The Secret PM Handbook

JULY 20, 2018

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. Clever names. Click To Tweet.

Differentiation 170

Differentiation Naming Agile Article 170

Product Innovation Educators

FEBRUARY 7, 2022

The value of patents and trademarks for product managers. Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Summary of some concepts discussed for product managers. [4:48] Patents protect products. What do you need to know about IP?

Artificial Inteligence 93

Artificial Inteligence Product Management Product Manager Differentiation 93

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the thing.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Userpilot

OCTOBER 6, 2022

How can product managers use them to develop their products? A FAB analysis explores the interactions between features, advantages, and benefits of a product. The product’s benefits refer to what the user gains from using it as well as how it’s better than its competitors. Are you ready to jump it?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Product Management University

NOVEMBER 14, 2022

It’s just done in a more coordinated fashion across all products with a much higher relevance factor to each vertical market. In B2B, it’s far more advantageous to market the value of your portfolio, even if customers buy products or modules individually because the relevance factor is higher when it’s industry specific.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” It’s in our name, right?) The first box in the Secret Product Management Framework.

Framework 150

Framework User Testing Product Management Product Manager 150

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. The solution providers that truly have differentiating value built into their products are extremely good at this part.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Product Culture

APRIL 26, 2023

There are lots of ways to hone in on a product vision. One way is a Value Proposition: how a product creates differentiated value for a specific customer segment by addressing their needs, desires, or problems. To create, fill this handy form out and try to make an elevator pitch for your product vision.

Differentiation 52

Differentiation Naming Vision Roadmap 52

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Do you have a name, a logo, and have you thought about brand positioning? A Product Manager? Product Management Do you have a clear vision of the initial application and a plan for sequencing changes after the initial launch? What are your key Startup Metrics ?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Roman Pichler

AUGUST 11, 2020

Additionally, strengthen your ability to guide the stakeholders and dev teams : Increase your referent power and earn people’s trust, strengthen your product management expertise, and lobby for more management support. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp.

Vision 303

Vision User Testing Research Software Product Research 303

The Product Coalition

AUGUST 23, 2023

By the look on the face of the product manager asking me, she didn’t want a canned answer; she was looking for a reason to believe, to rekindle her energy. I knew why the company existed, but I never thought about the purpose behind the product other than the problem it solved for the customer and the value it delivered.

Weak Development Team 129

Weak Development Team Customer Experience Technical Review Customer Feedback 129

The Product Coalition

FEBRUARY 4, 2020

Prioritization and how to do it right remains one of the biggest questions for Product Managers. In our weekly AMA sessions , top Product Managers across the board are asked for how they approach prioritizing features, and how to communicate priorities for stakeholders. A confidence percentage will help you with that.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

The Product Coalition

MARCH 18, 2022

You could have more competition, and the core value prop is not differentiated enough. Your product management focus should include the constant monitoring and managing of those issues. Maybe you’re selling to customers that don’t have an actual need for what you’re offering. Are there capacity or incentive issues?

Customer Experience 189

Customer Experience Onboarding KPIs User Testing Customer Feedback 189

Product Innovation Educators

JUNE 21, 2021

Pipeline, Process, and Practice for Product Managers. This is the Product Mastery Now podcast. For seven years it was called The Everyday Innovator, but I recently changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers love.

Development 95

Development Customer Experience Differentiation Events 95

Mind the Product

JULY 17, 2018

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Can you make it just as cool and differentiated as your product?

User Testing 91

User Testing Product Management Product Manager Product Research 91

Mironov Consulting

AUGUST 29, 2023

Let’s focus on a specific subset of product waste: building capabilities that are readily available from non-competing SaaS vendors – which we could rent at 1-5% of the cost of building them ourselves.  Renting  Renting (licensing) means we can put more of our own effort into market differentiators.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name. They say write what you know. Why wouldn’t the same go for building apps?

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. The leading brand cost about $150.

Artificial Inteligence 108

Artificial Inteligence User Testing Feedback Software Customer Feedback 108

Product Management University

DECEMBER 13, 2019

Before you build products or features or create any positioning, start with the solution — the customer’s definition of what they’re doing, why it’s critical to their business and the obstacles standing in their way. Contact us about a personalized onsite workshop for your products, your markets and your business model.

Research Software 100

Research Software Product Research User Testing Workshop 100

The Product Coalition

DECEMBER 10, 2020

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. While everyone knows his name, his books are hard to read and his ideas ofter misinterpreted.

