Remove 2007 Remove Marketing Remove Naming
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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

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This New Template Helps You Write Better Product Requirements

The Secret PM Handbook

INVEST loses focus on the market problem, and instead takes too many implementation considerations into account. My VALUABLE template – yes, “VALUABLE” is the name of the template! – With VALUABLE, the market problem and the focus on the customer drive everything. Copyright (c) 2007 Joan M. A is for Aligned.

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Product Managers Know How Valuable A Product Name Is

The Accidental Product Manager

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Product naming confusion never looks good on a product manager resume!

Naming 69
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This New Template Helps You Write Better Product Requirements

The Secret PM Handbook

INVEST loses focus on the market problem, and instead takes too many implementation considerations into account. My VALUABLE template – yes, “VALUABLE” is the name of the template! – With VALUABLE, the market problem and the focus on the customer drive everything. Copyright (c) 2007 Joan M. A is for Aligned.

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How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. And then in 2007 he launched the SEOMoz Pro Membership subscription product to an existing audience of 10,000 marketers specifically interested in SEO. 37signals started as a classic web design firm in 1999.

Finance 108
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Measuring success of product improvements

The Product Coalition

Good metrics are the activities leading to increased income, such as increased conversion rates, wider customer reach and better pricing to name but a few. Improved efficiencies Dover Street Market is a good example, where design improvements to its store layout lead to increased brand perception and sales. is a bad metric.

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The Evolution of Mobile Apps Since 1994

Arkenea

Then came the first iPhone In June 2007, Apple released its first iPhone which changed the game of mobile industry. Google followed suit and launchedGoogle Play – ‘An evolution of Android Market’ In 2012, Google took a big new step in bringing all of its content arms under one roof Google Play. Come one, come all!