The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

User Testing 125

User Testing Feedback Software Product Research Customer Feedback 125

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

User Testing 139

User Testing Customer Experience Product Research Startups 139

The Product Coalition

JULY 2, 2023

As product leaders you cannot ignore the full customer journey to make sure it makes sense. I’m sure you know this quote and see it a lot in product management. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies.

User Testing 108

User Testing Customer Experience Product Strategy UX 108

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. Its entire architecture was bad.

Framework 105

Framework User Testing Customer Experience Definition 105

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 157

Customer Experience User Testing Customer Feedback Data Visualization 157

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. They named it after the feedback I constantly gave them on their presentations. There are more details to it.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 138

Strategy Product Management Product Manager Management 138

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. But that leads to another problem — how do you know which product to create? How to solve a certain customer problem? Real invention is hard, that’s why real innovation is hard.

Customer Experience 114

Customer Experience User Testing Generative AI Books 114

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. They see it as sales and marketing’s responsibility.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is a special kind of strategy. If you feel it touches marketing and sales, you are right.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 105

Framework Feedback Software User Testing Customer Experience 105

The Product Coalition

MARCH 13, 2022

This might sound counterintuitive, especially with product-led growth (which I’m a big fan of) practically saying the opposite, but bear with me and I’ll explain everything. Your Customers Don’t Want Your Product Of course, eventually, they do. And the customers are left confused. And the customers are left confused.

Feedback Software 154

Feedback Software Demo Data Visualization User Testing 154

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. But in product management that is never true.

Data Visualization 132

Data Visualization Customer Communications Feedback Software User Testing 132

The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. Unfortunately, it’s very common that the management or founding team doesn’t see them eye to eye. about the market, the customers, the product, the business, the plans ahead?

User Testing 156

User Testing Customer Experience Product Research Definition 156

The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Since I’m a business customer of Google, I decided to open a support ticket.

User Testing 111

User Testing Customer Experience Presentation Engineering 111

The Product Coalition

NOVEMBER 23, 2021

Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

Product Management 145

Product Management Product Manager Data Visualization Management 145

The Product Coalition

NOVEMBER 7, 2021

I have seen so many frustrated product leaders facing a similar situation. It can be with your CEO or anyone in the management team, with internal and even external customers, and honestly, with anyone important enough for their opinion to matter and make you change your plans. I’m talking about your customers.

User Testing 135

User Testing Customer Feedback Feedback Software Customer Experience 135

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

User Testing 102

User Testing Workshop B2B Leadership 102

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. I have worked with great technical writers, they weren’t the problem.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Product Led Growth.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

OCTOBER 25, 2021

the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. Last week, one of my customers consulted with me on what is the best metric to trace for the migration from an old system to a new one.

User Testing 164

User Testing Magazine Product Research Research Software 164

The Product Coalition

DECEMBER 11, 2023

Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). That’s why we must take action and test it. But how would marketing and sales know what to work on?

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago. Many blue-ocean startups start here.

Education 110

Education Marketing Weak Development Team User Testing 110

The Product Coalition

MARCH 19, 2023

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

User Testing 141

User Testing Framework B2B Document 141

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. If they do it well they are able to raise money, build the product, and the first customers are coming in. This is usually when they hire a product leader and you join the game.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not.

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Framework Reporting Tools Definition B2C 123

The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. ARR) even if they can’t impact it directly by managing the sales team.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly. Your users’ mailboxes are already flooded with so much mail, it’s *really* hard to get through the noise. How do you use email automation to create value for your user?

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

The Product Coalition

JANUARY 13, 2021

Especially when done as an afterthought - when the product is already in the market?—?it When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time.

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

OCTOBER 30, 2022

Her research and planning are so thorough, that she knows exactly which roads have sunsets you don’t want to miss and which activities happen only on the second Sunday of each third month, which happens to be precisely when she is there. a on Unsplash My mother is the best trip planner I know. The same happens with your roadmap.

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Roadmap Travel User Testing Leadership 115