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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

I mean, customers try products, select the ones that they like, and that’s the end of the story, right? New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. The new brands are connecting with a new generation in a number of new ways.

Branding 123
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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Perhaps it was a better fit with Japanese business practices, user experience, and consumer purchasing patterns than in its home country of the United States.” However, the Lawson brand disappeared from the U.S.

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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Perhaps it was a better fit with Japanese business practices, user experience, and consumer purchasing patterns than in its home country of the United States.” However, the Lawson brand disappeared from the U.S.

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Slack’s Lane Collins on their ‘radical convenience’ approach to customer experience

Intercom, Inc.

Today, we’re dissecting the customer experience at one of the hottest companies around: Slack. As someone who’s immersed in customer-experience questions and concerns day-in and day-out here at Intercom, I was fascinated to hear how Slack’s entire team dedicated itself to thinking about the end-to-end customer experience.

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Your Guide to User Behavior Analytics (UBA) for SaaS

Userpilot

Collecting and interpreting user behavior analytics is crucial due to the extreme competitiveness in the SaaS space, which only continues to escalate. This guide will go over what user behavior analytics are, why they’re important, what you can track, and how to analyze user behavior. Identifying patterns.

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Calm’s Secret to Spiking Engagement? Putting Users to Sleep

The Product Coalition

In 2015, Calm was struggling to stay afloat. Intent on expanding the business to offer more to their users, the company observed a gap in the market and took a chance on something very different. Since Sleep Stories, retention rates and time on app have increased dramatically. In 2016, Sleep Stories was born.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.