Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Product Management University

JUNE 21, 2021

Here are three hurdles your product management team will have to overcome it it’s going to lead the charge on strategic direction. The Playbook: Product Management Strategic Direction: 3 Hurdles. Your Definition of “the Market” is One-Dimensional. It means understanding the market, period.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I have come to realize that people understand it very differently from the way I do (perhaps because they are not product experts?), If you are only beginning, it’s clear why.

Naming 130

Naming User Testing Feedback Software Weak Development Team 130

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

The Product Coalition

DECEMBER 10, 2023

However, provoking productive disagreements is a key leadership skill you want to master. Here is how fostering healthy debates is essential for effective leadership and better outcomes. If you see the connection between that skill and product leadership you are 100% right. We have so many of them regardless.

ChatGPT 122

ChatGPT Leadership Customer Experience Finance 122

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 148

Product Research Customer Experience User Testing Entertainment 148

The Product Coalition

OCTOBER 30, 2022

Note that the qualitative here is much more important than the quantitative definition. It’s much more important to say that we are trying to establish initial signals of product-market fit than to say that we need a certain ARR value. But at the deeper level, it also instills trust in leadership. It’s not easy?—?prepare

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Roadmap Travel User Testing Leadership 116

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. Some even need to be left untouched.

Framework 106

Framework User Testing Customer Experience Definition 106

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. That’s how you find product market fit. There was surprisingly little distinction between demand generation and lead generation.

User Testing 121

User Testing Customer Feedback Feedback Software Reference 121

The Product Coalition

MAY 1, 2022

Strategic thinking is hard by definition. especially startups on their way to product-market fit, the ARR itself might not be important. This is part of the definition of strategy?—?it’s But that’s where your leadership comes to a test. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 158

User Testing Customer Experience Product Research Definition 158

Bain Public

JUNE 4, 2020

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

Framework 125

Framework Reporting Tools Definition B2C 125

The Product Coalition

NOVEMBER 15, 2020

The Definition of Strategy According to Wikipedia, Strategy is “a high-level plan to achieve one or more goals under conditions of uncertainty”. While it is indeed high-level, there are parts of this definition that are usually not included in the strategy set by the CEO. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Leadership 90

Leadership Definition Roadmap Strategy 90

The Product Coalition

FEBRUARY 9, 2021

Leadership and management books haven’t been included because when you’re just a small team, amping up leadership capability provides less leverage than solid execution of the topics that I will cover. A framework for thinking about how to really engage your users and customers with your product. Without Borrowing a Cent!

Books 185

Books User Testing Product Research Inbound 185

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role? It makes perfect sense.

User Testing 127

User Testing CTO Definition Product Research 127

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Product Coalition

NOVEMBER 23, 2021

You can set goals that are related to company or business objectives , more on that below, but as a general guideline, you should treat the goals you set for your product managers as means to give them guidance and direction, not measure their performance or even the product’s. You might want to be even more specific?—?reduce

Product Management 146

Product Management Product Manager Data Visualization Management 146

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. It’s very transparent, very collaborative, and filled with really smart, amazing people.

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Feedback Software Customer Feedback Customer Experience Weak Development Team 210

ProductPlan

MARCH 22, 2023

In a nutshell, a product-led organization is a business that makes its products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. Moreover, product-led organizations focus on building and delivering products that deliver value.

Transportation 52

Transportation User Testing Customer Experience Leadership 52

The Product Coalition

FEBRUARY 27, 2022

By the way, while the tips here address specific challenges that product leaders face, many of them would apply to any kind of leadership position, and even to non-leadership positions, so feel free to forward it to friends who are currently on the move. and in product leadership positions there is so much of it!

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Weak Development Team Leadership Data Visualization Positioning 139

The Product Coalition

FEBRUARY 1, 2021

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology. Here’s why and how. It comes with the role.

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

People-First Product Leadership

JANUARY 7, 2024

For me, I’m looking forward to applying what I learned in 2023 - which was in a large part due to People-First Product Leadership. For example, I’m a sharer of information and often try out the strategies I read about which resonate with people-first product leadership. Do you want to increase your confidence?

Artificial Inteligence 52

Artificial Inteligence Weak Development Team Feedback Software Leadership 52

Bain Public

MAY 24, 2019

There can be no momentum without proper and solid leadership. For more on the topic of empathy and how it is a key to building great products, check out one of our previous posts: Empathy is the Mother of all Product Roadmaps. Communicate your Roadmap, Vision and Product Strategy.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

The Product Coalition

APRIL 10, 2022

Having the courage to speak up is one of the things that we are talking about in the leadership workshop that opens the CPO Bootcamp , for example. Throughout our career as product people, working well with others was probably one of the most effective skills we all had to master. You get the point, right?

Data Visualization 158

Data Visualization Leadership User Testing Customer Experience 158

The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. You are looking for a partner to join your team and take a significant leadership role. Here are a few things to consider when you seek your next product leader. The Broader the Better The product leader’s role includes much more than managing the product team and the product work.

User Testing 109

User Testing Product Research Consulting Leadership 109

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position.

User Testing 123

User Testing Startups B2C Product Research 123

The Product Coalition

JANUARY 13, 2021

I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit. The problem definition also includes the customer segment you are addressing (who are you solving it for).

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

MAY 15, 2019

I specifically pulled the best Product Manager Easel Corporation had out of Product Marketing and retrained him. It also has more responsibility for directly working with engineering 50% of the time to assure that the product fits customer needs. but was never designed to co-exist with its Product Manager counterpart.

Product Management 92

Product Management Product Manager User Testing Product Research 92

The Product Coalition

AUGUST 14, 2022

One seasonality that definitely happens but I don’t have a clear explanation why, is with accelerator programs. For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. Something definitely didn’t work. Speed-Up the Journey to Product-Market Fit.

User Testing 127

User Testing Feedback Software Product Research Customer Feedback 127

The Product Coalition

DECEMBER 6, 2023

However, the definition of strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. You are not alone.

Product Strategy 109

Product Strategy Research Software Strategy User Testing 109

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Product Collective. 10 secrets to B2B product research.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Product Innovation Educators

JANUARY 13, 2020

She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. It transformed Adobe from selling boxed products to selling services and subscriptions, creating new value for customers.

User Testing 85

User Testing Product Research Marketing Research Software 85

The Product Coalition

DECEMBER 11, 2023

Especially not the big ones , which are by definition hard decisions to make. Be a great manager and give your team the support as well as the boundaries and leadership that they need. It usually means that everyone agrees on the right solution, and everyone is engaged and on board with the decision. It’s really great.

Management 78

Management Management Weak Development Team Leadership 78

The Product Coalition

SEPTEMBER 11, 2022

Things are definitive. Working in the startup nation, many of the product leaders I coach? And in the product world, often there isn’t a right or clear answer , which makes things complicated. Unlike what you might think, your job as a product leader is not always to clear uncertainty. But it’s a great starting point.

Customer Experience 114

Customer Experience Definition User Testing Engineering 114