Differentiation 110

Differentiation Books Strategy Product Strategy 110

The Product Coalition

JANUARY 16, 2022

a non-trivial task for an on-premise product that needed access to the many assets it needed to monitor. Being plug-and-play, or aiming there, was our added value and a differentiator compared to other security products. To see these trade-offs clearly, you can name each phase and chart in each series.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

The Product Coalition

MARCH 7, 2023

Many companies expect product managers, designers and other roles to be able to deliver good user interviews, but the training is often by trial-and-error. I compiled this guide back when I was training product managers on my team to be able to run user interviews. Why does this even matter?

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

The Product Coalition

JULY 13, 2021

You can either have a different channel name or a key-value pair to differentiate. To name a few Market Leaders leverage the Custom Notifications in Android The ‘Inshorts app uses it for better news delivery. Horses for Courses A different notification layout for each content type in the app can work wonders.

Customer Experience 135

Customer Experience User Testing Advertising Differentiation 135

The Product Cafe

MARCH 24, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. This shift from features to benefits makes your product more relatable and attractive to potential users. brings to the table.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. Just to name a few. If you’re a product manager, a goal-driven approach is paramount to delivering solutions that make customers better at what they do.

Marketing 100

Marketing Certifications Differentiation B2B 100

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. According to a study by Airfocus , 21% of product managers believe they don’t have adequate skills, which hampers AI implementation.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Reporting Tools 96

Alchemer Mobile

NOVEMBER 27, 2022

There could be many apps available in the market that resemble your app, so it is critical to differentiate your app from your competitors. . You can augment this short title with nonessential keywords after the name, typically preceded by a dash or vertical bar, to associate your app with select keywords. High download and MAU count.

Research Software 147

Research Software User Testing Download Customer Experience 147

The Product Coalition

MARCH 10, 2023

Others believe that a focus on outcomes will negatively impact their ability to release features [outputs] as quickly as possible, especially since speed to market is still a winning differentiator for businesses — and back and forth the debate goes. ⚫ Outputs have your name on them for all to see. ⚫ Outputs are timely.

Weak Development Team 117

Weak Development Team Reporting Tools Customer Experience Advertising 117

ProductPlan

NOVEMBER 10, 2022

You name it; we probably did it! The common denominator is that we built Fest to meet our employee’s needs, not our own – this may be the primary differentiating factor from other corporate events. We even had a wonderful and insightful keynote presentation from Product Management thought leader, Dan Olsen.

Development 81

Development Customer Experience Events Differentiation 81

Userpilot

JANUARY 26, 2023

What is inclusive product design? Why is it important for product managers ? How can you incorporate it into the product development process? We also look at a few excellent examples of inclusive product design in SaaS. This can be a valuable differentiator that attracts more customers.

Product Research 98

Product Research Feedback Software Research Software User Testing 98

Mind the Product

JULY 16, 2019

” It’s the same principle – if, as a product manager, you spot patterns emerging before everyone else, it’s because you’re not really a part of the team. Or maybe the only person bothered by it is the product manager, in which case, the team will give itself a good mark no further action is needed.

Feedback Software 160

Feedback Software Differentiation Agile Positioning 160

Revulytics

JUNE 8, 2017

Nearly half of those surveyed in a recent Marketo survey named having relevant content for each audience as the biggest challenge to scaling program effectiveness. Our own roles as product managers are becoming increasingly linked with marketing’s successes (and failures). Be a hero to your marketing department.

Data Visualization 73

Data Visualization Analytic Tools Customer Feedback Feedback Software 73

Product Management University

OCTOBER 24, 2017

Consider Each Product a Feature of the Total Solution. Create a two column spreadsheet with the name of each product in the first column and its primary purpose in the second column. Script your pitch according to how each product contributes to the overall value theme.

Certifications 100

Certifications Demo Differentiation B2B 100

Amplitude

MAY 6, 2020

To understand Product Intelligence, we first need to explore our personal relationships to the products we use (and stop using). Today, we—the product-using public—have more choices. We are also more connected—tablets, watches, phones, work laptops, TVs, bikes, consoles, and cars to name a few. It is a team sport. “A

Data Visualization 140

Data Visualization Reporting Tools Analytic Tools User Testing 140

The Product Coalition

JUNE 9, 2023

If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. So some education of your audience is always happening. You need to understand the market and act accordingly.

Education 109

Education Marketing Weak Development Team User Testing 109