Mind the Product

AUGUST 24, 2017

I showcase how I’ve helped enterprises rekindle their capability and culture of experimentation and learning. One of the first exercises I run with executive teams is mapping their business portfolio to visualize current work in progress and how it aligns to the overall business strategy. What are the key aspects to consider?

Enterprise 162

Enterprise Strategy Product Marketing Marketing 162

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. Next in the pre-release stage, you are helping to prepare marketing materials and user-facing documentation so your product is successful upon release. A day in the life of Kevin Wei, an enterprise product manager.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

The Product Coalition

SEPTEMBER 7, 2023

It is also good exercise when you live near a mountain. Often, terms like ‘business’ context or ‘market’ context get thrown around. And this is where most products break — enterprise and consumer, professional and personal. Back to India — As Uber entered markets like India, the company faced new challenges. Yes and no.

User Testing 101

User Testing Development Product Research Feedback Software 101

The Product Coalition

FEBRUARY 1, 2021

There’s going to be a lot of designers, marketers, and product managers reading this and thinking to themselves, ‘what the hell is he talking about?’, No, but my own experience and the evidence elsewhere in the market has shown it tends to lead to better outcomes. The market is not standing still. Change is the only constant.

Customer Experience 157

Customer Experience Data Visualization Product Research User Testing 157

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Product Management Lessons from the Trenches

JULY 24, 2018

Focusing on what matters most and why is a critical key to success for any business/product and this intense focus is ever more important in a startup with limited resources and where time to market is a matter of life and death for the company. I think you get the point of this exercise.

Data Visualization 150

Data Visualization Analytic Tools Customer Experience Download 150

The Product Guy

APRIL 9, 2019

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. Overall, some valuable lessons captured from this exercise, “How does this strategy framing help translate into actions?”. Make a list of the scope and the challenges to your product.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Lenny Rachitsky

FEBRUARY 20, 2024

In the public markets, there’s a growing separation between companies betting heavily on AI and those that aren’t. ” — Quintin Au , growth marketing manager at Spotify 7. ↳ Find compelling customer testimonials for marketing materials. It provides a lot of autonomy for my marketing team.

Data Visualization 131

Data Visualization ChatGPT Reporting Tools User Testing 131

ProductPlan

FEBRUARY 1, 2023

But for enterprise product teams, the most common area where that opportunity and reality clash is roadmapping. While common processes and templates should be the lifeblood of any effective enterprise operation, 50% of large product teams (those with 50+ members) cite keeping roadmaps and processes consistent as their top growing pain.

Roadmap 52

Roadmap Feedback Software Research Software Product Research 52

Modus Create

SEPTEMBER 16, 2022

Without humans using this system to do real things , administering it is purely an academic exercise. If an application happens to use the word “enterprise” in their marketing… they often are not. Focusing on one area of an organization is not equal to the enterprise.

Customer Experience 98

Customer Experience Enterprise Definition Data Visualization 98

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . Better Products.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

ProductPlan

MARCH 4, 2022

Creating a user persona is not a set-it-and-forget-it exercise. Is your marketing team creating educational content for the market—webinars, how-to videos—to make your app seem less intimidating to new users? Your enterprise customers’ priorities have changed. Users’ needs change. Their companies’ priorities evolve.

Customer Experience 84

Customer Experience Customer Feedback User Testing Feedback Software 84

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

The Product Bistro

DECEMBER 11, 2018

I will be joining Open Text, a leader in Enterprise Content Management as the Senior Product Line Manager for the RightFax product line. Market survey work with the Nanobio team, working on the nanomaterials characterization. SP9900 – Market validation. this time in conjunction with the 2006 Strategic Thinking exercise.

Sales Training 195

Sales Training Travel Customer Experience Messaging 195

The Product Coalition

JUNE 14, 2020

To start this exercise, I didn’t worry about if we would have money and people to make it happen. You don’t have to be attached to a particular tool, but I used Miro to help to do that for this exercise. You’ll not always have all the developers, all the designers, all the marketing, and so on. Better Products.

Vision 82

Vision User Testing Onboarding KPIs Product Research 82

ProductPlan

MARCH 2, 2022

The marketing department. Imagine the product team receiving an enterprise customer’s request to improve the app’s data visualization. They will want to research competitive apps to learn if data visualization makes those products more valuable to the market. Where Do Idea Backlog Items Come from? Developers.

Data Visualization 82

Data Visualization Research Software Reporting Tools User Testing 82

Reveal

SEPTEMBER 2, 2022

Specifically, sales analytic systems provide functionality that supports discovery, diagnostic and predictive exercises that enable the manipulation of parameters, measures, dimensions or figures as part of an analytic or planning exercise.”. Sales analytics is divided into four categories: Descriptive sales analytics ( what happened?

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Artificial Inteligence 52

Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation? Discovery of problems.

White Paper 124

White Paper Analytic Tools Technical Review Data Visualization 124

Userpilot

OCTOBER 1, 2021

But with such a saturated market, which tool should you choose? Building an onboarding flow yourself from scratch is an exercise in futility. " That translates into more product experiments , and a more empowered product marketing team overall. This article is here to help you answer that question. Genuinely code-free.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

JUNE 19, 2023

To get the most value from this exercise, you should start testing early, continually analyze what you’re finding out, and iterate your way to success. We’re going to explore a couple of the best universal analytics tools available on the market. The other plans, Growth and Enterprise , have completely bespoke pricing.

