Sat.Feb 03, 2018 - Fri.Feb 09, 2018

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What Successful Companies Do To Get Better Leads

The Secret PM Handbook

(This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. Read the first post, on the overall topic.). “I Need Better Leads!” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. I’ve heard this a lot from sales teams.

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Want to hire great designers? Start a blog.

Intercom, Inc.

A few years ago I came out of a meeting with my product manager where we talked about the next feature we should build. At the time there was a lot of hype around Foursquare-like location sharing apps. We worked for a social network so we had to build something like that as well. Needless to say, we didn’t have a clear product strategy. To take my mind off things I opened my RSS reader and a post called “ Product strategy means saying no ” caught my eye.

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone. On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.

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The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Watch the Video Product positioning is one of those topics that Tom finds to be highly misunderstood in the marketplace.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Leading Through Shared Goals

Roman Pichler

The Product Leadership Conundrum. As the person in charge of a product, you are responsible for achieving product success. But you can’t accomplish it on your own and rely on the development team and stakeholders. Their contributions are vital to design, implement, provide, and support a successful product. At the same time, you can’t tell the individuals what to do or assign tasks to them, and you are typically not in a position to offer incentives, like a bonus or pay rise.

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Techniques to Help you Build a High-Performing Team

Mind the Product

I think of high-performing teams like a personal best on a run: they don’t happen overnight or by accident, but they’re worth it. As product managers, we’re often on point for building team culture. And we really feel the benefit of it when teams are working well together: a team that can move fast, understand each other and make effective decisions is a team that ships and iterates faster than a team full of people who struggle to understand each other or the outcomes they’re trying to reach.

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When Push Comes to Shove – Picking Your Battles

Clever PM

In many organizations, conflict is part and parcel of the culture — some conflict can be constructive, some destructive, but most of it can just be downright annoying. And, because we often sit right in the middle of all of the random agendas, battles of ego, and emotional storms that can rage throughout the company, […].

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IoT Product Leadership – Episode 01: Cloud Platforms and the IoT Wild West

Daniel Elizalde IoT Blog

Josh Pederson, Director of Product Management at Ayla Networks shares his approach to managing Ayla’s IoT Cloud Platform. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discussed in this episode: Josh shares his background, and how he arrived at where he is today. Josh talks about the Ayla platform […] The post IoT Product Leadership – Episode 01: Cloud Platforms and the IoT Wild West appeared first on TechProductManagement.

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Don’t be afraid to use live chat for sales

Intercom, Inc.

Until relatively recently, salespeople were not too enthusiastic about the idea of using live chat for sales. We saw it as taking away our power to prioritize our time for leads and instead gave that power to whoever happens to be online at that moment. But by using live chat to capture and convert leads, that attitude has begun to change rapidly. Traditional sales teams were often taught to pre-qualify their leads before even talking to them.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Product Warrior Podcast: Janna Bastow Talks the Challenges of Established Products

Mind the Product

This week’s Product Warrior podcast, supported by Mind The Product, centres on the challenge of “adopting” an established product from previous product management. ProdPad and Mind The Product co-founder Janna Bastow explains how existing products in different growth stages come with additional product challenges compared with greenfield products. Such challenges include: Tech debt.

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Four Categories You Need to Nail for Healthy Startup Growth — and Top Tips for How to Do It

First Round Review

Mike Brown managed all facets of Uber's business in Asia for four years as it went from $0 to billions. Here are his key takeaways for early startups to lay the groundwork for healthy growth.

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Awarding The Best Product Person & Tribute!

The Product Guy

Congrats to Melissa Perri, this year’s winner of The Best Product Person… And, thank you to everyone who attended the latest roundtable meet-up of The Product Group with Featured Product, Tribute … And our awesome sponsors who make everything possible…

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IoT Product Leadership – Episode 02: How to Plan for IoT Security

Daniel Elizalde IoT Blog

Paul Jauregui, VP of Marketing at Praetorian shares his perspective on incorporating security into the IoT Product Development Lifecycle. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: Paul shares his background and about Praetorian. Paul talks about the biggest challenges companies face when building IoT products.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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4 Challenges That Get in the Way of Effective Product Leadership

Mind the Product

I recently had the opportunity to attend a roundtable discussion for product leaders in London. Under strict observation of the Chatham House rule , the group picked out a host of themes for discussion, and I’ve chosen the four topics which seemed to resonate universally, along with a selection of the considerations mentioned and the approaches people are taking to tackle them.

