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A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. His LAUNCH Code framework offers a practical approach to product launch management that any organization can implement.
He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. For example, his business unit needed to coordinate holidays across three regions: Sweden, Taiwan, and Japan.
The Triple Diamond Framework Components To address this challenge, Mike introduced the Triple Diamond Decision Framework, a structured approach that helps teams look ahead while making concrete decisions. By the time we launch, the market may have moved on from the problem we originally set out to solve.
Whether you’re just starting with OKRs or looking to improve your existing implementation, this comprehensive guide will help you create an effective OKR framework that drives real results. The key to success lies in focusing on measurable outcomes, maintaining transparency, and avoiding the temptation to create too many OKRs.
“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.
One way to achieve this is to use Non-Violent Communication (NVC), a conflict resolution framework developed by Marshall Rosenberg. The Non-Violent Communication framework might be simple, but it can be hard to put in practice. Don’t label the other person, for example, as difficult, mean, bad, or selfish. 6] How do you feel?
To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. The Product Impact Framework felt like a natural progression from features to outcome.
Known for her surgical writing style and no-BS frameworks, Wes returns to the pod to deliver a tactical master class on becoming a sharper, more persuasive communicator—at work, in meetings, and across your career. Even executives who seem rushed need 30 to 60 seconds of context for why this matters now.
This example demonstrates how to balance different business needs when exploring a new product idea. The methods and frameworks we discussed can help product leaders work through strategic challenges more effectively. Remember that improving how you make strategic decisions takes time and practice.
Join Jason Tanner, CEO of Applied Frameworks, as he reviews a range of frameworks and practices to construct a clear, compelling product strategy connected to the business model for the product. Apply frameworks to define product strategy. Integrate product strategy with the business model of the product.
We use UXDAs Digital Experience Branding Framework to help ambitious financial institutions build strong, future-ready digitalbrands. Is it possible to combine all these elements into a clear and straightforward framework? How can financial brands meet these expectations? Below, we will tell youhow. billion in annualrevenue.
To avoid this outcome, we apply a simple three-part framework before we start exploring solutions. Our simple team alignment framework . Here are examples of a couple of different combinations. Example 1: Inbox 2. Example 2: WhatsApp integration. Our team aligns on three points: Innovation . Investment .
I recently came across the SPICEY framework by YouTube creator and author Nisha Vora. Nisha uses this framework as a way to think about changing your eating habits, but I quickly realized it can apply to continuous discovery habits, too. I see too many teams try to do this perfectly, and then they do nothing.
How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so.
For example, when a citizen fills out an online application to renew their driving license, the application is reviewed by an agent or case officer who processes it further. This is an example of a frontstage participant directly interacting with the citizen. These partners play crucial roles in the success of the project.
Nishant’s research-backed framework of 19 key activities provides clarity for product managers struggling to define their roles and responsibilities. Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.
Instead of advocating for feature-rich products or complex innovation frameworks, she emphasized the power of solving one problem exceptionally. Consider Anya’s example of having customer service representatives purposefully engage with users to gather product development insights.
Here are four examples: Joe, the sales rep, has promised a feature to an important customer without first talking to you—the person in charge of the product. The following sections explain how you can apply the framework. You might say, for example: Hi Joe, it’s been a while. You can download the infographic by clicking on it.
For example, the marketer must be able to create the right marketing strategy for the product. The specific tasks the coach should carry out include helping the team members collaborate, for example, by using a Kanban board, facilitating meetings, and removing blockers and impediments. [2] This shows how important the role is.
You’ll find a collection of battle-tested prompts, real-world examples, and a step-by-step guide you can put into practice immediately. For example, it took me 10 minutes to build this 2-D tank game (with an AI opponent included), merely using this series of prompts: “Build a 2d tank game with an AI opponent.”
Teeba shared how she applied continuous discovery ideas and frameworks to her job search. Let’s take a closer look at a few specific examples of how she defined outcomes for the companies she was interviewing with. Example 1: A B2C tax software platform One company Teeba interviewed with was a B2C tax software platform.
So I’ve been on the hunt for a framework that actually helps you measure and increase your velocity. Core 4 pulls everything they’ve learned from working with thousands of teams into a single unified developer productivity framework. Still, even with these useful frameworks, many organizations feel lost. .”