Data Visualization 97

Data Visualization Analytic Tools User Testing Customer Experience 97

Userpilot

APRIL 10, 2021

Customer segmentation is a classic marketing concept for good reason. Customer Segmentation is when businesses divide customers into groups according to common characteristics, in order to create better product experiences and more effective market positioning. Source: me.me. A good customer analytics tool helps a lot with this.

Analytic Tools 98

Analytic Tools Customer Experience Research Software User Testing 98

UserVoice

JULY 31, 2017

By taking ownership of the exercise, you’re acknowledging that you value their input, plus it gives you the opportunity to formulate a well-constructed case against their request vs. a shoot-from-the-hip no-go response. identifying other potential customers interested in the same thing).

Customer Experience 201

Customer Experience User Testing Weak Development Team Data Visualization 201

Modus Create

OCTOBER 6, 2020

For example, we might feel that there is a strong correlation between completing an exercise in the app and becoming a paying subscriber – so we can optimize to exercise completion and assume that revenue will follow. You can revisit A/B experimentation once the market changes or your product changes enough to warrant it.

User Testing 96

User Testing Product Research Testing Customer Experience 96

Pragmatic Marketing

JANUARY 10, 2017

Collaboration Exercises. A great way to get members contributing and collaborating—and physically moving about—is by conducting collaboration exercises in which they engage with each other on shared industry challenges and potential solutions. and abroad.

User Testing 70

User Testing Customer Feedback Feedback Software Customer Experience 70

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Market research.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Coalition

MARCH 15, 2020

A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. The question remains whether you are in a market that requires you to tightly integrate your strategic design.

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

The Product Coalition

FEBRUARY 5, 2021

His topic of choice was how to make the existing technology for detecting solids within a fluid provide the same (or better) results at a lower production cost than the market offerings at the time. He didn’t realize this at the time, but he was actually exercising a product manager mindset for the first time.

Research Software 157

Research Software Analytic Tools Product Management Product Manager 157

Tyner Blain

AUGUST 10, 2023

Every company competes in a dynamic market. Lack of Purpose I’ve spent several years doing organizational transformation work for large enterprises. The recurring planning events are exclusively and myopically a recurring logistics exercise of allocating available capacity towards building the next set of things.

Systems Review 52

Systems Review Customer Experience Software Review Weak Development Team 52

BrainMates

DECEMBER 7, 2021

It would be a curious exercise to check back next year and see if that continues to hold true. The traditional approach of recalibrating base salaries to changing market conditions, increasing performance incentives, and adding retention bonuses is now considered table stakes and simply not enough. At least not yet.

Software Review 52

Software Review Technical Review Systems Review Customer Experience 52

Pragmatic Marketing

AUGUST 20, 2019

In fact, the survey found that 68% of companies find red-team exercises more effective than blue-team testing, and more companies are practicing red over blue. More than one-third of security professionals’ defensive blue teams fail to catch offensive red team attacks, according to a study from cybersecurity company Exabeam.

Data Visualization 70

Data Visualization User Testing Product Research Reporting Tools 70

Userpilot

JULY 2, 2022

The industry average for trial conversions is 25% but aim for a higher conversion rate, especially if you’ve been in the market for a while. You may want to give a longer time frame if your product takes more time to set up, or you’re running an enterprise SaaS that needs management buy-in.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

The Product Coalition

MARCH 29, 2018

This exercise and the decisions you make to remedy any problems will help your teams, customers and company become more successful. Work with product marketing to craft and validate. Create short feedback loops with sales when you test pricing in the market. No identifiable need in market or solution doesn’t match market need.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Mind the Product

APRIL 3, 2020

From choosing the seat that gives us the greatest feeling of power in a meeting to breathing exercises and how to imbue everyday items with feelings of confidence. Barry O’Reilly , author of Unlearn & Lean Enterprise , began by addressing the disruption we’re all facing today. It’s a team sport.”

Product Research 194

Product Research Customer Experience Events User Testing 194

Gainsight

SEPTEMBER 13, 2019

Long gone are the days when sales-led or marketing-led growth reigned supreme. Catch Travis onstage at Product Marketing Summit in San Francisco where he’ll continue the discussion on product-led growth. This Q&A is an excerpt from our webinar, Ask an Expert Q&A: How to Build Products That Drive Growth.

Analytic Tools 65

Analytic Tools Feedback Software User Testing Customer Experience 65

The Product Guy

DECEMBER 4, 2017

They may be the marketing and sales team, the technical supports team, or even your boss’s boss. However, this exercise is truly vital in figuring out every stakeholder that could impact the project, how the product backlog must be prioritized, or even highlight the people that we must keep in mind as we execute the project.

Roadmap 100

Roadmap Feedback Software Reporting Tools Seminar 100

The Product Guy

AUGUST 1, 2017

We started by defining the objectives I wanted to achieve over the course of my 6 months in the product mentor program, an important exercise at the beginning of any mentor partnership. This is a relative quick exercise and the matrix can be adjusted over time. Restructuring the Team. Restructuring the Team. Better Decisions.

Leadership 99

Leadership Product Management Product Manager Product Research 99