The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 113

Education Marketing Weak Development Team User Testing 113

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 145

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The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role.

Strategy 140

Strategy Product Management Product Manager Management 140

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

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Education Marketing User Testing Weak Development Team 114

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both As the VP Product at a startup, I knew I had to work hands-on, and hiring a product manager to take the load off of me would happen only when it became absolutely necessary. both in the short and long term. and during?—?the

Product Management 167

Product Management Product Manager User Testing Weak Development Team 167

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

DECEMBER 11, 2023

Great managers empower their people. Here is what you need to be aware of if you want to keep being a great manager, not just in your head. Here is what you need to be aware of if you want to keep being a great manager, not just in your head. Arik and I have very different approaches to managing the morning routine.

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Management Management Weak Development Team Leadership 78

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

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The Product Coalition

NOVEMBER 23, 2021

Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

Product Management 148

Product Management Product Manager Data Visualization Management 148

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Relationships with customer executives aren’t only critical to customer success managers.

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Customer Experience Product Research Government Leadership 130

The Product Coalition

DECEMBER 11, 2023

Part of your role as a product leader is pure management: management of the execution, and of the people who report to you. It can be quite challenging, both because it is objectively complex and because of time management. In order to succeed, make sure to create the management routines that would help you. Here’s how.

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Product Management University

JUNE 8, 2023

If you’re a customer success manager, it’s a familiar scenario. One of the biggest reasons the account manager role has been expanded and leveled up into the more strategic customer success manager is to focus on exactly that, making sure customers get measurable outcomes from your products and services beyond just the benefit to users.

Customer Feedback 130

Customer Feedback Customer Experience Data Visualization Product Research 130

Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. Product managers often refer to their product vision as “my north star.” Of course, investors will get on board with anything that supports financial growth but product managers don’t work with investors on a daily basis.

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Vision Product Research User Testing Customer Experience 130

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. We’ve scoured the certification landscape.

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The Product Coalition

JULY 25, 2021

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. most of us didn’t start as product managers?—?so

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The Product Coalition

AUGUST 9, 2021

As their managers, we always need to coach our product managers toward their next level. Photo by Jess Bailey on Unsplash I was a manager long before I was a product manager. In one of my roles as an R&D manager, I inherited an employee from one of the other teams on the day I joined. trust me?—?I’ve

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Weak Development Team Product Management Product Manager Management 157

The Product Guy

FEBRUARY 3, 2019

Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. For a great introduction, download Intercom’s Jobs To Be Done eBook. This post is not an overview of the JTBD methodology.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy.

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Onboarding KPIs Analytic Tools Marketing Data Visualization 62

The Product Coalition

FEBRUARY 5, 2021

We’re well overdue a conversation about Product Managers and technical skills. It doesn’t seem to matter how many times the industry tries to reassure newcomers that you don’t need to be a full stack software engineer to be a good Product Manager. SQL : Used for data management and manipulation. Data structures and algorithms.

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Technical Review Product Management Product Manager Software Review 136

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. How big of a potential market has it got?

User Testing 107

User Testing Market Research Product Research Research Software 107

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion. If you are in B2C it’s usually different personas. Ideally, this should be a group exercise. Next week I’ll talk about how to address them.

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Framework Reporting Tools Definition B2C 127

Gainsight

DECEMBER 4, 2023

Your company can focus on one philosophy and see positive changes in everything from marketing to product design to Net Revenue Retention rates. Learn more in our ebook Creating a Company-Wide Culture of Customer Centricity. Their advocacy can impact marketing, sales, as well as product design, and roadmapping.

Healthcare 52

Healthcare Customer Feedback Customer Experience Strategy 52

Userzoom

MAY 12, 2020

In our brand new ebook, How COVID-19 is changing the digital healthcare landscape , UserZoom’s team of digital healthcare solutions experts provide a detailed look into how healthcare organizations are using UX research to rapidly adapt—and continue to hit business goals—during this crisis-driven economy. Download ebook.

Healthcare 95

Healthcare Analytic Tools Research Software User Testing 95

The Product Coalition

FEBRUARY 1, 2021

Product management requires so many diverse skills that most likely your people are more experienced than you at least in some of them. If the people reporting to you know better how to do their job, what is your role as a manager? If they can’t be the professional mentor of the product manager, what is it that they should be doing?

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CTO Coach Reporting Tools CTO Management 97

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. As a product manager or leader, you should always create your own customer advisory board , just less formally.

Framework 107

Framework User Testing Customer Experience Definition 107

Revulytics

NOVEMBER 3, 2017

Customer-obsession demands a deep knowledge of users’ processes, to directly inform product development, guide marketing campaigns and sales engagements, and to use information as a jumping off point to drill deeply into users’ challenges and opportunities.

Analytic Tools 118

Analytic Tools Research Software Customer Experience User Testing 118

The Product Coalition

NOVEMBER 13, 2022

In the effort to create empowered teams, many managers struggle with their role in the process. It requires a different kind of guidance, but your management and leadership are still required nonetheless. If you manage senior people, this is even more true. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Management 78

Management Management Leadership Consulting 78

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? At some point, the results you expected and even produced in the past aren’t replicating.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

The Product Coalition

FEBRUARY 18, 2024

Especially in product management, where authority is limited, you need to act beyond the limits of formality. Photo by Blake Cheek on Unsplash I once coached a very talented senior product manager. Challenge Upwards The CEO, startup founders, or your management chain up to the CEO, have authority over you. Here is how.

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Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

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Onboarding KPIs Customer Experience User Testing Data Visualization 226

The Product Coalition

JULY 2, 2023

I’m sure you know this quote and see it a lot in product management. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies. If you have mediocre marketing and sales people, it wouldn’t work. At Infinify , we made it a point to connect the two.

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User Testing Customer Experience Product Strategy UX 111