The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. For example, if for most of your customer profiles there is a problem with value perception, it means that as a company you are not very good at communicating the value in a way that speaks to your customers.
A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning.
In this Patreon-exclusive article , part of our Roadmap to Mastery series, we explore: Why these challenges are difficult even for seasoned PMs Practical frameworks to approach them with confidence A case study where structured planning improved both collaboration and customer satisfaction What Youll Learn: How to push back without damaging trust Techniques (..)
A framework for product managers to dig deep into their customers’ needs. 10:08] What’s an example of Jobs-to-be-Done? Jobs-to-be-Done is a framework for understanding how and why people choose products. A framework for product managers to dig deep into their customers’ needs.
Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. As you can see in the example I shared above, different customer profiles likely have different needs. For example, when companies say that they want to start selling to enterprises, everybody nods.
Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.
and what are you up to — let’s take work for example, you could be interested in working alone and enjoying a high-quality focus time, playing background music for the reception desk, or fun music for a happy hour. As you can see from the example above, it’s easier said than done. For example, I’m a paying user of Spotify.
Example: I am a product manager trying to gather data from different departments, but I cant access it quickly because the system is slow, which makes me feel frustrated and unproductive. Ready to put these frameworks into action? Trying to… (What goal is the user trying to achieve?) But… (What is stopping them?)
Product-as-Channel Environment Traditional businesses with digital components Product serves as one of multiple channels Need to align with broader business strategies For example, Francesca contrasted a digital marketplace with a luxury retailer like Gucci. Focus on facilitating good decisions rather than making all decisions 3.
For example, you could be a product and a feature owner on a larger product, or you could be a portfolio owner and at the same time, manage one of the products in the portfolio, assuming that this neither leads to biased product decisions nor sacrifices sustainable pace. For example, I am writing this article using Microsoft Word.
To make these recommendations more concrete, let’s look at an example. To do this, let’s take a look at my product strategy framework shown below. You can learn more about the framework by reading the article My Product Strategy Model. What are the business goals? How Does the Strategy Relate to the Vision and Roadmap?
Instead, they provide a product portfolio, think of Microsoft Office/365 as an example. Let’s take Microsoft as an example again. To clearly distinguish, capture, and align the different strategies, you’ll benefit from using a framework. Let’s take a closer look at the framework, which is shown in Figure 1.
Scrum is a popular agile framework. That’s understandable, as the framework is focused on the development of complex products. You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Listen to this article: [link]. Why the Scrum Team is Not Enough.
Some examples: Optimizing operations: AI can streamline workflows, predict bottlenecks, and cut inefficiencies. The NextSteps So if youre running a startup and want to use AI effectively, heres a simple framework to getstarted: Start with the business objective. These startups are missing how AI can be a real multiplier.
What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This framework has five key steps: Step Description 1.
To ensure that I’m moving forward, even in the face of falling into a routine I look to applying the impact-outcome-output framework not only to the products that I work for but to my career and life as well. . How do I know that I haven’t found my comfortable niche and I’ve stopped growing as a product manager?
Unpacking the BRIDGeS framework for product managers Today we are talking about strategic product planning, which involves decision-making, problem-solving, feature prioritization, and product vision creation. 18:31] What framework do you use for executing your product plan? Our guest is Yaroslav Lazor, Founder and CEO of Railsware.
The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. With the scale in place, ask the players to express their agreement, for example, by dot-voting. You can download the framework by clicking on the image.)
Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. Example: AllTrails In 2022, after maintaining its price for years, AllTrails conducted Van Westendorp and conjoint analyses that indicated it should increase its U.S.
What’s an example of a successful innovation lab? One of my favorite examples of a successful innovation lab is at Intuit. 30:23] What are some examples of successfully starting agreements? Step by step we built up our framework, finally presenting how the entire innovation framework aligned with their criteria.
Trying to build the right thing without a solid discovery framework is like setting off on a road trip without a map or destination. Whether you’re in product, UX, or strategy, this is your blueprint for a discovery framework that actually moves the needle by connecting user insight to the metrics that drive revenue.
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