommend that you schedule the reviews well in advance, you should, of course, not wait for the next review if there are new developments that need to be urgently discussed. Is your product still sufficiently differentiated and does it still stand out from competing offerings? Are there new market entrants?

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? If you’re interested in building a reliable and repeatable sales funnel for your SaaS business, sign up for the Startup Sales Success course. It’s a free course that gives you everything you need to stand out from the crowd.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

The Secret PM Handbook

MAY 18, 2017

And of course, the more knowledge you can embed, the better. So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. They have to become experts in our tools when they really just want to be experts in their job.

Research Software 150

Research Software Data Visualization Differentiation Customer Experience 150

Mind the Product

FEBRUARY 4, 2020

There’s a lot of overlap in skills between builders and optimizers, but what really pushes the differentiation between them is what lights the types up, as well as what burns them out. You’ll find the great optimizers at larger evidence-driven companies, like Booking.com, Netflix, and Spotify. Balance and Growth.

Product Research 218

Product Research Analytic Tools Research Software Reporting Tools 218

Roman Pichler

OCTOBER 2, 2018

Reviewing their products will tell you if your product is still sufficiently differentiated. While scheduled strategy reviews are helpful, you should, of course, not wait for the next review if your daily strategy work shows that there are developments that need to be urgently discussed with the dev team and stakeholders.

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. But you do need to select a strategy that differentiates and enables you to dominate a niche market and compete based on key attributes that customers value highly.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Product Innovation Educators

NOVEMBER 7, 2022

Mindbody, which sells fitness plans and software for gyms, sold a few fitness plans, and you didn’t see a lot of differentiation between them. We wanted to make it easy for new yoga instructors who don’t have a lot of courses to come into the platform. I started pressing them on whom they really wanted to win.

B2B 237

B2B User Testing Customer Experience Banking 237

The Secret PM Handbook

MAY 5, 2017

Some product management experts say that product managers should talk to every one of their customers over the course of a year. It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. So you will constantly be out talking to “the market” to find and validate new problems.

Framework 302

Framework User Testing Product Manager Product Management 302

Lenny Rachitsky

OCTOBER 22, 2024

Subscribe now For more: Lenny and Friends Summit | Hire your next product leader | Top Maven courses | Lennybot | Podcast | Swag I’m thrilled to share part two of the Lenny’s Newsletter Compensation survey results.

Data Visualization 135

Data Visualization Product Manager Product Management Product Research 135

The Product Coalition

JANUARY 14, 2021

Basic customer service, your product functioning 24/7, or goods showing up on time are NOT differentiators, but rather the price you need to pay to be considered alive. Step 2: Outline Your Unique Delighters or Differentiators You are in the game for a reason, you are doing something right, and customers are paying you for it.

Product Research 140

Product Research Differentiation User Testing Customer Experience 140

Mind the Product

OCTOBER 11, 2019

Differentiation becomes all the more important when products and services are indistinguishable — this is a process that begins with a story. How do you differentiate a soap’s messaging? They wanted to know how far away they were from shipping the feature and see if they needed to course-correct.

Positioning 150

Positioning User Testing Product Research Data Visualization 150

Intercom, Inc.

APRIL 6, 2022

“The team wants customer support and the customer experience to be key differentiators for their business. At New at Intercom , Brian Lederman, who heads up sales, support, and success at Coda, shared that the team wants customer support and the customer experience to be key differentiators for their business.

Customer Experience 230

Customer Experience User Testing Customer Feedback Customer Communications 230

Product Innovation Educators

FEBRUARY 20, 2023

If we’re not aligned on the customer, of course we’re going to have disagreements about features and prioritization. We make sure our MVP addresses those differentiating needs. When we’re talking about any feature idea, of course it’s a good idea. What is the salient attribute you missed?

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Product Talk

MAY 14, 2025

The difficulties you face from going to 0 to 1understanding your customer, identifying what will differentiate your product, building early versions of that product, and actually finding customers to use it? Its a whole other challenge to identify brand-new products to offer. The same is true for API products.

Product Research 134

Product Research User Testing Technical Review Systems Review 134

Mind the Product

JULY 16, 2019

Of course, coming up with an answer will involve a brief discussion among the team. I’ve found it’s proven useful while the team is discussing the individual topics to differentiate between positive (green) and negative (pink) aspects, as well as general comments (blue). Of course, you should definitely keep an eye on the time.

Feedback Software 182

Feedback Software Differentiation Agile Positioning 182

Product Management University

DECEMBER 5, 2023

It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. In other words, your credibility is the real differentiation. Here’s your 3-step plan for selling business solutions versus products.

Demo 130

Demo Differentiation Reference Consulting 130

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Innovation Educators

MARCH 3, 2025

Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. The speed and efficiency of AI analysis makes it a highly agile tool for course correction. As Carmel pointed out, the frequency with which a need is mentioned doesn’t necessarily correlate with its importance.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Lenny Rachitsky

FEBRUARY 25, 2025

For more: Lennybot | Podcast | Courses | Hiring | Swag Subscribe now Annual subscribers get a free year of Perplexity Pro, Notion, Superhuman, Linear, and Granola , along with access to the entire 5-year back catalog and a thriving members-only Slack community.

Strategy 122

Strategy Technical Review Product Strategy Product Research 122

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. What most technology companies aren’t touting is business process integration and the value to the customer, the real point of differentiation.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

The Product Coalition

FEBRUARY 15, 2023

For 10 years I’ve had the opportunity to help Tartu University students take these very first idea exploration steps during a week-long Garage48 entrepreneurship crash course. But not so much that one has wasted months pursuing an idea not worth it.

Startups 147

Startups User Testing Research Software Differentiation 147

Product Management University

AUGUST 21, 2023

Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. The parts of your portfolio strategy that change every 12 months should mirror the business investment priorities of your target customers that are most relevant to what you do.

Product Manager 246

Product Manager Product Management White Paper Vision 246

Mind the Product

DECEMBER 19, 2018

Differentiating between tasks like this can help you make better decisions because you tackle the two sides very differently. Of course, getting there can be a challenge – some managers are tougher to communicate with than others. Prioritizing work within a project: How efficiently you can execute a project.

Product Manager 175

Product Manager Product Management Management Management 175

Intercom, Inc.

FEBRUARY 6, 2019

Following a significant project to better define our target customer segments, we now have clear, differentiated goals for each of those segments – as well as a deeper understanding of each segment’s needs and behaviors – to align our marketing strategy and activities around. 3 tips for a successful product launch plan.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Mind the Product

AUGUST 1, 2019

Of course, product teams need to develop and ship new features. Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Of course you always have to take an eye on the employees you have, their skills and a realistic hiring policy based on the actual job market.

Product Manager 155

Product Manager Product Management Differentiation Management 155

UX Planet

FEBRUARY 5, 2025

In the bustling and competitive online beauty scene, Rumi Cosmetiques was struggling with a user experience that felt more like an obstacle course than a seamless shopping spree. In essence, Rumis ascent in the eCommerce world proves that blending top-tier UX with consistent, strategic visuals isnt just a garnishits the main course.

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97