Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. A market strategy does just that. Here’s the $1 million question. Here are three big things to consider.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

DECEMBER 3, 2019

As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy.

Technical Review 184

Technical Review Product Strategy Strategy Workshop 184

Product Talk

APRIL 17, 2024

And product marketing as well. A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. My key learnings from the workshop were three things. The workshop was running for one and a half days. Teresa: Okay. Yes, great. Is that fair?

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Start at the bottom and work your way up: Market: 1.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Product Innovation Educators

MARCH 27, 2023

After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. When I visited Corning, it didn’t matter whether we were visiting engineering, marketing, or sales—everybody could quote the innovation strategy. Intense front-end focus is also important.

User Testing 223

User Testing Crowdsource Healthcare Finance 223

Roman Pichler

MAY 10, 2016

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. Taking into account the questions and feedback of the attendees allowed me to refine the book’s value proposition—and improve the workshop. Minimum Viable Product #2.

Books 167

Books Product Research Feedback Software Workshop 167

The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. for the vision to be realistic, it needs to be grounded in real-world insights about the customer, industry/market trends and business constraints.

Vision 187

Vision Product Research User Testing Workshop 187

Johanna Rothman

AUGUST 30, 2023

I offer custom workshops to my clients at a much higher fee. Sometimes, those facilitation techniques are part of a workshop, but more often as consulting. For example, if you only offer certification classes, what differentiates you from all the other people who do the same thing? I still differentiated myself.

Consulting 111

Consulting Certifications Workshop Differentiation 111

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Manager Product Management Reporting Tools 130

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Product Management University

JANUARY 18, 2019

Adhere to these three guidelines and marketing and selling value will be a lot easier. Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. The Playbook: Make It More About the Buyer – Way More! Save the HOW for training!

Positioning 113

Positioning Differentiation Workshop Messaging 113

Roman Pichler

AUGUST 15, 2023

As your product develops and grows, and as the market and technologies evolve, you must adapt the product strategy. Competition: Is your product still sufficiently differentiated ? A great way to achieve this is using collaborative workshops and choosing a decision rule such as unanimous agreement or consent.

Product Strategy 266

Product Strategy Strategy Research Software Customer Experience 266

Mind the Product

NOVEMBER 4, 2016

She’s an experienced facilitator of workshops, so at this year’s London #mtpcon she shared some practical ways to get teams to work together more productively. Many of the techniques used to run workshops can also be applied to the day-to-day running of a creative team, says Coward.

Research Software 165

Research Software Banking User Testing Feedback Software 165

Product Management University

AUGUST 6, 2024

But there’s a common gap that exists in most presales demos, and it not only takes the impact out of your value story, it also erodes your differentiation. It also ups the ante on your differentiation. Here’s the other point, and it goes to your credibility and differentiation.

Demo 130

Demo Differentiation Product Research Banking 130

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. When companies call me to deliver strategy workshops, it’s usually because they feel that their teams are not being “strategic” enough.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

OCTOBER 30, 2019

This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Workshops in Atlanta November 20th and Orange County, CA December 10th. How Product Management & Product Marketing Lead From a Position of Strength. In This Issue.

Magazine 20

Magazine B2B Product Manager Product Management 20

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. In other words, it’s your superior knowledge of the customer’s business that differentiates you. It’s simple and it meets the most basic criteria for a dessert.

Product Research 130

Product Research Document B2B Demo 130

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

AUGUST 30, 2024

TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Email marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Product Management University

NOVEMBER 2, 2021

Here’s the problem with most positioning presentations that come from corporate marketing. We all want salespeople to willingly use positioning that comes from corporate and/or product marketing so that our value message is delivered with high impact and consistency. Simplicity is also the easiest way to differentiate.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Intercom, Inc.

JULY 15, 2021

Arin has even successfully conducted customer workshops with Lego bricks. The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. We also look at the competitive landscape and see how they’re responding to market opportunities with experience.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. The five training modules are as follows. Incentive Pricing.

