The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

The Product Coalition

NOVEMBER 23, 2021

Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

Product Management 145

Product Management Product Manager Data Visualization Management 145

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Great marketing people can’t always market well either.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

JULY 25, 2021

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. The answer is, of course, yes?—?most

Weak Development Team 156

Weak Development Team Product Management Product Manager Outbound 156

The Product Coalition

AUGUST 9, 2021

As their managers, we always need to coach our product managers toward their next level. Photo by Jess Bailey on Unsplash I was a manager long before I was a product manager. In one of my roles as an R&D manager, I inherited an employee from one of the other teams on the day I joined.

Weak Development Team 157

Weak Development Team Product Management Product Manager Management 157

The Product Coalition

FEBRUARY 5, 2021

We’re well overdue a conversation about Product Managers and technical skills. It doesn’t seem to matter how many times the industry tries to reassure newcomers that you don’t need to be a full stack software engineer to be a good Product Manager. SQL : Used for data management and manipulation.

Technical Review 133

Technical Review Product Management Product Manager Software Review 133

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 110

Education Marketing Weak Development Team User Testing 110

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

The Product Guy

FEBRUARY 3, 2019

Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. For a great introduction, download Intercom’s Jobs To Be Done eBook. More About The Product Mentor.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 142

Education Marketing Weak Development Team Advertising 142

Revulytics

NOVEMBER 3, 2017

Customer-obsession demands a deep knowledge of users’ processes, to directly inform product development, guide marketing campaigns and sales engagements, and to use information as a jumping off point to drill deeply into users’ challenges and opportunities.

Analytic Tools 118

Analytic Tools Research Software Customer Experience User Testing 118

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. Let’s get started.

Onboarding KPIs 61

Onboarding KPIs Analytic Tools Marketing Data Visualization 61

ProductPlan

JUNE 16, 2022

In the years leading up to the pandemic, there was already a notable increase in demand for product managers. And as organizations pivoted to digital spaces, this hunger for product management expertise grew ravenous. Organizations across sectors invested much in the way of building out product teams.

Certifications 52

Certifications Product Management Product Manager Product Research 52

Revulytics

OCTOBER 25, 2017

Valdsgaard offers inspiring guidance for product managers – to consider, for a moment, how new technology is fueling our ambitions when it comes to developing and delivering amazing products. We need to point ourselves toward becoming a customer-obsessed product management organization. But do you have insight?

Analytic Tools 113

Analytic Tools Data Visualization Reporting Tools Customer Experience 113

Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important?

Vision 130

Vision Product Research User Testing Customer Experience 130

Product Management University

JUNE 8, 2023

Quantifying customer value can turn the “what have you done for me lately ” question into a productive conversation that results in higher renewal rates and higher sales of add-on products/services. If you’re a customer success manager, it’s a familiar scenario. The time for renewal is fast approaching on one or more accounts.

Customer Feedback 130

Customer Feedback Customer Experience Data Visualization Product Research 130

The Product Coalition

DECEMBER 11, 2023

Part of your role as a product leader is pure management: management of the execution, and of the people who report to you. It can be quite challenging, both because it is objectively complex and because of time management. In order to succeed, make sure to create the management routines that would help you.

Reporting Tools 78

Reporting Tools Management Management Document 78

The Product Coalition

DECEMBER 11, 2023

Great managers empower their people. Here is what you need to be aware of if you want to keep being a great manager, not just in your head. Here is what you need to be aware of if you want to keep being a great manager, not just in your head. Arik and I have very different approaches to managing the morning routine.

Management 78

Management Management Weak Development Team Leadership 78

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Relationships with customer executives aren’t only critical to customer success managers.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Innovation Educators

FEBRUARY 22, 2021

How product managers can work backwards to amazing products. In a few weeks, the name of this podcast will be changing to Product Masters Now. To be a better product manager, it is worthwhile to examine organizations known for their product management capabilities. Amazon is such a company.

Customer Feedback 82

Customer Feedback User Testing Customer Experience Product Management 82

Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. What documentation exists for your product? Review the product roadmap. And where is the product headed? Review them all.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Centercode

SEPTEMBER 3, 2019

Being a product manager means getting asked a lot of questions. Being a great product manager? The desire to know more about your product, your business, and your customers is a unifying trait within the product management field. Lauren Chan Lee, Director of Product Management at Care.com.

User Testing 40

User Testing Product Research Customer Feedback Product Management 40

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers.

Books 80

Books Blog Feedback Software User Testing 80

The Product Coalition

FEBRUARY 1, 2021

Product management requires so many diverse skills that most likely your people are more experienced than you at least in some of them. If the people reporting to you know better how to do their job, what is your role as a manager? It can be a full-blown CPO responsibility or a CTO who runs both product and technology.

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

The Product Coalition

FEBRUARY 18, 2024

Especially in product management, where authority is limited, you need to act beyond the limits of formality. Photo by Blake Cheek on Unsplash I once coached a very talented senior product manager. Challenge Upwards The CEO, startup founders, or your management chain up to the CEO, have authority over you.

Leadership 108

Leadership Presentation Engineering Positioning 108

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. As a product manager or leader, you should always create your own customer advisory board , just less formally.

Framework 105

Framework User Testing Customer Experience Definition 105

The Product Coalition

MARCH 19, 2023

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

User Testing 141

User Testing Framework B2B Document 141

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. But in product management that is never true.

Data Visualization 132

Data Visualization Customer Communications Feedback Software User Testing 132

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion. If you are in B2C it’s usually different personas. Ideally, this should be a group exercise. Next week I’ll talk about how to address them.

Framework 123

Framework Reporting Tools Definition B2C 123

The Product Coalition

JULY 2, 2023

I’m sure you know this quote and see it a lot in product management. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies. If you have mediocre marketing and sales people, it wouldn’t work. Unfortunately, that’s not how it usually works.

User Testing 108

User Testing Customer Experience Product Strategy UX 108

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. Does the need for our product exist?

User Testing 107

User Testing Market Research Product Research Research Software 107

The Product Coalition

NOVEMBER 13, 2022

In the effort to create empowered teams, many managers struggle with their role in the process. It requires a different kind of guidance, but your management and leadership are still required nonetheless. In our effort to build empowered teams, I see many product leaders making the same mistake I did with my daughter and her homework.

Management 78

Management Management Leadership Consulting 78

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. We compiled our best product experience resources from last year, including blogs, ebooks, webinars, and more. Product Adoption.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52