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Don’t Forget the ‘Up’ in Bottom-up Planning

The Product Coalition

At the beginning of the 2011 movie “I don’t know how she does it” Kate Reddy (Sarah Jessica Parker) needs to bake a pie for the school bake sale. My kids could definitely eat healthier and have their screen time managed better (or at all), and I don’t always happily accept these compromises. But it’s not always possible.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. Prototyping and design: Wireframes, mockups, user experience flows.

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From iPhone to AI: How lessons from the mobile boom can help navigate the new era of software development

Modus Create

The parallels between the mobile technology and AI eras are striking for those of us involved in enterprise technology and the surrounding startup ecosystem. A new era of mobile computing The iPhone opened a vast app market, setting high design and user experience standards. The App Store, now home to more than 1.8

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A Decade of Product Management

Melissa Perri

These are a few of my observations and personal experiences. Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. 2019: "Duh, of course I want my people talking to customers.

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Customer retention is the new conversion

Intercom, Inc.

Convincing potential users to sign up for your product isn’t easy. The latest batch of billion-dollar companies are built on high customer retention. They help their users be successful, and that means providing great onboarding. We’ve spent a lot of time searching for one of these. We’ll get there.”.

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Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Intercom, Inc.

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Bob’s appeared on our podcast to talk JTBD previously , and I welcomed him back to talk about how we can continue getting better at unpacking customer motivations.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

And so in 2013, the marketplace launched Udemy for Business with an eye on acquiring corporations alongside the nearly two million learners they had at the time. What started off as little more than an experiment has paid dividends. along with time savings and higher productivity. Yvonne swiftly flipped this story on its head.