Intercom, Inc.
SEPTEMBER 28, 2021
This is a natural evolution for many SaaS tools as they move towards a healthier economic model, as captured in Christoph Janz’s seminal 2014 blog. In the race for market share, startups try to close the gaps on incumbent companies, while incumbents try to build new, differentiator features. Whoever does it fastest will win.
Roman Pichler
JANUARY 8, 2019
For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Capture your decisions and document the new strategy for your product, for instance by creating a new, forward-looking Product Vision Board.
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Product Innovation Educators
MARCH 27, 2023
We conducted two more retrospective analyses covering 2004-2013 and 2014-2021. Even though these companies were diverse in industry, size, and geography, their practices were consistent. How they executed those practices depended on their industry and culture.
Roman Pichler
MAY 10, 2016
While the workshop helped me validate the need the book should address, I was not able to tackle another key risk with it: writing the book in the right way so that the need was properly met and the product sufficiently differentiated. In September 2014, I had a first version of the book available for review—MVP number two.
The Product Coalition
OCTOBER 2, 2024
Stefan Röse Stefan is the Senior Director, Strategic Accounts EMEA at Quantilope, a German-founded company established in 2014. What differentiates you from the rest of the market?” Quantilope specializes in consumer insights technology, offering a platform to help businesses understand what consumers want and need.
Intercom, Inc.
MAY 28, 2020
Jonathan, you mentioned Aircall’s original vision and mission back in 2014 when you got started was to reinvent the business phone. Jonathan: Back in 2014, we thought, “Okay, we need to be able to build a phone system that any entrepreneur can use anywhere in the world.” Jonathan: Definitely.
Mixpanel
SEPTEMBER 11, 2019
Robert Moore , founder of data analytics company RJmetrics (now owned by Magento), wrote in 2014 about how they chose the headline for their first website:They let the data decide. This data-informed redesign helped with market differentiation for Hinge as the app focused on long-term relationships, not hookups.
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