September, 2018

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Future Founders, Here’s How to Spot and Build in Nonobvious Markets

First Round Review

Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.

Marketing 110
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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. Those who have stood out to me as particularly customer-centric have had two qualities in common. The first quality is about laying foundations and the second is about finishing touches. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software.

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Sprint Planning Tips for Product Owners

Roman Pichler

Come Prepared. Make sure you carry out the necessary prep work prior to the sprint planning meeting. Be clear on what you want the sprint to achieve, ensure that the product backlog is appropriately refined (or groomed) , and have its high-priority items ready. This is necessary for the following two reasons: First, if you start sprint planning without a properly prepared product backlog, you are likely to perform backlog and planning work in a comparatively short, time-boxed meeting.

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Your Teams Don’t Talk with Customers Enough?—?Here is an Easy Fix

Product Management Lessons from the Trenches

Your Teams Don’t Talk with Customers Enough - Here is an Easy Fix Do you ever feel like your teams don’t have the pulse of the market? Like they don’t get enough time with real users/customers? Especially the product and marketing teams focused on building products that people will love and on communicating to customers in a way that will resonate?—?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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6 Steps to Stronger Customer Loyalty

Alchemer Mobile

Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. But one major component holds the key to earning and solidifying customer loyalty: correctly leveraging customer feedback.

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Start Doing These 10 Things Today To Be A Better Product Manager

The Secret PM Handbook

Take Action Today With These Product Management Tips. I love lists, and the Internet loves lists. And I love immediately actionable product management tips that I can start using today to become better at my job. It just so happens that I include tons of immediately actionable guidelines in my articles on this site. There are over 50 at last count. 10 of the most powerful actions you can start doing today to become a better product manager, get your sales people to love you, win more deals, and

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Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, price, or because our literature sucks. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’. Do you see how this thinking takes you exactly nowhere? Bottom Line – It’s like a marriage.

B2B 185
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Product Operations Dashboard

Product Management Lessons from the Trenches

It’s Monday morning and you just launched a marketing campaign to promote a new feature. As the PM, your job is to find out how the campaign is performing, how the feature is working, how users are reacting to the new feature, what impact has the feature had your engagement and business KPIs, etc. You reach out to all department heads and request to get data for your analysis: Marketing team for data on campaign conversion, customer support for data on call volumes, account team for data on cust

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Business Leaders look to Product Culture

bpma ProductHub

By Bruce McCarthy – I was completely wrong about the Business of Software conference.

Events 391
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Scope Creep

The Product Bistro

In my more than two decades of product management experience, with many different engineering and development organizations. Regardless of how great the teams are/were, there are always slips in schedule. I am puzzled by this. Even when with a great team, populated with hugely talented, and highly productive engineers, programs take longer than planned.

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? Those days are over.

Messaging 202
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When Innovation Programs Fail by Brant Cooper

Mind the Product

When Brant Cooper typically speaks to innovation practitioners, he usually tells them to “stop innovating”. He says this because they typically fail to define what they mean by the word innovation. At #mtpcon San Francisco, he helped product practitioners to understand what innovation is, why innovation programs fail, and how we can help to change the conversation.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study]

Product Talk

Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). I’m excited to share another one with you today. This case study is about a team at CarMax that I just finished working with. You’ll see that they already had good discovery skills before I worked with them, and that allowed us to really dive deep into what it means to be a continuous discovery team.

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. We also look at driving more revenue from existing solutions and avoiding reactive product decisions and the relationship between portfolio managers and product managers.

Vision 113
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Product Management: A Field Where There is Great Power in Saying ‘No’

Product Management Unpacked

I sat in a meeting about business strategy recently and one of the pieces of advice I gave the leadership team was that strategy was a lot about deciding what we were not going to do – what we were going to say ‘no’ to. It was actually funny because I said it almost without thinking about it. For me, after nearly three decades of helping employers and as a consultant helping companies on product strategy and strategic issues of all kinds, the ability to focus – and decide what not to do – is ess

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Product Management Transparency

The Product Bistro

Transparency – (noun), an image, text, or positive transparent photograph printed on transparent plastic or glass, able to be viewed using a projector. If you are as old as I am, you remember printing your powerpoint slides to transparency film to be used on an overhead projector during presentations. It was a dark time. However, […].

