September, 2018

Future Founders, Here’s How to Spot and Build in Nonobvious Markets

First Round Review

Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.

10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. Those who have stood out to me as particularly customer-centric have had two qualities in common. The first quality is about laying foundations and the second is about finishing touches.

Sprint Planning Tips for Product Owners

Roman Pichler

Come Prepared. Make sure you carry out the necessary prep work prior to the sprint planning meeting. Be clear on what you want the sprint to achieve, ensure that the product backlog is appropriately refined (or groomed) , and have its high-priority items ready.

Your Teams Don’t Talk with Customers Enough?—?Here is an Easy Fix

Product Management Lessons from the Trenches

Your Teams Don’t Talk with Customers Enough - Here is an Easy Fix Do you ever feel like your teams don’t have the pulse of the market? Like they don’t get enough time with real users/customers?

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Business Leaders look to Product Culture

bpma ProductHub

By Bruce McCarthy – I was completely wrong about the Business of Software conference. Friend and Co-Founder of Sense and Respond Press, Josh Seiden, told me it was great, but when I went the first time last year I think I was expecting an event for the CFOs and financial analysts of large companies all… Product Marketing

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More Trending

The “Miss”

The Product Bistro

Revenues are softening, some long term decline is suddenly accelerating, and you are missing plan. Senior management wants to know why, and – more importantly – what are you doing about it. They point their fingers to Product Management to right the ship. The Problem – Product Management has many tools in its bag that […]. PM Tales product management tales

Fundamental Attribution Error: Why You Make Terrible Life Choices

Nir Eyal

There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a full three hours. Fifteen minutes into the movie, the hero and villain are facing off for the first time when a lady bursts into the theater. Trying […].

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Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, price, or because our literature sucks. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’.

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Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study]

Product Talk

Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). I’m excited to share another one with you today. This case study is about a team at CarMax that I just finished working with.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here. This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C Software

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Product Operations Dashboard

Product Management Lessons from the Trenches

It’s Monday morning and you just launched a marketing campaign to promote a new feature. As the PM, your job is to find out how the campaign is performing, how the feature is working, how users are reacting to the new feature, what impact has the feature had your engagement and business KPIs, etc.

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Scope Creep

The Product Bistro

In my more than two decades of product management experience, with many different engineering and development organizations. Regardless of how great the teams are/were, there are always slips in schedule. I am puzzled by this. Even when with a great team, populated with hugely talented, and highly productive engineers, programs take longer than planned. Perhaps […]. product management

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value.

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Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

When Innovation Programs Fail by Brant Cooper

Mind the Product

When Brant Cooper typically speaks to innovation practitioners, he usually tells them to “stop innovating”. He says this because they typically fail to define what they mean by the word innovation.

How to Recruit Hard to Find Research Respondents

Generation Focus

Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market.

Dealing with Emergency Requests

Under10 Playbook

I’ve written before about what product management is and what it is not. In summary, product management should focus on the needs of the market, not just a single customer—and they should focus primarily on problems, not solutions.

What is the best way to lead a team of product managers?

Spice Catalyst

From our experience, leading the product management function requires the leader to work in 5 areas: People: What competencies does the group need, what competencies does the group already have and which ones need to be hired and/or developed?

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Product Management Transparency

The Product Bistro

Transparency – (noun), an image, text, or positive transparent photograph printed on transparent plastic or glass, able to be viewed using a projector. If you are as old as I am, you remember printing your powerpoint slides to transparency film to be used on an overhead projector during presentations. It was a dark time. However, […]. product management essentials

Three Ways to Get Better At Selling Products You Have

Proficientz – Product Management University

It’s easier to sell products that don’t exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don’t have. Here are three ways to get better at selling products you have and grow revenue faster.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”.

The Value of Pricing Data from Your Distributors

Pragmatic Marketing

You are about to read some details of a project I was part of that collected and analyzed some pricing data from one of our distributors. You may not be able to exactly replicate this, but you can likely do something similar or even much better.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

5 Pricing and Negotiation Hacks

Under10 Playbook

Most pricing challenges are not really about pricing but about discounting. In companies with complex products sold through a direct sales channel, product managers continually fight with the sales team over discounts and other concessions. Here’s the trick: Separate pricing from negotiation.

What are some examples of an inefficient product or product line market strategy or Product/Market Fit?

Spice Catalyst

I recently recorded a Podcast with my guest Raghu Ramanujam where we discussed the “product/market fit” that has become quite popular lately to explain product successes or failures.

UX Observations

The Product Bistro

During a calorie laden splurge for lunch, I stopped in at the local Five Guys franchise. While waiting for my grilled gut-bomb (which was delicious) I watched the Coke Freestyle machine. It was an illuminating experience. The machines weren’t new to me, having seen a couple in the past, I figured out what I wanted, […]. product management Interfaces research UI/UX

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Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

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Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Relationship Goals: How to Resolve the Tension Between Product Management and Sales

Mind the Product

Product managers have a unique view on what’s happening across the business, provided the relationships are working well.

The Value of Pricing Data from Your Distributors

Pragmatic Marketing

You are about to read some details of a project I was part of that collected and analyzed some pricing data from one of our distributors. You may not be able to exactly replicate this, but you can likely do something similar or even much better.

What Can Product Managers Do When Burgers Cost Too Much?

The Accidental Product Manager

How much would you be willing to pay for a burger? Image Credit: Jonathan Harford. Think about it for just a moment: just exactly what goes into making a good hamburger? We’re basically talking about three sets of ingredients: a burger (of course), a bun, and a collection of toppings.