Remove Examples Remove Marketing Remove Transportation
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393: Tech-driven vs. market-driven innovation – with John Cooley, PhD

Product Innovation Educators

Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. 3:21] How do you view the value of pure research and market-driven research? We look for sensors to sense the market need.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Specifically, we will learn about a 7-part framework for marketing communications. Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. 17:48] How do we apply these story elements to marketing?

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism.

Travel 261
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What is Good Product Strategy?

Melissa Perri

To create a front of the funnel website that markets to our target users and converts them.” This one is the hardest for me to personally wrap my head around, but check out the example below for some clarity. This is best explained through an example, so we’re going to use Uber. The rest I am improvising for the example.

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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. Marketing was pushing what we gave them, and we hadn’t built something worthwhile. You’re rethinking transportation itself using physics as your guide. Hello, hoverboards.

Roadmap 110
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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%.

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Q&A with Digital Transformation Experts: Liz Jensen from Visa

Alchemer Mobile

But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. Prior to her time in fintech, she founded two connected car startups focused on car app development and the future of transportation.