The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. But you do need to select a strategy that differentiates and enables you to dominate a niche market and compete based on key attributes that customers value highly.

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Product Strategy Strategy Differentiation Customer Feedback 148

The Product Coalition

JANUARY 14, 2021

See Larry Keeley’s 2019 breakdown at Better By Design’s CEO Summit. Basic customer service, your product functioning 24/7, or goods showing up on time are NOT differentiators, but rather the price you need to pay to be considered alive. Side Note: Want a masterclass in the 10 Types of Innovation Framework before jumping in?

Product Research 140

Product Research Differentiation User Testing Customer Experience 140

Intercom, Inc.

FEBRUARY 6, 2020

In 2019 research firm IDC found them to deliver 869% ROI (??) Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. What started off as little more than an experiment has paid dividends.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

JANUARY 12, 2022

The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases. Tips & Tactics: The case is a differentiation strategy hence simply defining some random strategies, new personas, use cases, and boiling them down to feature prioritization will not demonstrate your tactical skills.

Research Software 196

Research Software Technical Review Strategy Product Research 196

The Product Coalition

SEPTEMBER 5, 2022

In the year of 2019, before the world went ‘ bananas ’, I met what would become the backbone of my prioritization mindset?—? If you prefer video, you can watch her excellent presentation at Mind the Product 2019. For the competitor case, maybe it’s acting on the gap between the two of you, or doubling down on your differentials.

Product Research 147

Product Research Software Review Data Visualization User Testing 147

Product Management University

SEPTEMBER 24, 2019

1. “It’s Impossible to Differentiate Every Product.”. ATLANTA , GA | November 20, 2019 | Register by 10/11 to save $100 | Code ATL100. ORANGE COUNTY , CA | December 10, 2019 | Register by 11/1 to save $100 | Code OC100. And the bigger your portfolio gets, the harder it is to do. Here’s the thing.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Mind the Product

MAY 5, 2020

In fact, UseableNet’s 2019 midyear update on ADA Website and Mobile App Accessibility indicates that in 2019, there was a web-related lawsuit every working hour. For many organisations, this could provide a key differential for millions of loyal customers. ” Sadly, Jonathan’s not wrong. Drives innovation.

Reporting Tools 172

Reporting Tools Research Software Product Management Product Manager 172

The Product Coalition

SEPTEMBER 3, 2019

We also looked at long term business impact vs short term business impact to see if our quick wins and differentiating solutions rang true. Our customers do not differentiate between channels, and now neither will we.” The rules of ideation included: quantity over quality; defer judgement; show don’t tell and embrace the impossible.

User Testing 60

User Testing UX Product Research Data Visualization 60

Alchemer Mobile

JULY 16, 2019

Over 80 percent of organizations expect to compete mainly based on CX in 2019 ( Gartner ). So, how do you differentiate your offering from the sea of competition? Endearing : These are the three aspects of in-app CX that differentiate a great CX from a good one, like the app for the brand “ Calm.” Closing Thoughts.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Userpilot

MAY 1, 2024

Lenny ’s N ewsletter: Top 5 recommendations Started in 2019 as an experiment, Lenny’s Newsletter now has over 670,000 subscribers. Differentiating your product – Lenny shares 7 ways companies can differentiate their products, including focusing on affordability, product quality, niche markets , and more.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Differentiating from the competition. When you’re fighting for a piece of the pie, differentiating yourself from the competition is crucial. What is Product-Market fit?

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userzoom

NOVEMBER 18, 2019

The results, as featured in our 2019 State of UX in the Enterprise survey , are a revealing array of common challenges and trends. 29% of enterprises have a VP of Design of Chief Experience Officer in 2019 , up from 21% in 2018. 70% of CEOs now see UX and CX as a competitive differentiator, however budgets are remaining stagnant.

User Testing 91

User Testing Product Research UX Data Visualization 91

Userzoom

APRIL 23, 2020

McKinsey & Company released The Business Value of Design in 2018, Gartner has How a Test-and-Learn Culture Improves Customer Experience from 2018, and Forester wrote High-Impact Research: The Ingredients For An Effective UX And Design Research Practice in 2019. In 2019 this number has risen to 70%, which is promising.

