Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Proficientz – Product Management University

Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 2 of 7: Creating Headlines That Hook.

Product Positioning Tip 5 of 7: Include Emotion

Proficientz – Product Management University

The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions.

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Product Positioning Tip 7 of 7: Making Product Deficiencies No So Deficient

Proficientz – Product Management University

But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. That’s the beauty of positioning solutions.

Product Positioning Tip 2 of 7: Creating Headlines That Hook

Proficientz – Product Management University

Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 2 of 7: Creating Headlines That Hook appeared first on Proficientz. Web pages, literature, booth signage, presentations, email campaigns and the list goes on.

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Proficientz – Product Management University

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers. Once you have those, add a few scenarios that reinforce each value theme ( see tip #3 ) and you have a value story that’s clear, strong and simple but still conversational.

Is It Easier to Position Products You Haven’t Built Yet?

Proficientz – Product Management University

People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds.

Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds

Proficientz – Product Management University

Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Sign up for The Art & Science of Positioning Solutions. Someone walks into your booth at a tradeshow and asks you for an overview of Product X.

Persuasion Tips: Have A Goal

The Secret PM Handbook

This article is a follow-on to my overview article on persuasion tips for product managers.). The goal can be positive or negative, and you can have more than one. The post Persuasion Tips: Have A Goal appeared first on The Secret Product Manager Handbook.

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Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement.

Product Discovery Tips

Roman Pichler

If you can’t confidently state why people are going to use your product, who those individuals are, what makes your product stand out from the crowd, and why it’s worthwhile for your business to develop and provide the product, then you are not in a position to develop the actual solution.

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Tips for Effective Product Strategy Reviews

Roman Pichler

Does the data show positive, flat, or negative trends? The post Tips for Effective Product Strategy Reviews appeared first on Roman Pichler. Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change.

Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. So, let’s talk about a few tips you can take some action on right away. Persuasion Tips.

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. Product Backlog Management: 10 Tips for Optimization. To help get you prepped for this, check out our essential tips on people skills for product owners.

Tips for Rewriting a Digital Product

Roman Pichler

You should now be in a good position to stock the product backlog and create the right user stories. The post Tips for Rewriting a Digital Product appeared first on Roman Pichler. See the Rewriting Effort as an Opportunity to Innovate.

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Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Tip #1: Don’t Rush. Tip #2: Do One Thing at a Time. Tip #3: Take Proper Breaks. Tip #4: Keep an Open Mind. Tip #5: Be Positive. Developing a positive attitude will increase your wellbeing and make you an even more likeable person. Tip #6: Meditate.

Top Tips for Negotiating With Stakeholders

Mind the Product

Here are a few of my favourite tips for negotiating with stakeholders for you to immediately go and try out. Ultimately, you’re always in a weaker position if you’ve not prepared the ground for what you hope to achieve. Justify Your Position.

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Product Management Tips for Data Science Projects

Mironov Consulting

So here are a few tips for product managers who may be pulling data science – and data scientists – into our product processes.

Working across land and sea: Tips for remote communication

Inside Intercom

Here are three tips – A.C.E. A ssume positive intent. The post Working across land and sea: Tips for remote communication appeared first on Inside Intercom. For remote workers, live chat is the simplest option for communication.

Practical Tips for Working in Distributed Product Teams

Mind the Product

The interviewee can then provide direct input on whether a sticky represents a positive or a negative part of the usage and provide more details about its order. These tips aim to give you a head start for managing a successful remote product team. The post Practical Tips for Working in Distributed Product Teams appeared first on Mind the Product.

37 Roadmap Tips to Align Stakeholders

ProductPlan

Still, with these roadmap tips to align stakeholders, any product manager can confidently check all the boxes required to build roadmap consensus. Roadmap Tips to Align Stakeholders Part 1: Start from the Top. Roadmap Tips to Align Stakeholders Part 2: Read the Room.

10 Tips For Operating A Virtual Customer Success Organization

Gainsight

What positives are coming from work-from-home, if that’s new for you? Use modern online meeting tips. The post 10 Tips For Operating A Virtual Customer Success Organization appeared first on Customer Success Software | Gainsight. Do you remember New Year’s Eve? I do.