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What I Learned about Management and Culture from Growing Uber’s Asia Business from Zero to Billions

First Round Review

For four years, Mike Brown oversaw all aspects of Uber's business in Asia. Now he's sharing what startups can learn from his experience to go big.

Startups 111
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The Power of Discounts

Pragmatic Marketing

I wish everyone made decisions rationally. OK, I’d be happy if I could make decisions rationally. Last night while having dinner with my wife I caught myself being irrational … again. We went to our local sports bar at halftime of the Super Bowl. This is a place we eat all the time. The prices are reasonable enough that I just order what I want, without regard to price.

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Product Management Opportunities in Finance

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Product Warrior Launches First Podcast, Thinking Big and Small With John Cutler

Mind the Product

Product Warrior launches a weekly podcast, supported by Mind The Product, dedicated to supporting product managers in their decision making. The first episode, titled “Thinking big and small”, is out now, featuring guest John Cutler and host Dave Martin, chief product officer at Tes Global. John, a senior product manager and “all-round product junkie”, discusses continuous improvement and explores what improvement means to product managers.

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Healthcare Product Management Trends; Twitter Chat

Good Product Manager

Four Healthcare Product Management Trends for 2018. We work with b-to-b product management teams across many industries at SiriusDecisions, but lately we’ve been with more product management teams in companies that are healthcare-focused (e.g. healthcare information technology, medical devices, health analytics) as well as product management teams that have “horizontal” products (e.g. content management) where the organization is targeting healthcare as a key growth area.

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The 10 Thorniest Problems In Product (And The Solutions That Successful Companies Are Using To…

The Product Coalition

The 10 Thorniest Problems In Product (And The Solutions That Successful Companies Are Using To Tackle Them) As research for my upcoming fourth book, I’ve been interviewing dozens of product leaders and creators. Combined with what we learned from writing Product Leadership the patterns are becoming increasingly obvious: Product teams around the world are all encountering the same handful of problems.

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Cognitive Psychology in UX – How to Use Your Short Term Memory

UX Studio

Imagine you didn’t have memories. Maybe you suffer from a mixed type of amnesia. You are living in the here and now. You can learn procedures and motor skills. You are cognitively intact so maybe you can still remember facts like the capital of the UK or your address but not your story or not even what happened two seconds ago. Being limited to the present makes people unviable.

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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Large Language Models (LLMs) such as ChatGPT offer unprecedented potential for complex enterprise applications. However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs. Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy fo

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26.2 Reasons Why Talking to Users Is Like Exercising

UserInterviews

Our very own VP of product, John-Henry Forster, shares his love of running and interviewing users, and what the two have in common.

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Healthcare Product Management Trends; Twitter Chat

Good Product Manager

Four Healthcare Product Management Trends for 2018. We work with b-to-b product management teams across many industries at SiriusDecisions, but lately we’ve been with more product management teams in companies that are healthcare-focused (e.g. healthcare information technology, medical devices, health analytics) as well as product management teams that have “horizontal” products (e.g. content management) where the organization is targeting healthcare as a key growth area.

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Must-have Tax Preparation Checklist For Your Business

The Product Coalition

Must-have Tax Preparation Checklist For Your Business Hey! Corporate tax experts here telling you how to save your business time and money as you prepare for tax season. Seriously, please listen! It’s time to change your bad tax season habits Every year, the same thing happens as tax season looms: we get a bunch of last minute, frantic clients freaking out about getting their taxes paid on time.

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Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Is Offering Private Label Brands A Good Move For Amazon? Image Credit: Cliff Cooper. By now we all know Amazon as the gigantic online store that sells just about everything. However, what a lot of us may not realize is that, depending on where you live, Amazon has expanded their product development definition to sell food. Lots of food. The product managers over at Amazon are under pressure to make more money all the time and it turns out that selling food does not leave a lot of room for findin

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your