Product Manager 22

Product Manager Product Management B2B Management 22

Mind the Product

OCTOBER 24, 2019

Strategic decisions include delineating the product vision, value proposition, product differentiators, and product roadmap. Recently I ran a product planning workshop where we needed to decide which experiments to focus on to affect our conversion metrics. Both require a product manager to be the decision leader.

Weak Development Team 127

Weak Development Team Customer Experience Workshop User Testing 127

Product Management University

DECEMBER 13, 2019

The result will be higher-value multi-product solutions and a value story that easily differentiates you from the competition. Want to learn the easy way to define solutions before you build or market them? Contact us about a personalized onsite workshop for your products, your markets and your business model.

Research Software 100

Research Software Product Research User Testing Workshop 100

Intercom, Inc.

JANUARY 24, 2023

Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Market All business messengers had become homogenised, we needed to differentiate.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Johanna Rothman

FEBRUARY 13, 2024

However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. I can then choose what to finalize in the form of a much longer effort, such as a long workshop or a book. I'm not going to change a complete book or workshop once I deem it done.)

Customer Experience 111

Customer Experience User Testing Feedback Software Workshop 111

Imaginary Cloud - Design

AUGUST 19, 2021

Market Research vs Design Research. ? Market Research vs Design Research. Design Research can often be confused with Market Research and, although they have complementary approaches, they differ in terms of scope, data, and end results. Market Research. Table of contents. What is Design Research? Briefing. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

ProductPlan

JUNE 5, 2020

Pragmatic Institute has a host of other resources, including a blog, educational articles, a magazine, ebooks, a podcast, and webinars that cater to marketers, product marketers, and product managers/professionals. product manager, product owner, product marketing, etc.) product manager, product owner, product marketing, etc.)

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Manager 114

Product Management University

NOVEMBER 13, 2018

A good product marketing team will educate sales people on macro level market trends of their target customers and the impact those trends typically have on an organization. They communicate credibility which is the lynchpin to securing a meeting where the true scope of the opportunity can be uncovered.

Positioning 100

Positioning Product Research Research Software Workshop 100

Product Management University

JULY 26, 2021

Don’t let this become an obstacle to good top-of-the-funnel marketing. Want to learn how to create your differentiating value story in demo format? Contact us about a demo workshop where you’ll learn how to deliver outcome-based value demos that shorten sales cycles and create a greater urgency to buy. Guess what?

Demo 130

Demo Product Research Workshop Differentiation 130

Mind the Product

MAY 5, 2020

In the same way, when Barry asks people what their organisation’s mission statement is, he’s usually met with fairly default offerings and generic platitudes that fail to offer any differentiation. It obliterated the market. Three months later T-Mobile launched Un-carrier. They became huge.” Further Reading.

Customer Experience 155

Customer Experience Data Visualization Workshop Differentiation 155

UX Studio

SEPTEMBER 20, 2018

Kickoff workshops. The kick-off process started with a bunch of workshops involving Xeropan’s CEO, developers, and marketing and language experts to find out more about the industry, the company and their customers. Kickoff workshop with the Xeropan team. We started digging. 2) Navigation and structure. The problem.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

Userzoom

NOVEMBER 18, 2019

70% of CEOs now see UX and CX as a competitive differentiator, however budgets are remaining stagnant. Whether working in Agile or not, you could also run a research road mapping workshop , which brings all the stakeholders together and you try to understand all their business problems and you create a roadmap to solve them.

User Testing 91

User Testing Product Research UX Data Visualization 91

Userpilot

MARCH 27, 2024

In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements. The interface uses subtle design tactics to avoid visual overload, such as differentiating between levels of navigation while maintaining a sense of continuity across the entire user interface.

Feedback Software 105

Feedback Software Research Software Data Visualization Product Research 105

Intercom, Inc.

OCTOBER 3, 2019

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. And then through that, I was asked to come work in-house in the marketing team at a software company.

Onboarding KPIs 143

Onboarding KPIs Research Software Customer Experience Dashboard 143