“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

b) not driving proactive strategic activities that positively impact your company and your customers. ” – Tips to Explain the Product Manager Role appeared first on 280 Group. “What Do You Do Again?” ” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management is that co-workers and other departments in your organization don’t know what a Product Manager does.

9 tips from TED speakers on successful product management

Mind the Product

Sinek posits that what makes a company a cut above the rest is that it builds its business from the core out to the outer layer. These tips can drive you to create more value despite limited resources. Being a product manager is not easy.

5 Tips for Product Managers Who Want to Influence Quickly

Mind the Product

Here are five tips for product managers who want to influence quickly. Example: Since we know Sean’s anticipated challenge, the product manager can position Sean to be better seen. With custom communication, Sean’s frustrations are avoided because he knows you are positioning him as a candidate for promotion. The post 5 Tips for Product Managers Who Want to Influence Quickly appeared first on Mind the Product. Today, attention is our new currency.

5 Tips To Be An Effective CSM Leader In Difficult Times

Gainsight

Here are five tips on how to lead your team in difficult times. Positive reinforcement. — I hope some of these tips resonated with you as we navigate these stormy seas. Your CSM team is on the front line every day keeping your customers successful.

Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

In last week’s webinar with Pragmatic Marketing , Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resources, leverage turnkey Customer Validation assets. More Beta Testing Tips for Product Managers.

How I Learned to Embrace Uncertainty: Tips for Product Managers

ProductPlan

Plus, I believe that if you expect the worst, you’ll put yourself in a position of being close-minded to recognize new options and opportunities. Positive thinking really does affect. Another tip: Embrace confrontation.

How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Here are some tips that will help you on your journey of getting stakeholder buy-in: Thoroughly understand the problem: Make sure to step out of your comfort zone and talk to anyone who has insight into the scope and landscape of your problem.

Transitioning To Remote? Maximize Product Management Success With These Practical Tips

The Product Coalition

Some simple tips that worked for me include: Creating a ritual around my work, like getting dressed in clothes different from my regular “home” attire, and making some coffee.

Pleased to meet you: Tips for managing an established team

Inside Intercom

People will worry that they might need to rebuild their position within the team or lose the rapport they had with the previous manager. The post Pleased to meet you: Tips for managing an established team appeared first on Inside Intercom.

5 Tips to Increase Mobile App Reviews

The Product Coalition

Considering the results of the above survey, chances are that more people will also download your app if it has more and positive reviews. Be Responsive Regardless of whether you’ve received positive or negative reviews, you need to make sure that you’re there to respond.

3 career tips for SDRs who want to become AEs

Inside Intercom

Excluding these factors, I wanted to share how I personally prepared and moved to an Account Executive position at Intercom. 3 tips for moving from SDR to AE. The post 3 career tips for SDRs who want to become AEs appeared first on Inside Intercom.

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Productivity Boosting Tips For Busy Managers

Craft.io

And as you surely already know, positive work habits trickle from the top down, so productive managers inspire productive teams. Here is my list of suggestions to help you increase your personal productivity and help your team by setting a positive example: Set Clear Goals and Objectives.

Three Night-Before Tips For Crushing Your Software Engineer Interview

PMLesson's Ace the PM Interview

An interview for a software engineer position at a leading tech company has the potential to be a life-changing and career-defining event. Here are three night-before tips for crushing your software engineer interview.

Five star advice: Insider tips for dealing with software review sites

Inside Intercom

It’s completely organic, with users deciding to share their thoughts based on their positive or negative experiences. Check if the existing reviews include both positive and negative aspects. Here are some tips to ensure you start the relationship on the right foot.

7 Tips From Product Leaders to Kick off 2019

ProductPlan

Before surrendering your focus, ask whether or not the distraction will serve you positively in some way. The post 7 Tips From Product Leaders to Kick off 2019 appeared first on. The beginning of the new year marks an exciting time for many product organizations.

Visual Elements In UI Design: 5 Tips On How To Use Them

UX Studio

Five tips on how to use them in practice. Keep in mind that different colors trigger not necessarily positive or negative, just different kinds of emotions. 5 tips on how to use visual elements in practice. What makes a website beautiful? We rarely stop and analyze why.