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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How Custom Bots can reshape your entire sales cycle

Intercom, Inc.

In many ways, how we do business today is a model of efficiency and convenience – people come to our websites and we sell to them. That interaction is increasingly being conducted over live chat , and at Intercom, we strive to make those interactions as personal as possible. As this mode of business has evolved, however, there are two unavoidable facts that we sometimes prefer to ignore.

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Relationship Goals: How to Resolve the Tension Between Product Management and Sales

Mind the Product

Product managers have a unique view on what’s happening across the business, provided the relationships are working well. They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market. Source: Martin Eriksson, Mind the Product.

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Leverage the Product Research Roadmap

The Product Guy

Politics will always be a part of the product manager job. You will need to manage your “reputation” in the organization. You will need to be a peace keeper. You will need to say “maybe later” without making people mad. You will be challenged by other people and you will need to hold your ground while not making people mad. The PM role is one of the hardest roles to do at an “A” level because: It’s a broad role.

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Portfolio Product Manager Responsibilities

Product Management University

To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? There are portfolio product manager roles, but all product managers share responsibilities for the portfolio. There are things you do to your products for purposes of customer retention and then there are things you do to your products in conjunction with other products to form solutions.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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IoT Framework for Product Managers

Daniel Elizalde IoT Blog

In this post, I present an IoT framework to help Product Managers tackle the complexity of IoT products. This framework provides an easy-to-follow structure to uncover requirements at each layer of the IoT stack, including business decisions, technical decisions, and more. Product Management for an Internet of Things product can be very daunting and confusing, even for […].

Framework 117
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UX Observations

The Product Bistro

During a calorie laden splurge for lunch, I stopped in at the local Five Guys franchise. While waiting for my grilled gut-bomb (which was delicious) I watched the Coke Freestyle machine. It was an illuminating experience. The machines weren’t new to me, having seen a couple in the past, I figured out what I wanted, […].

UX 170
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The 3 core skills to master real-time selling

Intercom, Inc.

For a long time, many companies had only one way to capture visitors to their website: contact forms. Lengthy lead forms became the lifeblood of modern customer acquisition. But more and more businesses are starting to ask, why do we make people fill out forms just to talk to us? Why aren’t we trying to connect and speak with them when we have their attention?

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#mtpcon comes to Singapore in 2019!

Mind the Product

Mind the Product started with a simple premise – that by coming together as a community we can all learn from each other, become better product managers, and improve our craft. We started with just 25 people in the back room of a London pub, but have quickly grown that product community to over 155 cities around the world. In 2012 we wanted to connect all those communities and share even bigger lessons, so we started a conference in London.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Building a Product doesn’t Guarantee Success

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. > What is the best career advice you received as you entered product management? To win over my team. When I was first starting out, I had “Steve Jobs Syndrome”. I saw myself as the all-knowing hero who was going to have the best ideas about what to build. This mindset led to a lot of struggles with my development team.

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Three Ways to Get Better At Selling Products You Have

Product Management University

It’s easier to sell products that don’t exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don’t have. Here are three ways to get better at selling products you have and grow revenue faster. Identify the target buyers that benefit most from your current products – as is. Determine the market dynamics that are most influencing those buyers and communicate how your tactical products help them meet the market-imposed strate

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Fundamental Attribution Error: Why You Make Terrible Life Choices

Nir Eyal

There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a full three hours. Fifteen minutes into the movie, the hero and villain are facing off for the first time when a lady bursts into the theater. Trying […]. The post Fundamental Attribution Error: Why You Make Terrible Life Choices appeared first on Nir and Far.

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