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Try a Semantic Approach to Naming GitHub Repositories

Modus Create

As part of a recent customer engagement, we were tasked with defining a naming convention for GitHub repositories. Up to this point, each project team had used whatever convention (or none) they liked to define the repository name, leading to a situation where there was a lack of consistency across the GitHub organization. Consistent.

Naming 105
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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Value Engineering and Build vs. Rent

Mironov Consulting

 And calling out the need for some honest discovery before we embark on major engineering efforts. This would seem obvious, but every week I discover another engineering/product organization building generic software in-house that’s not strategic to their core business.   " issues.  CRMs

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Who is Eric Ries: Background, Books, Webinars, and More

Userpilot

Eric Ries is a name synonymous with innovation and startup success. After studying at Yale University, Eric began his career as a Senior Software Engineer at There.com. Userpilot is an all-in-one solution that helps companies (startups and large enterprises alike) adopt the Lean Startup methodology.

Webinar 105
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How Can CRM Marketing Help Predict A Customer’s Needs?

The Product Coalition

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Why do enterprises need to predict customer behavior? So, how can CRM marketing help you achieve this elusive power of prediction? What is customer behavior prediction?

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Given that we have finite engineering and product resources, what is the path forward?” If you have an SMB or enterprise sales motion, deal win rates are another vital indicator. Product and Engineering Team Churn Product teams are usually relatively small at this stage. What would that balance look like?

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A Day in the Life of a Product Manager: Consumer and Enterprise

PMLesson's Ace the PM Interview

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. In the define stage, you are planning the MVP by sharing your vision with your engineering and product design counterparts. A day in the life of Kevin Wei, an enterprise product manager.