Webinar 83

Webinar Product Research User Testing UX 83

Userzoom

DECEMBER 11, 2019

This may even become a competitive differentiator. ” As evidenced in the UserZoom State of UX in the Enterprise 2019 report , the combined challenges of embedding research in the product lifecycle and the significant increase in demand for research means hiring some more researchers is not going to be the answer.

Data Visualization 92

Data Visualization User Testing Research Software UX 92

Mind the Product

MAY 6, 2020

In September 2019 we began a new project for Moorfields Eye Charity in London, a charity that funds research, education and care to make a difference to the lives of people with sight loss. We were also able to identify content opportunities that would help to differentiate the new site from other information sources.

User Testing 121

User Testing Data Visualization Product Research Research Software 121

Amplitude

DECEMBER 17, 2019

In just 2019, we have shipped over 68 new features and improvements to the Amplitude platform. Example: if we get a query for Jan 2019, we only have to look into the sub-directories of 5 event time weeks that overlap the month of January 2019. to all Amplitude customers on the 1st of April, 2019.

Analytic Tools 19

Analytic Tools Data Visualization Engineering Research Software 19

Centercode

NOVEMBER 14, 2019

In March 2019, a report from the Motion Picture Association of America noted that video streaming subscriptions surpassed cable television for the first time in 2019, with a 27 percent jump from 2017. Companies are scrambling to stay with the pack as video streaming services become the new normal for consumers.

Reporting Tools 63

Reporting Tools User Testing Telecommunications Research Software 63

ProductPlan

MAY 7, 2019

Common vision, differentiated objectives. May 13, 2019 at 9:35 pm. May 14, 2019 at 9:21 am. © ProductPlan 2019. Maybe net new users wasn’t the end-all, be-all metric the management team thought it was. The lesson from this post isn’t that metrics, goals or focus areas are bad. 2 Comments. Brian Arfi. Great post!

Customer Experience 98

Customer Experience User Testing Weak Development Team Roadmap 98

The Product Coalition

OCTOBER 28, 2019

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. How is Groupon differing their mobile experience for 2019?

Product Strategy 64

Product Strategy Strategy Customer Experience Finance 64

Usersnap

APRIL 12, 2019

Such differentiation applies to any combo of Google fans or prospects. Google’s initial success proved familiar templates can differentiate through minutia; simplicity and brightness in their case. As the 2019 primer from UX Trends mentions in its “process” section, methodology is a good guideline.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Amplitude

DECEMBER 10, 2019

It differentiates those of us who embrace data, validation and experimentation. 2019 State of Salaries Report (by Hired). Here’s how I defined it: Growth design: A person who approaches product design through the dual lens of customer experience and business impact. Design is the bottom line. We can prove its value.

Data Visualization 133

Data Visualization Analytic Tools Reporting Tools User Testing 133

Business of Software Conference

MAY 21, 2020

Other organisations, like Google, offer fantastic learning opportunities and growth progression and we believe that most NGOs will also try to differentiate on their organisational purpose. So here are some stats that we pull together based on a three month period from December 2018 to February 2019. Unsubscribe anytime.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. Differentiation : Inventive and engaging experiences help you stand out from the competition by showcasing your brand personality and values in a unique and memorable way. Brand activation campaigns help you build an emotional connection with your audience.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Indicative

OCTOBER 8, 2020

In the United Kingdom alone, as of 2019, the industry has more than doubled its value. To capture market share, especially in light of competition for attention spans, a key differentiator for successful game developers will be the ability to deliver unique media experiences. Looking Ahead: Online Gaming Trends. The Mobile Narrative.

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Intercom, Inc.

