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Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires product strategy. What are your customers’ needs? How do you best solve for these needs? How do you get your team and organization to effectively solve for these needs together. These are all key questions addressed as part of product strategy.
Change aversion is a concept well known to designers and product managers. It’s the negative reaction users have to changes in your product, whether that’s functional changes such as updates to product features, or interface changes such as visual redesigns. History is littered with cautionary tales of introducing change. When Twitter changed its “faves” icon from stars to hearts, users threatened a mass exodus.
I introduced a concept called Product EQ when speaking about managing conflict at work at a recent ProductTank London. It’s a term that focuses on the emotional intelligence / emotional quotient competencies that were introduced by Daniel Goleman and remain essential to our craft such as influencing, teamwork & collaboration, leadership, organizational awareness, and empathy.
Expanding on Episode 166 to cover the full Value Innovation process for product managers. The last interview, episode 166, was a panel discussion with innovators at companies using Value Innovation to discover what customers really want before building a product. The panel participants talked about a 10-step process they used. This discussion provides details for each step as well as where additional resources are found.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. In the Now. > What do you like most about being a product manager? My favorite part of being a Product Manager is seeing a satisfied customer. When I can deliver a product that really means something to someone, and see how it impacts their life, that’s pretty special.
For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? According to an eConsultancy report , for every $92 spent acquiring prospects only $1 is spent converting them. Sure, that dollar could give you returns in spades, but in reality the odds of that are no better than a craps table in Las Vegas.
For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? According to an eConsultancy report , for every $92 spent acquiring prospects only $1 is spent converting them. Sure, that dollar could give you returns in spades, but in reality the odds of that are no better than a craps table in Las Vegas.
Summary: Build better product teams by hiring smart, diverse groups of people, getting out of the way, and focusing your teams on outcomes rather than outputs. It’s not About Products, it’s About People. A lot of people think that product managers need to be experts in technology, user experience and business strategy. However, normally product managers have arrived in their role through just one of these areas of work – and are picking up the others as they go along.
More is better, right? The more stuff your product can do, the more markets and personas you’re satisfying. The more capabilities you have, the fewer reasons for a prospect to say no. The more functionality, the longer people will spend using it. The more things it can do, the more people will pay for it. Well, let’s not get ahead of ourselves… That might hold true for a Swiss Army.
In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Design Sprints”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.
Prior to joining Intercom as a Product Manager, I had never run a structured beta. When it came to finally running my first one, I was surprised to find very little information online that could help me. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Product Management Conferences are a valuable opportunity to get inspiration for your daily work through new input and build a robust network. Both are incredibly important to make progress in your career as a product manager. To help you cut through the noise of all the conferences out there, I put together this comprehensive overview of the most relevant conferences out there.… Continue Reading.
I recently read a write-up of what looked like a very interesting roundtable discussion with product leaders in London. The last of the four topics particularly caught my eye: “how do you increase the commercial acumen of product managers?”. The article suggested that “product people (especially those in Europe) are weak commercially”, which “can lead to bad assumptions, particularly in more complex environments”.
Anne Raimondi has headed up product, marketing and operations at big names throughout tech. This one lesson is at the heart of her approach to leadership.
Sometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food. McDonalds and Weight Watchers are selling wildly different products, but they’re competing for the same customers.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
UX storyboard creation seems like a slightly overlooked design technique. We all know the value of user interviews or personas. We agree that testing is a crucial part of product design. In contrast, people do not commonly use storyboarding, even though it can help in many situations. As a true fan of the technique, I want to walk you through all the whys and hows of UX storyboard creation in this complete guide.
#MusicMonday at ProductTank Oslo saw three speakers address a variety of topics, including disruptive products, experimenting with product teams, and an entrepreneurial journey. Tom-Tom Erik Isaksen , Davide Vitiello and Inge André Sandvik also got together for a panel discussion to explore what makes great product teams. They discussed five key questions:-.
From cryonics to AI to procrastination, Wait But Why's Tim Urban distills and presents the most complex ideas. Here he shares how he makes sense of hard-to-understand concepts so they're rich and resonant for others — an act that every startup leader and team must master over and over again.
As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. Will Larson has managed infrastructure teams for some of the biggest names in software.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
More is better, right? The more stuff your product can do, the more markets and personas you’re satisfying. The more capabilities you have, the fewer reasons for a prospect to say no. The more functionality, the longer people will spend using it. The more things it can do, the more people will pay for it. Well, let’s not get ahead of ourselves… That might hold true for a Swiss Army knife, for most products more does not always equal better.
If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation. Market-driven product companies adopt a “whole is greater than the sum of the parts” approach to create higher value multi-product solutions for named market segments th
Dan Yarmoluk, Director of Business Development for ATEK Access Technologies, shares expert advice on data science considerations for Product Managers. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Dan shares his background and about ATEK. The biggest misconceptions about data science and IoT.
Part of what makes an agile transformation difficult is the cultural change required. That’s what makes an agile transformation a journey. A client said to me, “I want the agile. The agile is good stuff: faster delivery of smaller stuff that we can get revenue for. I want it now. How fast can I get it?” This manager is not stupid. He’s using terms that might sound funny to some of us, “the agile,” but he’s got the right idea.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Have you ever stopped to think about what makes some products successful while others languish in obscurity? What made Orkut fail while Facebook took the world by storm? What made StackExchange such a tremendously popular forum when there are literally thousands of others who have attempted the same thing? As much as we Product Managers […].
Segmenting markets is the most important thing your organization can do because it answers the question, WHO are our target customers? In other words, your market segments are the basis for all critical decisions because they form the common bulls-eye that focuses all product, marketing and sales activities to common customer needs and goals. Market segmentation is especially important when quantifying new product ideas because it doesn’t force you to rely on sales forecasts or sales commi
Dan Yarmoluk, Director of Business Development for ATEK Access Technologies, shares expert advice on data science considerations for Product Managers. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Dan shares his background and about ATEK. The biggest misconceptions about data science and IoT.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
From cryonics to AI to procrastination, Wait But Why's Tim Urban distills and presents the most complex ideas. Here he shares how he makes sense of hard-to-understand concepts so they're rich and resonant for others — an act that every startup leader and team must master over and over again.
This month we're checking back in on Apps for Good , an organization that teaches young students how to build mobile apps and IoT products. Balsamiq provides free licenses to the students to wireframe their products. We first met Apps for Good in 2013 and are delighted to see how much success they've had since then. In 2017, the Apps for Good team from St Marylebone School in London designed an app called Sign Time which won the "People's Choice Award" at the annual competiti
I just read for the first time a Harvard Business Review article, “ Three Rules for Making a Company Truly Great ,” by Michael Raynor and Mumtaz Ahmed (April 2013). The rules come from a statistical analysis of thousands of companies over decades. Here are the three rules as written in the article: 1. Better before cheaper—in other words, compete on differentiators other than price. 2.
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