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Deep dive: How to position your product

Mind the Product

The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. Enter product positioning a concept Read more » The post Deep dive: How to position your product appeared first on Mind the Product.

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How to Leverage Conflict in Product Management

Roman Pichler

It puts you in the position to make a request and address the root cause of the conflict. Additionally, use positive language and communicate the outcome you’d like to achieve. 4] The advice below is based on my book How to Lead in Product Management. You start by sharing each other’s perspectives. 5] Bruce Patton et al.

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Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

In this post, we’ll look at the nuances of the product manager career path and how to stand out in your role so you can advance in your field. How will they measure success? How to Advance as a Product Manager A career in product management has a great growth trajectory, versatility, and opportunity. What’s stopping them now?

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. All eyes are on you to make an impact — fast. That’s where your data comes in.

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How to Overcome 6 Key Product Leadership Challenges

Roman Pichler

You consequently don’t have any transactional power : You cannot tell people what to do; you cannot assign tasks to them; and you are typically not in a position to offer a bonus, pay raise, or other incentives. As you probably know, an agile dev team is self-organising; the team members decide how to do the work and how to collaborate.

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How to Overcome 6 Key Product Leadership Challenges

Roman Pichler

You consequently don’t have any transactional power : You cannot tell people what to do; you cannot assign tasks to them; and you are typically not in a position to offer a bonus, pay raise, or other incentives. As you probably know, an agile dev team is self-organising; the team members decide how to do the work and how to collaborate.

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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.

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The ABC’s of Recruiting for Gen Z

With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

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Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.

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Positioning Your Community: How to Find and Deliver Your Community's Unique Value

Speaker: Richard Millington, the Founder of FeverBee

Every community has one, but many are either unaware of what it might be, or how to deliver on it. If you are aware of your unique value, are you positioning this to reach the full potential of your community? How to evaluate and compare your community's unique value with your competitors. Why is this a problem?

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.

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How To Get Promoted In Product Management

Speaker: John Mansour

We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities.

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How to Get Promoted – Climbing the Product Management Ranks

Download this report to: Discover which skills prepare you most for a promotion and how to improve those skills. Understand how you can better stand out against your peers when seeking a senior position or higher. When preparing for promotion, not all skills are created equal.