Intercom, Inc.
JUNE 1, 2018
The most important tasks for any early stage startup are to write code and talk to users. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. Founding a startup is a lot like this. I didn’t have a perfectly mapped out startup marketing strategy. Absolutely not.
Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Talk
JANUARY 17, 2024
Sometimes they’re dissatisfied with what’s available on the market and think they can do better. This means that even when startup founders are motivated to test their ideas, they are more likely to notice the evidence that suggests their idea is fantastic and miss the evidence that suggests their idea is flawed.
Userpilot
MAY 13, 2024
Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. That, in turn, helps optimize your marketing strategies and budget allocation.
Intercom, Inc.
JUNE 13, 2018
Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. But that misses a few important qualities that only live events can offer. To do that, it’s not enough to replicate textbook marketing strategies. Events rely on difference. Staging events to remember.
Product Management Lessons from the Trenches
AUGUST 21, 2018
Finding Your Product’s Critical Event(s) By now you have most likely heard the phrase “build it, they will come”. Before we talk about our experience building a dashboard (in an upcoming post), it’s good to have a primer on one key metric that is often referred to as a critical event. Steps to finding your critical event?
Userpilot
FEBRUARY 26, 2024
Looking for an effective event tracking tool and wondering if Userpilot is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userpilot is the ideal choice for your event tracking needs. Let’s get started! Ready to see Userpilot in action?
Expert insights. Personalized for you.
201 
Let's personalize your content