JULY 25, 2019

We build a little table,, and the table has in it all the kind of components of in a solution and then it has, effectively two columns, sorry, three columns: essentials, then differentiators, and then not now. Des: For us in the years of circa 2011 through 2019 or whatever, right? There’s a direct line there.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

BrainStation Product Management

FEBRUARY 28, 2019

According to BrainStation’s 2019 Digital Skills Survey , 88 percent of Product Managers polled began their careers in a different field, a number higher than any other discipline. Still, experts are emphasizing a shift away from the differentiation between “hard” and “soft” skills. Personal Skills Are Essential for Product Managers.

Technical Advisors 70

Technical Advisors Reporting Tools Analytic Tools Product Research 70

ProductPlan

NOVEMBER 10, 2020

According to 2019 research reported by eTailInsights , there are more than 7 million online retailers in the world and 1.8 One of the few ways you’ll have to differentiate your eCommerce platform from others is the quality of your customer experience. Data-analysis wizardry. million in the US alone. The field is so competitive.

Research Software 98

Research Software Feedback Software Reporting Tools Technical Review 98

The Product Coalition

JULY 28, 2020

Therein lie the power and differentiation of Media products! In 2019 it was again licensed by Netflix to globally distribute the series. To fully appreciate this phenomenon, consider products that are not media products. A car or soap or a table or a chair. Would any of these product value increase 400% with no effort in 4 years?

Customer Experience 78

Customer Experience Data Visualization Differentiation Books 78

The Product Coalition

FEBRUARY 4, 2020

These are the things that will differentiate you from your competition. Check out the Art of Making Impossible Product Decisions by HSBC Senior Digital PM from #ProductCon London 2019: [link] I’m Carlos González, CEO at Product School, and I enjoy sharing weekly tips for Product leaders! Are you interested in Product Management?

Customer Experience 84

Customer Experience Product Management Product Manager Product Research 84

Intercom, Inc.

FEBRUARY 25, 2021

In fact, in 2019, she literally wrote the book on it – Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business). Bobby: How would you differentiate journey mapping versus personas? I know that can be a familiar model for leaders.

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

freshtrax

SEPTEMBER 26, 2019

Furthermore, cumulative product sales have reached more than 500,000 in Japan, as of May in 2019. Some of the attributes that differentiate BASE FOOD from its competitors include the versatility of how its noodles can be prepared, the business moving toward becoming a sustainable brand, and the ingredients used to make Base Noodles.

User Testing 73

User Testing Startups Customer Feedback Feedback Software 73

Usersnap

JULY 16, 2021

Such differentiation applies to any combo of Google fans or prospects. Google’s initial success proved familiar templates can differentiate through minutia; simplicity and brightness in their case. As the 2019 primer from UX Trends mentions in its “process” section, methodology is a good guideline.

User Testing 84

User Testing Research Software Customer Feedback Product Research 84

BrainStation Product Management

AUGUST 7, 2019

Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing. Really, this is where you go to learn from the best.

User Testing 63

User Testing Product Research Research Software Product Management 63

Gainsight

JULY 11, 2019

They’re no longer differentiators. Perhaps your company is an increasingly rare specimen with truly differentiated product capabilities. But is your prospect able to see that your features are indeed differentiated from all the other SaaS products like yours? How can you compete, differentiate and win?

Customer Experience 45

Customer Experience Strategy Technical Review B2B 45

Business of Software Conference

NOVEMBER 26, 2018

BoS Europe 2019 BoS USA 2019. BoS Europe 2019 BoS USA 2019. It could be uniqueness in the marketplace, differentiation and also the emotional bond that people have with what it is you’re providing. BoS Europe 2019 BoS USA 2019. . — Michael Trafton (@mikeytrafton) October 3, 2018.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? Or technology differentiation! What distribution channels should a new consumer internet startup consider in 2019? Wanted to share a couple of the most upvoted answers below: What do you look for in an investment? Or big market! Thanks Suhail!].

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

BrainMates

OCTOBER 10, 2019

by Nick Coster, updated October, 2019. The first challenge in differentiating the role of Project Manager or a Product Manager is that (as well as having the same initials) they sound a lot alike. These days, businesses are under constant pressure to do more with less. Product Manager vs project manager: the Brainmates perspective.

Product Management 75

Product Management Product Manager Management Management 75