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B2B Product Manager Magazine December 2018

Product Management University

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Who’s Minding Your Product Portfolio…Beside Your Customers?

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A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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Product Managers Discover Older Customers

The Accidental Product Manager

If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.

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How I Survived the Lifestyle of a Product Manager as an Introvert

The Product Coalition

“I am rarely bored alone; I am often bored in groups and crowds.” — Laurie Helgoe When I first started working as a Product Manager, the number of meetings on my calendar jumped from a few to a few hundred. It might seem like introverts aren’t suited for the life of product managers, but that’s not true.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.

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Selling to Product Managers

The Product Bistro

An interesting topic today, what it must be like to sell to someone who lives and breathes products, and all aspects therein. Synopsis : In late 2018, my Stepfather, my father figure for over 40 years, passed away. As a product manager, I cringe inside when I am seeing this. The Hazard of Selling to a Product manager.

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Working Remotely as a Product Manager: It’s about trust.

Product Management Unpacked

According to a Gartner report “How to Cultivate Effective ‘Remote Work’ Programs Refreshed 14 May 2019, Published 16 January 2018,” three of the four key challenges are: Mutual lack of trust undermines good remote work intentions. Finally, as a product manager, look for people who voice support for what you are doing.

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Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. This special event will show you how to embrace unconventional metrics to your product's benefit. February 14, 2018 11 AM PST, 2 PM EST, 7 PM GMT